I have found Instagram the best social media site for promoting your jewelry sales, and their algorithm has changed for the better for us

Before, Instagram would show new posts to 1% of your followers first and, depending on the response, share further.

This favored accounts with a large following, such as influencers or jewelry designers with especially large followings, since their 1% is a lot more than the 1% of a small account.

Now, every new post will be shown to a random group of users, usually ones with a shared interest in the kind of posts you create. Think: followers of your followers who don’t yet follow you will get prioritized. Aggregators accounts, like influencers, will get diminished a bit. In a similar vein, co-occurring is this situation: If you post an image on your own feed as well as with an influencer’s feed, that image will only appear on your own feed, not on the influencer’s. Instagram’s goal is to reward originality and the creator.

This is great news for smaller accounts: it widens the funnel of potential engagement with each post.

Reels are still important, but they’re no longer the only ones.

Focus on posting a mix of Reels, still images, and carousels. Should NOT be all reels all the time.
The important factor is that you are giving your followers value. Make them feel like you are giving them something.

• Give people something to read (in the post or the caption)
• Provide an insider point of view to your jewelry-making process
• Choose an eye-catching cover image for all posts (hook them)

Better lighting often solves many issues of gaining and keeping attention. Also bring people in close to the elements in the image. Focus on a a section of the piece. Show them your hands at work. Don’t pull back for that wide shot of everything necessarily.

Bring people in close, show them what you’re doing.

Give viewers a reason to watch your entire Reel.

NO’s: Instead of simply showing your work, using captions such as:

• ❌ “Here’s my latest piece of jewelry…”
• ❌ “I have an event coming…”
• ❌ “My website is now live…”

YES’s: Capture their attention first, and then make your announcement:

• ✅ “Here’s how I turned this run-of-the-mill necklace into an exciting one..” finishing with “This piece is now available”
• ✅ “You won’t believe how this piece turned out…” followed by “Come see this piece live at my next show.”

WARNINGs: Less time-lapse of showing each step after it has been completed, and more showing something actionable, like implementing each step.

Come up with something that will make people hang out until the interesting part.
Come up with things to make people stick around. Bring them close-in to the action.
Be sure they see you sometime in the images.
Be sure, at the end or towards the end, they see the outcome, such as the finished piece or section of the piece, or completed step.

End with a CALL TO ACTION. Such as, direct them to your website where they can purchase the finished piece, or to your website where they can sign up for your newletters.

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I hope you found this article useful. Please consider sharing.

I’d welcome any suggestions for topics (warren@warrenfeldjewelry.com)

Also, check out my website (www.warrenfeldjewelry.com).

Enroll in my jewelry design and business of craft Video Tutorials online. Begin with my ORIENTATION TO BEADS & JEWELRY FINDINGS COURSE.
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SO YOU WANT TO BE A JEWELRY DESIGNER
Merging Your Voice With Form

So You Want To Be A Jewelry Designer reinterprets how to apply techniques and modify art theories from the Jewelry Designer’s perspective. To go beyond craft, the jewelry designer needs to become literate in this discipline called Jewelry Design. Literacy means understanding how to answer the question: Why do some pieces of jewelry draw your attention, and others do not? How to develop the authentic, creative self, someone who is fluent, flexible and original. How to gain the necessary design skills and be able to apply them, whether the situation is familiar or not.

588pp, many images and diagrams Ebook , Kindle or Print formats

The Jewelry Journey Podcast
“Building Jewelry That Works: Why Jewelry Design Is Like Architecture”
Podcast, Part 1
Podcast, Part 2

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