Posted by learntobead on October 4, 2012
PRICING AND SELLING YOUR JEWELRY
Our class is now available online at CraftArtEdu.com
Learn how to achieve “fair pricing” for your art with businessman/ artist, Warren Feld. Understand your role in the world of jewelry commerce and how to make money by doing what you love, through fair pricing of your work. No handout is included in this class.
“TODAY’S LESSON IS ABOUT ONE KEY TO SUCCESS: SMART PRICING.
WE DISCUSS WHY JEWELRY SELLS.
WE GO OVER DIFFERENT KINDS OF PRICING STRATEGIES USED BY JEWELRY DESIGNERS AND THE JEWELRY INDUSTRY.
I PRESENT A SIMPLE MATHEMATICAL PRICING FORMULA.
I EXPLAIN THE FORMULA, AND BREAK THIS DOWN INTO LITTLE STEPS.
THEN WE PRACTICE APPLYING THE FORMULA AND PRICING SOME PIECES OF JEWELRY.
AT THE END OF THE LESSON, I DISCUSS THE DIFFERENCES AMONG RETAIL, WHOLESALE AND CONSIGNMENT.
I BRIEFLY DISCUSS SOME KEY BUSINESS STRATEGIES WHICH ARE VERY RELATED TO PRICING.
AND I OFFER SOME FINAL WORDS OF ADVICE.
Posted in business of craft, jewelry making, Workshops, Classes, Exhibits | Tagged: marketing, pricing, pricing and selling your jewelry, setting prices | Leave a Comment »
Posted by learntobead on October 25, 2011
Creative Mentoring – Andrea Rosenfeld
I recently came across an article Andrea Rosenfeld had written about Creative Mentoring. I thoroughly enjoyed the article, her extremely clear and accessible writing style, and was very interested in taking a little internet road trip to her website.
How do you take your passion and your art work to an audience? I deal with this type of question from our students and customers almost every single day.
She offers many ideas and many services. I suggest reading some of her articles are articles by “visiting creatives” for special insights.
Posted in business of craft, jewelry design, jewelry making | Tagged: andrea rosenfeld, business of craft, creative mentoring, getting organized, marketing, selling jewelry | 1 Comment »
Posted by learntobead on September 21, 2010
Your Personal Style
It’s always important to develop a personal style within your jewelry creations. Something that helps people recognize that the jewelry was made by you, and not someone else. A signature, or signifying element.
This can be a certain choice of colors. It can be the addition of a special bead to each piece, or special dangle, or special tag. It can be the use of a custom made clasp. Or a certain style of construction. Or the use of certain images, forms or motifs.
Carolyn Morris Bach is a jewelry artist from southern New England. She has a very strong signature motif she uses: tiny creatures with solemn or half-smiling, ovoid or moon-shaped faces carved from ivory or gemstones and the like. Her pieces are mythical and allegorical, yet very contemporary.
She makes it very easy to associate her pieces with her. This, in marketing terms, is a kind of branding. When people see these motifs and styles, they automatically begin to associate the jewelry with Carolyn Morris Bach — even if someone else had created the piece.
Here are some of her pieces:
The piece above would be beautiful without the owl. Or the “owl” element did not have to be a bird motif per se, but could have been anything. By making that element an owl, and styling the owl as she did, her jewelry comes with her signature. That’s important for all jewelry designers to do.
You can visit her website:
Posted in jewelry design | Tagged: branding, carolyn morris bach, jewelry design, jewelry signature, marketing, personalize | Leave a Comment »