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THE ARTISTS AT THE PARTY

Posted by learntobead on May 7, 2015

 

 

 

 

 

THE ARTISTS AT THE PARTY

yuppieparty

 

Jayden and I were invited to a party.   Not just any party.    A party at the renovated early 1900’s home in the Belmont section of town, a section of town somewhere squeezed from the West by Vanderbilt and from the East by Belmont universities.      A silversmithing student of his had invited us.    We had been to her home for dinner before, but it was just the two of us and she and her husband.

This was to be a party.    Perhaps a hundred people had been invited.    People associated with the universities.   People associated with the primary alternative newspaper in town – The Nashville Scene.    People in politics.   Professional people.    People with job titles who handed out business cards and spoke in that upwardly mobile dialect which made less-than-upwardly mobile people feel small and out of place.

When we arrived, the party was well underway.    The home was renovated in the way that people pay for to see in magazines that show page after page of inside and out.    Exquisite.   Creative.    Truly the home of someone very into the arts and very into home preservation.

I always head for the wine and cheese first.     I’m a cheese addict.     And I love rich, mellow red wines, not too sweet.

We walked around, trying to mingle.     We had conversations with some painters, one sculptor and one actor.     We tried to converse with others there, but when presented with that question of questions very early on after introductions — “What do you do?” — our answers were less than satisfying.   We were jewelry artists who owned a bead store.

We had no currency there.

We had no political ties to network off of.   No interesting gossip to trade.    No similar career paths.    We had nothing to say of value to the almost one hundred people frantically circulating room to room and hallway to hallway in this very beautiful but crowded house.

We were the decoration.

The entertainment.

The artists.

I stood in the corner of one room, watching the scene before me.    It was a madhouse of people playing some kind of speed dating game where the prize was upward mobility for the sake of mobilizing upwardly.      I realized I did have some currency.    My name and avocation.   All these people would be going back to their offices and social networks and political operations and news services, able to tell others that they met so-and-so the jewelry artist.

They knew they would never be questioned about what exactly I made.   Or be asked to evaluate anything I constructed.

They would only be asked my name and avocation – Warren Feld, Jewelry Artist.

 

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Learn Bead Embroidery Basics – Hapua Reef Bracelet Workshop, 10/25/14

Posted by learntobead on September 16, 2014

Be Dazzled Beads and The Center for Beadwork & Jewelry Arts in Nashvile, Tennessee

welcomes Warren Feld
October 25, 2014, 10am-5pm Sat

Hapua Reef Bracelet Workshop
Bead Embroidery
Advanced Beginner Level

full-moneyshot2

Amazonite Palette
For more information, Click Here: HAPUA REEF BRACELET WORKSHOP

1 Day
Saturday, October 25, 2014, 10am-5pm (with a break for lunch)
FEES: $45.00 plus Kit Fee
Kit available for purchase from instructor.
Palette: Amazonite ($95.00)
Registration Deposit: $45.00 + Kit Fee
registration by October 13th, 2014

Capture the romance of the shallow waters along a tropical lagoon beach!
Learn several simple bead embroidery techniques for expressing the artistry of it all.
hrstep10b

Amazonite Palette

In the Hapua Reef Bracelet project…

LearnToBead Goals:
– Basics of Bead Embroidery, including

— Preparing a brass cuff form, finishing the inner and outer surfaces with ultra-suede and Lacy’s Stiff Stuff foundation
— Drawing a template and setting up a design plan for your piece
— Attaching beads to the foundation, using various methods, including

~ back stitch
~ couching
~ bezeling a stone
~ placing beads linearly and curvalinearly
~ crowding
~ cross-hatch
~ fringe-style embellishment

— Adding an edging around your piece

Bead Embroidery has been used to embellish and decorate clothing since the dawn of civilization. In both Russia and China, remains have been found of bead embroidery dating back thousands of years. In more recent history, bead embroidery has been used to decorate religious items, formal attire, and household objects.

Bead Embroidery is such a versatile stitch that all beads are game! If you were working on a large wall-hanging, larger beads would be appropriate.

Conversely, if you were working on a necklace or bracelet, you would want to use beads that are proportionate to your project. Within those guidelines, any type of bead (bugle, seed, delica, drop, etc.) would enhance the dimensionality and texture of your piece.

We create a canvas, decide how to give form to this canvas, plan a design, and embroider that design onto our formed-canvas. The challenge is always to achieve a contemporary, artistic look to your piece — one that has a sense of movement, dimensionality, a use of materials that makes the ordinary ‘noteworthy’, and good technique.

In this piece, I wanted to re-create the colors, patterns and lines of the beautiful forms, waves and materials along the shoreline of a tropical lagoon and the underlying reef in the Caribbean. I especially liked looking through the shallow water where it met the beach at a particularly secluded part of the lagoon.

I also wanted to create an embroidery plan that allows the student to learn several different embroidery-patterning techniques within the composition as a whole.

hapua5

Hapua Reef Laguna

What Techniques Students Need To Know Before The Workshop

The skill level required: Advanced Beginner. The student must be comfortable with using needle and thread.

CENTER for BEADWORK & JEWELRY ARTS 718 Thompson Lane, Ste 123 Nashville, Tennessee 37204 PHONE:  615-292-0610 FAX:   615-292-0610 www.landofodds.com /beadschool/ beadschool@landofodds.com

Location, Lodging, Access by Car, Plane

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Check out the most recent special deals at Land of Odds/Be Dazzled Beads

Posted by learntobead on March 13, 2014

Sales and Promotions at Land of Odds – Jewelry Design CenterLand of Odds/Be Dazzled Beads- What’s On Sale

Land of Odds – Be Dazzled Beads    

Land of Odds –
Be Dazzled Beads

Sales and Promotions

SALE HAS BEGUN
Ends: Tues, 4/22/14

While supplies last / No Rainchecks

Live in Nashville?
Order ONLINE and Checkout and Select “WILL PICK UP AT BE
DAZZLED BEADS”

Check out ALL CURRENTLY RUNNING
SPECIALS

GREEK
MATTE CERAMICS
LARGE HOLE BEADS

Mini Tubes, Barrels, Washers, Cubes

50%
OFF

Mini Tubes,
4x6mm

Round Washer, 8mm

Barrel Tube, 6x10mm

Square Washer, 8mm

Cubes, 5.5mm

Triangle Washer, 10mm

Sale Ends 4/22/14

 

Our
Land of Odds…LEARN
TO BEAD
program is based on

The
Design Approach
:

– Focused on teaching how to make smart choices

– Developmentally-based, where you learn skills in an orderly
way, and understand how skills build upon each other

– Easy to follow

BEGIN
WITH OUR

ORIENTATION
CLASS

over 5 1/2 hours

of introductory video tutorials

for the beader and jewelry maker


At LAND OF
ODDS – BE DAZZLED BEADS
,

you may also purchase

Kits and Instructions
at all skill levels



Visit
our LearnToBead Blog


THE JEWELRY DESIGN DISCUSSION GROUP

Please join our new group on facebook at:

http://www.facebook.com/groups/jewelrydesign/


**********************

 

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WHAT DOES IT MEAN TO BEAD-WEAVE?

Posted by learntobead on December 26, 2013

WHAT DOES IT MEAN TO “BEAD-WEAVE”?
(reposted from earlier this year)

gwynian-wine-detail2-medium

The answers to this question anticipate our strategies for how best to train and educate people. The answers imply our goals and preferences for how people learn, what they learn, in what order they learn things, and how they apply what they learn, and how we should measure success and accomplishment.

Over the 24 years I have been doing this, and I’m going to generalize here, all too often, I see people learning techniques, but not skills. I see people wed themselves to one or a limited set of techniques, to the exclusions of others. I see people who avoid learning higher level concepts which would assist them in coming up with new ideas for manipulating beads within a composition. Or they insist or pretend that there are no higher learnings — no theories, no concepts, no structures — beyond the simple step-by-step techniques they rehearse over and over again.

So obviously, part of the answer to me, of “What Does It Mean To Bead Weave”, goes beyond technique. I would want to switch the emphasis in our training programs, our magazines, our how-to-books, our online tutorials from a focus on specific techniques to a focus on specific skills that might span all or most techniques.

Such as, – managing thread tension – starting a stitch off anywhere – increasing and decreasing – coming to a point – making a curve line – making ruffles – creating and filling negative spaces – layering – evoking emotional responses – achieving symmetry and balance – making rapid and slow transitions – managing components and transitions from one to the next – connectivity and linkage – anticipating requirements for movement and drape – contemplating the bead and how it asserts its needs – color, light and shadow – managing function vs. aethetics

…among other skills.

To me, “bead-weaving” means to manage a process using beads as the medium, thread or other stringing material as canvas, within a particular composition such as a piece of jewelry.

What does “bead weaving” mean to you?

Warren

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USE OF ARMATURE

Posted by learntobead on December 26, 2013

USE OF ARMATURES IN BEADWORK
(reposted from earlier this year)

autumnsend

While I occasionally use armatures in my beadwork projects, I have a psychological aversion to them as somehow contaminating my beadwork, making it less pure, taking the sacred and making it profane. I think what I viscerally react to is how often, the way people use the armatures, makes the piece look more crafty or less finished.

Nevertheless, when you need your beadwork to hold a shape, what other things can you resort to?

What kinds of experiences do you have with armatures? What kinds of materials have you used, and which to you like to use best?

How do you marry the beadwork with the armature? Camouflage?

— Warren

About Armature

Armature is used to create and preserve shape within a piece. It is a type of “skeleton” or internal structure.

Your goals, as a bead artist and jewelry designer, are to select an appropriate material and size of the armature, so that it does not compete or detract from your finished piece. You do not want your piece to look or feel “crafty.” You want it to look and feel artistic and well-designed. You do not want your piece to feel weak, or somehow insufficient, given the wearer’s and the viewer’s expectations.

You do not want the essence of the armature’s materials in any way to work against the essence of the material(s) your beads are made of. Usually, but not always, this means hiding the armature inside the piece.

In making your selection of armature, you need to understand the design-relationships between those sections of the piece requiring armature, and why they require it.

One reason is to create or preserve a Shape. In Autumn’s End (pictured), Kathleen Lynam wanted to turn the somewhat soft, floppy and flimsy Ndebele tube into a solid, 3-dimensional, consistent tube.

A second reason to use an armature is to Pose. In Autumn’s End, she wanted the Ndebele tube to make a circle around a person’s wrist, and, once there, stay in form and place. Thus, our armature needs some degree of flexibility, but at the same time, it must be able to hold the pose, as well.

A third reason has to do with Action. She was concerned with Action, when a part of her piece had to be animated in some way. This is somewhat important with Autumn’s End, in that our wearer will have to pull open and push closed on the wristlet, to get it on and off, and to position it comfortably on the wrist..

There are many types of materials bead artists and jewelry designers use to make armatures. Sometimes this involves stuffing with cotton or fiber fill. It might involve using tin foil. Othertimes, we might use a toothpick, dowel, straw, tubing, wire, or metal rod. We can also create the armature using glue to create a solid or stiffened structure. We can also create our armature from sculpted clay, like polymer clay or metal clay or plastic wood.

Given the shape and pose requirements of Autumn’s End, her choices came down to plastic aquarium tubing, a thick-gauge wire, or plumber’s solder. The tubing would not have met her “pose” and “action” requirements anywhere near as well as the solder does. Nor would a thick gauge wire.

In this piece, she used the idea of “Armature” in a secondary way. She painted the flowers and leaves with acrylic floor wax. This stiffened the threads — what would be considered the canvas of the piece — so that these threads, too, turned into a type of armature preserving “shape” and “pose”.

We are in the process of turning Autumn’s End into a kit for sale at Land of Odds and LearnToBead.net — not ready yet — , but you can see some images on our website.

http://www.learntobead.net/kits/beadweave/stitch/autumnsend/bw3PC01/autumnsend-about.htm

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SAYING GOOD BYE TO YOUR PIECE

Posted by learntobead on December 26, 2013

SAYING GOODBYE TO YOUR PIECE
(re-posted from earlier this year)

cgswarovskifull

I remember one of the first times I had to say Good-Bye to my piece, and it hit me hard. I had one of my pieces accepted as a Semi-Finalist entry for Swarovski’s Be Naturally Inspired Design Contest 2008.

The week I had to ship my piece to Swarovski — a piece I had worked on over 100 hours to make, that from concept to fruition has been many, many months, and a lot of trial and error. And they were going to keep it. I would not see it again.

I have to tell you, I got a little separation anxiety. Which made me think that this raises a good discussion question.

How do you say Good-Bye to your pieces?

I’ve sold a lot of pieces. Each one is special. I always give a name to each piece. Each piece has its own story. It’s own inspiration. And all of a sudden, its gone. Someone else has it.

So how do you say Good-Bye to your pieces?

Please share your thoughts.

Warren

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New Specials This Week at Land of Odds/Be Dazzled Beads

Posted by learntobead on December 26, 2013

Sales and Promotions at Land of Odds – Jewelry Design CenterLand of Odds/Be Dazzled Beads- What’s
On Sale

Land
of Odds – Be Dazzled Beads
   

Land of Odds
– Be Dazzled Beads

Sales and Promotions

SALE HAS BEGUN

Ends: Tues, 2/4/14

While supplies last / No Rainchecks

Live in Nashville?

Order ONLINE and Checkout and Select “WILL PICK UP AT BE
DAZZLED BEADS”

SAFETY
PINS

75%
off

PIN
BACKS


75% off

Our
Land of Odds…LEARN
TO BEAD
program is based on

The
Design Approach
:

– Focused on teaching how to make smart choices

– Developmentally-based, where you learn skills in an orderly
way, and understand how skills build upon each other

– Easy to follow

BEGIN
WITH OUR

ORIENTATION
CLASS

over 5 1/2 hours

of introductory video tutorials

for the beader and jewelry maker


At LAND OF
ODDS – BE DAZZLED BEADS
,

you may also purchase

Kits and Instructions
at all skill levels



Visit
our LearnToBead Blog


THE JEWELRY DESIGN DISCUSSION GROUP

Please join our new group on facebook at:

http://www.facebook.com/groups/jewelrydesign/


**********************

 

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Stock up on Czech Seedbeads — Magnetic Clasps Closeouts

Posted by learntobead on December 19, 2013

Sales and Promotions at Land of Odds – Jewelry Design CenterLand of Odds/Be Dazzled Beads-
What’s On Sale

Land of Odds – Be Dazzled Beads    

Land of Odds
– Be Dazzled Beads

Sales and Promotions

SALE HAS BEGUN
Ends: Tues, 1/28/14

While supplies last / No Rainchecks

Live in Nashville?
Order ONLINE and Checkout and Select “WILL PICK UP AT BE
DAZZLED BEADS”

CZECH
SEED BEADS

50
% off

MAGNETIC
CLASPS

 75% off

Our
Land of Odds…LEARN
TO BEAD
program is based on

The
Design Approach
:

– Focused on teaching how to make smart choices

– Developmentally-based, where you learn skills in an orderly
way, and understand how skills build upon each other

– Easy to follow

BEGIN
WITH OUR

ORIENTATION
CLASS

over 5 1/2 hours

of introductory video tutorials

for the beader and jewelry maker


At LAND OF
ODDS – BE DAZZLED BEADS
,

you may also purchase

Kits and Instructions
at all skill levels



Visit
our LearnToBead Blog


THE JEWELRY DESIGN DISCUSSION GROUP

Please join our new group on facebook at:

http://www.facebook.com/groups/jewelrydesign/


**********************

 

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Another Land of Odds Deal on Spring Rings and Toggles!

Posted by learntobead on December 12, 2013

Land of Odds/Be Dazzled Beads- What’s
On Sale

Land
of Odds – Be Dazzled Beads
   

Land of Odds
– Be Dazzled Beads

Sales and Promotions

SALE HAS BEGUN
Ends: Tues, 1/21/14

While supplies last / No Rainchecks

Live in Nashville?
Order ONLINE and Checkout and Select “WILL PICK UP AT BE
DAZZLED BEADS”

SPRING RINGS

All styles, metal finishes

50
% off

PEWTER TOGGLE CLASPS

50% off

Our
Land of Odds…LEARN
TO BEAD
program is based on

The
Design Approach
:

– Focused on teaching how to make smart choices

– Developmentally-based, where you learn skills in an orderly
way, and understand how skills build upon each other

– Easy to follow

BEGIN
WITH OUR

ORIENTATION
CLASS

over 5 1/2 hours

of introductory video tutorials

for the beader and jewelry maker


At LAND OF
ODDS – BE DAZZLED BEADS
,

you may also purchase

Kits and Instructions
at all skill levels



Visit
our LearnToBead Blog


THE JEWELRY DESIGN DISCUSSION GROUP

Please join our new group on facebook at:

http://www.facebook.com/groups/jewelrydesign/


**********************

 

Posted in Stitch 'n Bitch | Leave a Comment »

Grand Sale Items at Land of Odds

Posted by learntobead on December 5, 2013

Land of Odds/Be Dazzled Beads- What’s
On Sale

Land
of Odds – Be Dazzled Beads
   

Land of Odds
– Be Dazzled Beads

Sales and Promotions

SALE HAS BEGUN
Ends: Tues, 1/14/14

While supplies last / No Rainchecks

Live in Nashville?
Order ONLINE and Checkout and Select “WILL PICK UP AT BE
DAZZLED BEADS”

Metalized
Plastic Beads

All styles, metal finishes

50
% off

Czech
Glass

HEARTS

50%
off

Our
Land of Odds…LEARN
TO BEAD
program is based on

The
Design Approach
:

– Focused on teaching how to make smart choices

– Developmentally-based, where you learn skills in an orderly
way, and understand how skills build upon each other

– Easy to follow

BEGIN
WITH OUR

ORIENTATION
CLASS

over 5 1/2 hours

of introductory video tutorials

for the beader and jewelry maker


At LAND OF
ODDS – BE DAZZLED BEADS
,

you may also purchase

Kits and Instructions
at all skill levels



Visit
our LearnToBead Blog


THE JEWELRY DESIGN DISCUSSION GROUP

Please join our new group on facebook at:

http://www.facebook.com/groups/jewelrydesign/


**********************

 

Posted in Stitch 'n Bitch | Leave a Comment »

Stock up on Czech Glass Druks and Rondelles – Inventory Reduction Sale

Posted by learntobead on November 29, 2013

Sales and Promotions at Land of Odds – Jewelry Design CenterLand of Odds/Be Dazzled Beads- What’s On Sale

Land of Odds
– Be Dazzled Beads
   

Land of Odds
– Be Dazzled Beads

Sales and Promotions
SALE

Begins: Fri, 11/29/13
Ends: Tues, 1/7/14

While supplies last / No Rainchecks

Live in Nashville?
Order ONLINE and Checkout and Select “WILL PICK UP AT BE
DAZZLED BEADS”

Czech
Glass

DRUK
ROUNDS

50
% off

newdruk1

Czech
Glass

DRUK
RONDELLES

50%
off

newdruk2
Our
Land of Odds…LEARN
TO BEAD
program is based on

The
Design Approach
:

– Focused on teaching how to make smart choices

– Developmentally-based, where you learn skills in an orderly
way, and understand how skills build upon each other

– Easy to follow

BEGIN
WITH OUR

ORIENTATION
CLASS

over 5 1/2 hours

of introductory video tutorials

for the beader and jewelry maker

 


At LAND OF
ODDS – BE DAZZLED BEADS
,

you may also purchase

Kits and Instructions
at all skill levels

 



Visit
our LearnToBead Blog


THE JEWELRY DESIGN DISCUSSION GROUP

Please join our new group on facebook at:

http://www.facebook.com/groups/jewelrydesign/


**********************

Posted in Stitch 'n Bitch | Leave a Comment »

Fri, Oct 18th is Flat Cathy Day – Win A Prize!

Posted by learntobead on October 16, 2013

 

 

Friday, October 18, 2013 is Flat Cathy Day! 
Sponsored by Bead & Button and Kalmbach Press
Come Visit Be Dazzled Beads to take your pictures!

It’s your opportunity to share Flat Cathy’s adventures at your favorite bead shop, and reveal exciting tips you’ve learned with the beading community. Plus, you’ll have a
chance to win prizes!

Cathy Jakicic is the author of the new book Jewelry Projects from a Beading Insider. Cathy knows firsthand what stumps beaders, what they’re curious about, and what excites them. She generously shares 200+ tips, tricks, and secrets to creating fun and wearable jewelry in this all-new collection of 30 original designs. She offers beaders lots of options with project alternatives, matching accessories, and budget-friendly choices.

Print out a copy of Flat Cathy (there are 2 versions) and take her to your favorite bead shop on October 18th to help celebrate Visit Your Local Bead Shop Month.
GO HERE: http://links.mkt746.com/servlet/MailView?ms=MTc5NjE4MjkS1&r=NjY2MDQ5NjkzNDcS1&j=MjMzNjE1MjU1S0&mt=1&rt=0

flat-cathy

Snap a photo of Flat Cathy with your favorite bead shop employee, your favorite section of beads, attending a class, or just enjoying the store, and we will post it on our Facebook page and our Pinterest page!

We would like to post images of Flat Cathy’s fun travels to bead shops across the U.S., so make sure that your favorite bead shop is represented! Flat Cathy is also a fun way to share fun tips from the “Beading Insider.”

Creative photos along with a fun tip and the bead shop name should be emailed to
jzimdars@kalmbach.com .

Along with submitting your pictures comes a drawing for a chance to win prizes!

flat-cathy-prizes

Deadline: 11/1/13

COME VISIT BE DAZZLED BEADS
in Nashville, TN
to take your pictures
for this contest!

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AUTUMN’S END BRACELET – New Kit at Land of Odds

Posted by learntobead on September 11, 2013

AUTUMN’S END BRACELET
http://www.landofodds.com/store/kitsautumnsabout.htm

 autumnsend-full1-displayres72

Bead Weaving Curriculum

Petersburg Chain, Ndebele

Advanced Level

 

The last flower of the season! The blooms will explode as they burst open with Ndebele, Petersburg, peyote and brick stitches.

 

Posted in Stitch 'n Bitch | Leave a Comment »

HELP US WIN BIG!

Posted by learntobead on September 11, 2013

~ HELP US WIN BIG! ~
Go to:
http://www.beadandbutton.com/cjs

Type in:
BE DAZZLED BEADS, NASHVILLE, TN

newbdfront4

10/31/2013 Deadline
During September and October 2013, Bead & Button is selecting one store to win a $5000.00 shopping spree at CJS SALES in New York City, a source of lots of unusual stuff for us to sell.

Posted in Stitch 'n Bitch | 1 Comment »

HOW HAS TECHNOLOGY IMPACTED YOU AS A JEWELRY DESIGNER?

Posted by learntobead on August 26, 2013

 

HOW HAS TECHNOLOGY IMPACTED YOU AS A JEWELRY DESIGNER?

tech-3-d-print

The impact of technology on work and jobs was the focus of a recent opinion piece in the New York Times by David H. Autor and David Dorn.     And, as jewelry designers, we are living through and with all the positives and negatives that arise through this technological change.

How has technology affected what we do as designers?

How has it affected what we do to survive and thrive as designers?

Have we mechanized and computerized the jewelry design business into obsolescence?

How have you had to organize your jewelry designer lives differently?
given the rise of
-the internet,
-Ebay, Etsy and Amazon.com
-blogs, facebook, twitter, pinterest, instagram
-new technologies and materials like precious metal clay, polymer clay, crystal clay, 3-D printing

What has happened to your local bead stores?

What has happened to bead magazines?

If you teach classes for pay, or sell kits and instructions, how do you compete against the literally millions of online tutorials, classes, instructions and kits offered for free?    How does this affect what you teach or design to sell as kits?

If you sell jewelry, how do you compete against the 60,000,000 other people who sell jewelry online?   How does this affect your marketing, your pricing, your designs?

If you make part of your living doing a arts and crafts show circuit, will there still be a need for this in the future?

 

tech-3-d-print2

 

The authors in this NYT article pose the questions raised by several prominent authors and scholars:

Are we in danger of losing the “race against the machine?” (M.I.T. scholars Erik Brynjolfsson and Andrew McAfee)

Are we becoming enslaved to our “robot overlords,?” (journalist Kevin Drum warned in Mother Jones)

Do “smart machines” threaten us with “long-term misery?” (economists Jeffrey D. Sachs and Laurence J. Kotlikoff)

Have we reached “the end of labor?” (Noah Smith in The Atlantic)

 

tech-crystal-clay

 

 

Let me paraphrase these a bit in terms more specific to jewelry design and beadwork.

Does the reach of technology, through such vehicles as the Internet, make things so productive and efficient, that we no longer need so many people making jewelry, or teaching jewelry  making, or marketing businesses / products or selling the parts to make jewelry?

If we do not need so many people to design / teach / market / or sell, and there happen to be a lot of people doing this anyway, does this necessarily make the relative worth and price for any of these activities “$zero”?

Does all this technological efficiency diminish the act of “creativity”?   Now so many things can be standardized that everything – even the manufacture of complex pieces of jewelry through 3-D technology – can be reduced to a set of how-to instructions – mere recipes?

Has this technology reduced the need for bead magazines, and bead stores, and traditional classes?

 

 

 

 

On the other hand, technology has made jewelry design, and good jewelry design, more and more accessible to more and more people.

It has opened up a myriad of possibilities for people to explore their creative selves.

It has let jewelry designers reach a broader audience with their wares, their knowledge and their endeavors.

With new materials and technologies have come many new possibilities for creating jewelry.

It has made it easier for more people to get into the various jewelry design-related businesses.

It has made it easier to stay current and learn.

It has made it easier to meet and learn with fellow jewelry designers.

It has made it easier to mine big data, identify the most relevant target customers, and to market to them in very specific, cost-effective ways.

It has made it easier for retail outlets to find the merchandise they need to sell.

 

tech-internet

 

 

Some quick observations from my own professional life:

–          We have an elaborate curriculum of classes that we teach.   However, many of the beginning classes are becoming obsolete, in the sense that students can find similar classes on YouTube, in bead magazines, and throughout the internet, now for free.    The issue for us is how to adapt, given that one of our goals is still to charge money for these classes, and make money.   And a concurrent goal is to offer the student a learning opportunity worth the price paid.

–          Each year, we used to have 1 or 2 national level instructors do workshops at our store.    But it has become difficult to attract students.    There are so many projects easily available – including from these national-level instructors – that students started to indicate that their interests in these workshops had diminished.   They could do these same or similar projects on their own.

–          When we opened our store in 1991, there were few places for people to acquire what we sell.    Now there are almost 100 million places for people to go.    It is obvious that most of our in-store customers purchase more of their supplies online or through catalogs than they do in the store.

–          We used to do craft shows a long time ago.    But the cost of travel got very expensive, and, with the internet, people had more opportunity to find what we sold without going to the craft shows.

–          It used to be that the crux of our advertising dollars were spent with bead magazines.   No longer.   Bead magazines get a very small part of our advertising dollars.    I can remember when all our customers read the bead magazines to get all their information.   Now very few do.   Most have organized themselves into small groups in various social media sites.   To get your marketing message across, you have to spend a lot of time doing this online, and you can no longer market with a “broad brush”.   That is, it has become ever-more-difficult to reach people.

–          Our online business – Land of Odds – has been in existence since 1995.   It has gone through 6 technology upgrades/re-designs since then.    The e-commerce and website design technology moves and evolves so incredibly fast.   Personally this constant updating has been grueling. The site needs more re-design, but my motivation to learn and cope with yet another computer language and new sets of tasks has diminished.   Land of Odds was a pioneering online business.  But the very large bead companies have gotten their acts together online, and are much better capitalized to expand their operations.

Technology has been a dauntingly mixed bag for us.   On the negative side, the rapid advance and spread of technology has overwhelmed the various activities we do.   On the positive side, it has forced us to become ever more creative and ever more efficient in what we do.    It forces us to constantly re-define who we are and what we want to do.   And it forces us to constantly re-define how we do things.

What do you think?

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