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At Land of Odds / Be Dazzled Beads – Beads, Jewelry Findings, and More

Posts Tagged ‘jewelry designer’

COMING OUT AS A JEWELRY ARTIST

Posted by learntobead on June 22, 2013

COMING OUT AS A JEWELRY ARTIST
500-beaded-jewelry-cover
Coming out as a jewelry artist — what does that mean? For those of you who see jewelry making and beading as something more than a hobby — something more defined by art and design — actually calling yourself a jewelry artist or designer, instead of merely alluding to it, is a big step. A very big step.

It’s fraught with fear and dread. It means very visibly presenting yourself with a new public identity. It means preparing your ego to receive some negative comments, perhaps doubt or disbelief, and in some rarer instances, rejection or denial. It means asking others to accept and support you in your new role as Jewelry Artist and Designer.

Please share what this process was all about for you. How you felt. How you managed things.

Continuing with an article I had written….

There is a betwixt and between aspect to this coming out process – a rite of passage. And the unknown time and feelings and situations, between the before and afterwards, is often a span of uncertainty too great for many an artist to transcend. Many who want to be jewelry designers, are somewhat afraid to present themselves as such. These “closet artists” tell their family and friends such things as, “I dabble in this and that, including jewelry-making.” Or, “I consider myself a ‘bank teller slash jewelry artist’” (and you can substitute whatever profession you are in for the words ‘bank teller’). Or, “I’m making some things for fun or gifts, but not selling things.”

There is some hesitation. “I am a jewelry designer.” Can’t quite get the words out. “I am a jewelry designer.” Keep wanting to say “but” or add some qualification, so other people don’t say, with mocking and astonishment, “You’re a what!#@?” “I am a jewelry designer.” You whisper to yourself over and over, but don’t tell anyone else.

When you step out of the closet, however, you show others you want respect. As a jewelry designer. You demand from others an understanding. As a jewelry designer. As an artist. You present yourself as someone with self-esteem and confidence. As a jewelry designer. And as an artist.

So what does it take to manage the transition before and after? What does it take to show that you can confront your passions for designing jewelry, not only privately, but publicly as well?

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Existence For The Jewelry Designer Is Befuddling

Posted by learntobead on October 11, 2011

Read the column How To Bead A Rogue Elephant

EXISTENCE

Existence for the jewelry designer is befuddling.

Making jewelry is such a happy endeavor.  But is the designer always happy?   It is so scary, risky, fraught with anxiety, difficult to decide, sometimes impossible to fully visualize.    Yes, you answer to yourself and your own sense of aesthetics and construction.   But yet, you make things for other people to wear, perhaps to buy, perhaps to display, perhaps to comment and evaluate and criticize and tear to shreds.    Or ‘like’ it on some level.

Befuddling.   Yes, indeed….

Continue…

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Join Warren in On-Line Discussion Seminar

Posted by learntobead on October 9, 2011

JOIN WARREN IN ON-LINE DISCUSSION SEMINAR

Warren will be leading this discussion on Bead Chat/Facebook next Tuesday, 10/11, 10:00am central time (11:00am eastern time). Please join us.

EMPOWERING THE JEWELRY ARTIST:
5 Questions Every Jewelry Designer Should Have An Answer For!

Time
Tuesday, October 11 · 10:00am-11:00am Central Timel (11:00am -12:00pm Eastern Time)
Location
Bead Chat Room
http://www.facebook.com/groups/261514230535263/
Created By
Auntie’s Beads
For Bead Chat (hosted by Auntie’s Beads)

Warren Feld discusses these questions in the context of art vs. craft, passion and inspiration, materials and components, techniques vs. skills, and when is enough enough. There is not one best answer. These are the kinds of things each jewelry designer must define for themselves, in a way satisfying to them, but anticipating their audience’s needs, as well. Join us for live chat with Warren!

About Auntie’s Beads Bead Chat on Facebook
Ask to join if you are interested in group chat discussions about beading and jewelry making topics. Chat is ongoing and informal, but we also post event notices and host these online events via chat…

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The DESIGNERS GAZETTE, Spring, 2011

Posted by learntobead on May 12, 2011

The DESIGNERS GAZETTE
Spring, 2011
Now Posted Online
Click Here 


Poetry In Motion, Spring, Rejuvenation. 
The contrast of Spring green against winter brown. 
The unfolding of a bud, the gradual opening of a flower, 
the capturing of sunlight and moisture and nourishment. 
Securing the essense in quartz and crystal and glass. 
Creating pathways and fences and sign-posts with wire and metal and clay. 
Nothing beats Spring for inspiration and jewelry.

Articles, Events, Classes, Ideas…..

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Summer The Designers Gazette, 2010

Posted by learntobead on June 15, 2010

The Designers Gazette
Summer Issue, 2010

available on-line
CLICK HERE
http://www.warrenfeldjewelry.com/pdf/sg062010/summer2010pdf.pdf

To receive emailed copies of our quarterly newsletter – The Designers Gazette –, as well as occasional First Dibs Sales Announcements, go to this web-page:
http://groups.yahoo.com/group/landofodds/join/

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The Designers Gazette, Winter 2010

Posted by learntobead on February 2, 2010

THE DESIGNERS GAZETTE
Winter 2010

Click HERE to pull up this issue.

**Receive The Designers Gazette quarterly newsletter,
and Announcements about Special Sales at Land of Odds (www.landofodds.com)
REGISTER HERE

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Naming Your Business

Posted by learntobead on April 28, 2009

NAMING YOUR BUSINESS
What on earth do you think you would buy from The Flan Corporation?

Flan? The Spanish kind or the Mexican version?

Flans? Whatever they are – automotive parts?

Franny-Lisa-Alicia-Nancy kind of stuff?

Would you ever buy a Swarovski necklace of glass pearls, crystallized elements, 14KT gold clasp and real faceted emeralds from The Flan Corporation?

The Flan Corporation is a Chinese company that sells handcrafted, beadwoven jewelry. I don’t know what “Flan” means in Chinese, but, here in the US, it’s not a word that would immediately make me salivate about handcrafted, beadwoven jewelry.

It’s really difficult to pick a business name. It’s harder than naming your child. It’s harder than naming your dog. I’ve tried many times with varying degrees of success. And the first business name you pick might seem great and work great at the beginning, but will it evolve with your business as well? Maybe yes, maybe not. What’s important is not only how good your business name sounds, and how appealing it is today, but also how adaptable it is over time, as you grow or change your business.

I can’t claim 100% success with my tries at naming a business. Take “Land of Odds.” This has been my best name-selection to date, but it hasn’t been perfect.

I came up with that name 30 years ago for a hobbyist type business, where I refinished antique lamps, and some other antiques, for people. When James and I started our jewelry, beads and gifts business, I thought that Land of Odds would be good for that, as well. The name “Land of Odds” always gets such great responses from people. And it is memorable.

As our business grew and grew, Land of Odds – the name – grew with it. We added more handcrafted jewelry, unusual greeting cards, some neat clothing, collectible lines. The name still worked.

Then our business hit a wall. We were located downtown, and the city of Nashville took away 6,000 parking spaces within an 18 month period of time. The city had renovated this downtown historic district, and for various reasons, cars and parking got in the way of continued development. Our business dropped precipitously. I had to put us into Chapter 11 for awhile. James and I dissolved our business partnership, and we put most of the assets in a new business for him that we called Be Dazzled, and we put most of the liabilities under the Land of Odds name.

Now we were functioning with two names used to describe similar businesses that emphasized unusual, often hand-crafted jewelry, gifts, collectibles, gourmet foods, posters, clothing, and beads and jewelry findings.

I shut the physical Land of Odds store down, and continued the business as an internet company – http://www.landofodds.com . The online company was still called Land of Odds. At first, I put all our merchandise online – beads, jewelry, gifts, clothing, posters and gourmet food. Only two categories did well – beads and posters. I slowly began narrowing our focus to beads and posters, and eventually beads only.

As an online entity, we needed to get top placements in search engines in terms of key words like beads and jewelry findings. Search engine robots that indexed a business name with the words beads and/or jewelry findings in the name, would automatically assign it a higher ranking for those terms. A better online name would have been Beads At Land Of Odds or Land of Odds Beads.

Land of Odds” was still a name liked by all, but it no longer had the same strong association with beads and posters, and then with beads only. The business grew quickly online, and “Land of Odds” began to have a strong “brand” following. But again, no longer the most strategic business name, given what I was doing now.

Be Dazzled” was another popular name. The image James had for this business was jewelry that was hand made and wowed people. The business faltered, however. We got rid of most of the merchandise, turned Be Dazzled into a bead store, and eventually recombined Land of Odds and Be Dazzled. At the time we recombined them, both had strong brand identities, so we kept both names. We managed the physical store called Be Dazzled separately from Land of Odds – the online store. When Be Dazzled became all “beads”, I added the word “BEADS” everytime I referred to Be Dazzled — “Be Dazzled Beads” — , from our stationery to answering the phone to setting up its website — www.bedazzledbeads.com .

In the bead business, there are many variations on the name “Beadazzled”. Most people, even regular customers who visit the shop everyday, think that’s our name. We were lucky that Be Dazzled/jewelry morphed so well into Be Dazzled/beads. But we would have been better off if we had worked “beads” into the name somehow. There are a couple of small chain operations called “Beadazzled.” For awhile, someone opened up a bead store in Nashville called “Beadazzled”. There’s always some confusion for and with our shop name.

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