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At Land of Odds / Be Dazzled Beads – Beads, Jewelry Findings, and More

Posts Tagged ‘handmade jewelry’

Promotional Discount – 4/24 and 4/25 only – Business of Craft Video Tutorials

Posted by learntobead on April 25, 2014

PROMOTIONAL DISCOUNT
Two Business of Craft Tutorials
Thurs 4/24 and Fri 4/25 only

I enjoy teaching about the business of craft.     Over the past 25 years, I’ve learned many insights about creating, marketing and selling jewelry.     Two of my video tutorials – “SO YOU WANT TO DO CRAFT SHOWS” and “PRICING AND SELLING YOUR JEWELRY” are available on the http://www.CraftArtEdu.com website.

 

CraftArtEdu.com is running a two-day – THURS, 4/24 and FRI, 4/25 only — special discount on these video tutorials, which you might take advantage of.  I’ve appended their promotional announcement below.

 

Warren

 

 

 

Ah, summer. It’s a time for county fairs, music and craft festivals! If you’ve ever considered selling your jewelry or other handmade items in local shows and venues, you know it’s a significant investment of both your time and money.  In this email, you’ll find two classes from Warren Feld that can help you avoid some costly mistakes and find success! Warren has over 20 years of selling experience – and he shares his hard-won lessons with you. We’re also featuring a few classes with projects that just might be fun to make and sell! All classes are at Super Deals (through Friday!) Enjoy! Donna Kato Founder, CraftArtEdu.com

So You Want to Do Craft Shows  with Warren Feld

You can make good money… IF you know what you’re doing. Warren shares his years of valuable experience and business expertise in the form of sixteen in-depth, approachable lessons so you can maximize your chances of success!  Jam-packed with practical, actionable information, Warren’s lessons cover everything involved in running a successful and profitable show including how to:

  • find, evaluate and select craft shows that are right for your work
  • set realistic goals, build a budget and calculate your break-even point
  • determine the amount and type of inventory you should bring
  • price your work and deal with “hagglers”
  • set up your booth for success, including design, layout and merchandising tips
  • handle cash, credit cards and deter shoplifters
  • and so much more.. this class is almost two hours long!

Warren includes lots of advice and helpful resource links, too. All you need to provide is a pencil, some paper, a calculator and your enthusiasm for running a successful, profitable craft show! Preview and Purchase Warren’s Class All Levels | $30 | $24 through Friday!

Pricing and Selling Your Jewelry  with Warren Feld

Can you make money by selling your jewelry? Yes, you can! Warren has years of experience selling jewelry at craft fairs, flea markets, on consignment, in galleries and eventually in his own store and online. In this class, he shares words of advice and everything he knows about the essential key to success: Smart Pricing! Preview and Purchase Warren’s Class! All Levels | $15 | $12 through Friday!“This class is worth its weight in gold. The information is presented in a clear and thorough manner. Warren shares his extensive knowledge in a very easy to understand format.” ~ Mary C

Add To Cart! These Bargains End Friday!Special Prices on These Classes Expire Midnight CT, Friday, April 25, 2014

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VOTE FOR ME

Posted by learntobead on January 20, 2011

VOTE FOR ME

I entered my jewelry work in a contest called ARTISTS WANTED: A YEAR IN REVIEW. There are many judging levels to the contest. One of them is a public review. The public is asked to judge and rate the collection online. If you have the opportunity, I would appreciate if you would visit the website. At the top right corner, are a five star rating system, with 5 as the highest score. Voting ends around February 8th.

Go to:
http://www.artistswanted.org/oddsshop

Thanks — Warren

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GO VOTE – 2009 7th Annual The Ugly Necklace Contest

Posted by learntobead on May 27, 2009

PRESS RELEASE –5/27/09
TOPIC:  THE UGLY NECKLACE CONTEST 2009
uglynecklace header

Semi-Finalists Announced – Voting Begins!
7th Annual 2009 The Ugly Necklace Contest
– A Jewelry Design Competition With A Twist
May 27, 2009 thru July 15, 2009

 

 VOTE HERE

Six Jewelry Artists from around the world have been selected as Semi-Finalists of The 7th Annual 2009 The Ugly Necklace Contest – A Jewelry Design Competition With A Twist, by a panel of four judges from The Center for Beadwork & Jewelry Arts and Land of Odds. Voting begins On-Line on May 27th, thru July 15th for the Winner and Runner Up Grand Prize: $992.93 shopping spree on Land of Odds web-site (www.landofodds.com ) Runner Up Prize: $399.07 shopping spree on Land of Odds web-site.

 

 

OUR SIX SEMI-FINALISTS

 


Lori-Ann Scott
Spokane, Washington
“Sweet”

Deborah Eve Rubin
Rockville, Maryland
“Ode To An Ugly Necklace”

Jolynn Casto
Logan, Ohio
“Four Season’s Necklace”

Sarah Allison
Gresham, Oregon
“Walk In My Garden”

Juli Brown
Wells, Minnesota
“Coffin Nail Necklace”

Lynn Margaret Davy
Wimborne, Dorset, United Kingdom
“The Story of My Beading Life”

 

 

LAND OF ODDS
Attention: Warren Feld
www.landofodds.com
718 Thompson Lane, Ste 123, Nashville, TN 37204
Phone: 615-292-0610; Fax: 615-460-7001
Email: warren@landofodds.com

Synopsis:

It’s not easy to do Ugly!

So the many jewelry designers from across America and around the Globe who entered our 7th Annual 2009 The Ugly Necklace Contest, found this contest especially challenging. After all, your brain is pre-wired to avoid and reject things which are ugly. Think of snakes and spiders. And even if you start your necklace with a bunch of ugly pieces, once you organize them into a circle, the very nature of an ordered round form makes it difficult to achieve Ugly. Yes, “Ugly” is easier said than done.

Who will win? We need the public’s help to influence our panel of judges.

Does our Minnesota entry make even lung cancer look pretty? Or does our entry from Ohio give the four seasons a bad name? Surely, our Oregon entry didn’t mean to step on and crush all the flowers in her garden. Nor did our entry from Washington intentionally put down anyone with a sweet tooth or an obsessed passion for the fork. From Maryland comes this perplexing challenge: can Trash be Ugly? We would assume so, until we try to make a necklace from it. And from England, another kind of trash – bead project trash – comes to signify what ugly things happen when you don’t finish what you started.

Our respected judges evaluated these creatively-designed pieces in terms of hideousness, use of materials and clasp, the number of jewelry design principles violated, and the designer’s artistic control. Extra points were awarded for artists’ use of smaller beads, because it’s much more difficult to do Ugly with these.
Now it’s time for America and the World to help finalize the decision about which of these 6 semi-finalists’ Ugly Necklaces to vote for. The winner will truly be an exceptional jewelry designer. The losers….well….this isn’t a contest where you really can “lose”.

Come see these and the other semi-finalists’ pieces at www.landofodds.com, and vote your choice for the Ugliest Necklace, 2009.
And if you are in the Nashville, Tennessee area, please stop by The Open Windows Gallery (fine art jewelry) at Be Dazzled Beads, where the 6 semi-finalists’ Ugly Necklaces are on display through September 15, 2009.

 

ABOUT UGLY NECKLACES

The UGLY NECKLACE CONTEST (www.landofodds.com/store/uglynecklace.htm) is a jewelry design contest with a twist. The contest presents a challenge not often tackled — at least intentionally. The contest draws the jewelry designer into an alternative universe where beautiful artists create ugly necklaces. It’s not easy to do.

“Ugly” is more involved than simple surface treatment. It is not just laying out a bunch of ugly parts into a circle. It turns out that “Ugly” is something more than that. “Ugly” is the result of the interplay among Designer, Wearer, and Viewer. “Ugly” is very much a result of how a necklace is designed and constructed. “Ugly” is something the viewer actively tries to avoid and move away from. “Ugly” has deep-rooted psychological, cognitive, perceptual, sociological and anthropological functions and purposes.

As research into color and design has shown, your eye and brain compensate for imbalances in color or in the positioning of pieces and objects – they try to correct and harmonize them. They try to neutralize anything out of place or not quite right. You are pre-wired to subconsciously avoid anything that is disorienting, disturbing or distracting. Your mind and eye won’t let you go here. This is considered part of the fear response, where your brain actively attempts to avoid things like snakes and spiders…. and ugly necklaces.

This means that jewelry designers, if they are to create beautiful, wearable art, have to be more deeply involved with their pieces beyond “surface”. Or their pieces will be less successful, thus less beautiful, thus more disturbing or distracting or disorienting, thus more Ugly.

Luckily, for the jewelry designer, we are pre-wired to avoid these negative things. This makes it easier to end up with pieces that look good. Beauty, in some sense, then, is very intuitive. On the other hand, it makes it more difficult to end up with pieces that look bad. You see, Ugly goes against our nature. It’s hard to do.

The Ugly Necklace Contest is one of the many programs at The Center for Beadwork & Jewelry Arts in Nashville, Tennessee, that encourage beadwork and jewelry makers to test their design skills, have fun, and learn some fundamentals about jewelry design in the process.

Call for Entries – 8th Annual 2010 The Ugly Necklace Contest
A Jewelry Design Competition With A Twist

Read the Contest Rules at www.landofodds.com/store/uglynecklace.htm . Entries accepted between 9/15/09 and 3/15/10.
To add your name to our email list associated with The Ugly Necklace Contest, send an email to: oddsian@landofodds.com
and Write “Ugly Necklace Email List” in the subject line.


Sponsors:
Land of Odds www.landofodds.com,
Phone: 615-292-0610; Email :warren@landofodds.com
Land of Odds provides bead and jewelry making artists with virtually all their beads, supplies, books and jewelry findings needs, with over 30,000 products. Retail/Discounts/Wholesale.

Be Dazzled Beads www.bedazzledbeads.com
Center for Beadwork & Jewelry Arts www.landofodds.com/beadschool
Open Windows Gallery – Fine Art Jewelry www.landofodds.com/store/openwindowgallery.htm
Learn To Bead…At Land of Odds Blog blog.landofodds.com

Other Programs at Land of Odds:
ALL DOLLED UP: Beaded Art Doll Competition
www.landofodds.com/store/alldolledup.htm

Jewelry Design Workshops in Cortona, Italy, with Toscana Americana
www.landofodds.com/store/toscananarrativesynopsis.htm

 


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Naming Your Business

Posted by learntobead on April 28, 2009

NAMING YOUR BUSINESS
What on earth do you think you would buy from The Flan Corporation?

Flan? The Spanish kind or the Mexican version?

Flans? Whatever they are – automotive parts?

Franny-Lisa-Alicia-Nancy kind of stuff?

Would you ever buy a Swarovski necklace of glass pearls, crystallized elements, 14KT gold clasp and real faceted emeralds from The Flan Corporation?

The Flan Corporation is a Chinese company that sells handcrafted, beadwoven jewelry. I don’t know what “Flan” means in Chinese, but, here in the US, it’s not a word that would immediately make me salivate about handcrafted, beadwoven jewelry.

It’s really difficult to pick a business name. It’s harder than naming your child. It’s harder than naming your dog. I’ve tried many times with varying degrees of success. And the first business name you pick might seem great and work great at the beginning, but will it evolve with your business as well? Maybe yes, maybe not. What’s important is not only how good your business name sounds, and how appealing it is today, but also how adaptable it is over time, as you grow or change your business.

I can’t claim 100% success with my tries at naming a business. Take “Land of Odds.” This has been my best name-selection to date, but it hasn’t been perfect.

I came up with that name 30 years ago for a hobbyist type business, where I refinished antique lamps, and some other antiques, for people. When James and I started our jewelry, beads and gifts business, I thought that Land of Odds would be good for that, as well. The name “Land of Odds” always gets such great responses from people. And it is memorable.

As our business grew and grew, Land of Odds – the name – grew with it. We added more handcrafted jewelry, unusual greeting cards, some neat clothing, collectible lines. The name still worked.

Then our business hit a wall. We were located downtown, and the city of Nashville took away 6,000 parking spaces within an 18 month period of time. The city had renovated this downtown historic district, and for various reasons, cars and parking got in the way of continued development. Our business dropped precipitously. I had to put us into Chapter 11 for awhile. James and I dissolved our business partnership, and we put most of the assets in a new business for him that we called Be Dazzled, and we put most of the liabilities under the Land of Odds name.

Now we were functioning with two names used to describe similar businesses that emphasized unusual, often hand-crafted jewelry, gifts, collectibles, gourmet foods, posters, clothing, and beads and jewelry findings.

I shut the physical Land of Odds store down, and continued the business as an internet company – http://www.landofodds.com . The online company was still called Land of Odds. At first, I put all our merchandise online – beads, jewelry, gifts, clothing, posters and gourmet food. Only two categories did well – beads and posters. I slowly began narrowing our focus to beads and posters, and eventually beads only.

As an online entity, we needed to get top placements in search engines in terms of key words like beads and jewelry findings. Search engine robots that indexed a business name with the words beads and/or jewelry findings in the name, would automatically assign it a higher ranking for those terms. A better online name would have been Beads At Land Of Odds or Land of Odds Beads.

Land of Odds” was still a name liked by all, but it no longer had the same strong association with beads and posters, and then with beads only. The business grew quickly online, and “Land of Odds” began to have a strong “brand” following. But again, no longer the most strategic business name, given what I was doing now.

Be Dazzled” was another popular name. The image James had for this business was jewelry that was hand made and wowed people. The business faltered, however. We got rid of most of the merchandise, turned Be Dazzled into a bead store, and eventually recombined Land of Odds and Be Dazzled. At the time we recombined them, both had strong brand identities, so we kept both names. We managed the physical store called Be Dazzled separately from Land of Odds – the online store. When Be Dazzled became all “beads”, I added the word “BEADS” everytime I referred to Be Dazzled — “Be Dazzled Beads” — , from our stationery to answering the phone to setting up its website — www.bedazzledbeads.com .

In the bead business, there are many variations on the name “Beadazzled”. Most people, even regular customers who visit the shop everyday, think that’s our name. We were lucky that Be Dazzled/jewelry morphed so well into Be Dazzled/beads. But we would have been better off if we had worked “beads” into the name somehow. There are a couple of small chain operations called “Beadazzled.” For awhile, someone opened up a bead store in Nashville called “Beadazzled”. There’s always some confusion for and with our shop name.

Read the rest of this entry »

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HOT LINKS – From Connie Welch

Posted by learntobead on April 8, 2009

 

Well we have an interesting winner with the beadstudies – we now have Jean Power giving us her comments along with Diane – So anyone else who would like to chime in – please do so
…Bead StudyII       By the way last time at Bead Studies – Lily was there and barked at Warren until he got up and got her a chair – she then sat at attention  and became a member of the discussion. We need a picture of our own Ewok pup at BEADS
 
Today is so cold here in Nashville – 42degrees at my house I am going to give you something to do
 
 
 
Paper Puppet Palooza  for Kathleen
 
 
 
That should keep everyone busy for a while.
  C

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