Learn To Bead

At Land of Odds / Be Dazzled Beads – Beads, Jewelry Findings, and More

Posts Tagged ‘marketing’

Pricing And Selling Your Jewelry – Video Class OnLine

Posted by learntobead on October 4, 2012

PRICING AND SELLING YOUR JEWELRY

Our class is now available online at CraftArtEdu.com

Learn how to achieve “fair pricing” for your art with businessman/ artist, Warren Feld. Understand your role in the world of jewelry commerce and how to make money by doing what you love, through fair pricing of your work. No handout is included in this class.

“TODAY’S LESSON IS ABOUT ONE KEY TO SUCCESS: SMART PRICING.

WE DISCUSS WHY JEWELRY SELLS.

WE GO OVER DIFFERENT KINDS OF PRICING STRATEGIES USED BY JEWELRY DESIGNERS AND THE JEWELRY INDUSTRY.

I PRESENT A SIMPLE MATHEMATICAL PRICING FORMULA.

I EXPLAIN THE FORMULA, AND BREAK THIS DOWN INTO LITTLE STEPS.

THEN WE PRACTICE APPLYING THE FORMULA AND PRICING SOME PIECES OF JEWELRY.

AT THE END OF THE LESSON, I DISCUSS THE DIFFERENCES AMONG RETAIL, WHOLESALE AND CONSIGNMENT.

I BRIEFLY DISCUSS SOME KEY BUSINESS STRATEGIES WHICH ARE VERY RELATED TO PRICING.

AND I OFFER SOME FINAL WORDS OF ADVICE.

Price: $15
Media: Jewelry
Level: Beginner
Duration: 51:09

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Creative Mentoring – Andrea Rosenfeld

Posted by learntobead on October 25, 2011

Creative Mentoring – Andrea Rosenfeld

http://www.savorthesuccess.com/member/andrea-rosenfeld
http://openstudiocoach.com/
http://openstudiocoach.com/about-andrea-rosenfeld-coaching/articles/ 

 

I recently came across an article Andrea Rosenfeld had written about Creative Mentoring.   I thoroughly enjoyed the article, her extremely clear and accessible writing style, and was very interested in taking a little internet road trip to her website.

How do you take your passion and your art work to an audience?    I deal with this type of question from our students and customers almost every single day.

She offers many ideas and many services.     I suggest reading some of her articles are articles by “visiting creatives”  for special insights.

 

 

Articles to Grow By

 

~OPEN STUDIO~

 

 

Broadcast Louder helps Artists supercharge their creative business, starting them on the path to more visibility and more sales

Playing it Safe in Your Studio

Time Management Strategies That Play Nice

Marketing your Art Business using Retail and Wholesale Sneezers and Brand Advocates

10-Tips to Stay Organized and Increase Creativity

Are You Vibrating Yet? Here’s Why You Should Flip Your “ON” Switch

Are you an Expert or an Experimenter? Your sales strategy depends on your answer

Is Your Website Scaring People Away?

Visual Art Copyrighting Basics

Looking For Trade Show Stories For Upcoming Article (Interactive Article)

How to Create a Healthy Relationship With Money to Gain More

Dear Creative – DON’T do-it-yourself!

Should You Create Art or Create to Sell?

Court Your Stores

Dear Creative, Don’t Do It Yourself

Who is Your Customer, Who Are You?

Would You Dance? *how do you handle adversity?

Look Up! You’re Missing Life! 

Five Important Things to Know Before Doing a Store Show 

Collaboration is KEY to Artistic Growth 

Why We Need Art 

Tips a Jewelry Artist Can Use to Survive the Economy (or any Creative, for that matter) 

 

~VISITING CREATIVE AUTHORS~

WordPress for Beginners

WordPress for the Savvy

WordPress: Who’s Sharing Your Content and Increase Blog Performance

Ready for wholesale? Find out with this MUST-HAVE Checklist

Grow Your Business Through Charitable Giving

Tips For Running a Successful Small Business Publicity Campaign

Why You Should Join Local Art Associations to Increase Your Art Business

How to Bounce Back from Disappointment and Manage Your Thoughts

Jewelry Artist’s Guide to Diamond Buying (Part One- Beginner)

 

 

 

Posted in business of craft, jewelry design, jewelry making | Tagged: , , , , , | 1 Comment »

Your Personal Style

Posted by learntobead on September 21, 2010

Your Personal Style

It’s always important to develop a personal style within your jewelry creations.   Something that helps people recognize that the jewelry was made by you, and not someone else.   A signature, or signifying element.

This can be a certain choice of colors.   It can be the addition of a special bead to each piece, or special dangle, or special tag.    It can be the use of a custom made clasp.    Or a certain style of construction.  Or the use of certain images, forms or motifs.

Carolyn Morris Bach is a jewelry artist from southern New England.     She has a very strong signature motif she uses:   tiny creatures with solemn or half-smiling, ovoid or moon-shaped faces carved from ivory or gemstones and the like.   Her pieces are mythical and allegorical, yet very contemporary.

She makes it very easy to associate her pieces with her.     This, in marketing terms, is a kind of branding.    When people see these motifs and styles, they automatically begin to associate the jewelry with Carolyn Morris Bach — even if someone else had created the piece.

Here are some of her pieces:

The piece above would be beautiful without the owl.    Or the “owl” element did not have to be a bird motif per se, but could have been anything.     By making that element an owl, and styling the owl as she did, her jewelry comes with her signature.   That’s important for all jewelry designers to do.

You can visit her website:
http://www.carolynmorrisbach.com/

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