Warren Feld Jewelry

Taking Jewelry Making Beyond Craft

Archive for July, 2024

Blending Your Goals With Your Process: Things You Should Be Thinking About.

Posted by learntobead on July 22, 2024

How do you prioritize goals when you have many projects and possibilities competing for your attention?

We’re approaching the busy 4th quarter jewelry-sales season. As you are busily trying to increase your inventory, either for sales or gifts, I think it’s a good time to ask yourself about your goals.

Goals are things that tell you where you want to end up and what you want to achieve. They help you make sense of, make choices about, set priorities for all the overwhelming set of things that have to get done to keep your business or avocation on the right track. That is, on the right track so that you do not get overwhelmed, paralyzed, frustrated, angry or disappointed.

You don’t want to get stuck wondering what the future should be.

You set goals and let them guide you in your decision making simply because you want to maximize your creative time, minimize your non-creative time, and end up with a satisfying degree of accomplishment and profit.

Ask yourself these questions:

  • How do you prioritize goals when you have many projects and possibilities competing for your attention?
  • How can you identify the things that really matter in your business or avocation, and stay focused on them?
  • What is your current mindset around goal-setting, and how can you improve it?

Think of your set of goals as a strategy roadmap of what you want to do, and what is more important to get done. This roadmap needs to cover these topical areas:

  • Financial things
  • Customer satisfaction things
  • Administrative procedure things
  • Learning and growth things

You can use this strategy roadmap to keep score. At any time. In any part of the process. With whatever you are doing. What is your score, and how does it reflect a balance in everything you need to do and get done?

Think In Terms Of Circles And Overlaps

When keeping score and finding balance, it is useful to visualize your goals as a set of circles. Each circle represents (a) a set of activities, (b) a set of choices to be made, © a dependency on the availability of resources, and (d) a list of desired outputs and outcomes.

Where the circles overlap, called a Venn Diagram, these become the primary set of things to focus on, do and accomplish. These become the major things to which you score and balance. These are the options that get a first look and first dibs. As your list of things to think about and do get further and further away from where the circles overlap, the less important they are.

In your Venn Diagram, you will have 4 circles — the four types of things listed above which your strategy roadmap needs to cover — money, customers, procedures, and personal growth.

You want to train yourself to start thinking of your business or avocation in terms of circles and overlaps. Instead of thinking it has to be black or white, or left or right, or one separate thing after another, think of things in grays or middle grounds, or things which gel together or integrate together. The question for you is NOT: How can I do one thing or another? The question should be: How can I do one thing concurrently with another? How can you get the best of both worlds?

Goal Setting (Systems Thinking)

So, for each of the 4 topical areas above, you might list 10 options you want to do in order to accomplish the topical area satisfactorily. The goal here is quantity, not necessarily quality. Get 10 options for each topical area on the table.

Lay these out like a deck of cards into 4 columns.

Now, narrow down these options. Which ones co-occur or are co-dependent or where one can be done instead of another? Which ones are more important than others? You want to begin to define those optimum points between efficiency and effectiveness.

How would the benefits of A look like coupled with the benefits of B, so that I can benefit from both and find that middle path?

As you are narrowing down your options, do you begin to discover new options? Can you add these as more cards to your list, as you are rejecting others? Perhaps there is a more ideal option as you are thinking about the benefits that might result from all your cards.

Train your thinking process to be systems thinking. Your goals (that is, in this exercise, your cards) are destinations. Your process for evaluating, rejecting, creating, converging, diverging options is a process. Systems thinking is this process.

Blend your goals and your process orientation. You want to minimize the times when you feel lost and not sure of what you should do next. Systems thinking helps you here. It helps you identify what things you want to be involved with now. Such involvement gets you to that future without having to overly ponder it.

Set your time frame: Reality always changes. New opportunities arise, others close. It’s useful to think of your goal options in terms of this week, this month, this quarter.

Constantly adjust your process actions to new opportunities as these arise.

Follow through. Adjust as necessary. Think about the next logical steps. Following through and a willingness to adjust as necessary and thinking ahead leads to success.

Last, Step Back and Exercise Your Metacognitive Skills

It is important to be aware of your thinking process at all times. This is called metacognition.

Reflect on what you were thinking, what options you were delineating, how you were choosing some and not others, and why.

  • Do you find your mind-set more goal-oriented or more process oriented?
  • Do you need to balance these out?
  • What strategies can you employ to find that best balance between goal-orientation and process-orientation?
  • Are you thinking too much in the future, or getting too lost in the day-to-day?

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SUBSCRIBE

**Be part of a community of jewelry designers who recognize that we have a different way of thinking and doing than other types of crafters or artists.

Engage with a community. Benefit from its collective power — insights, reactions, feedback, foresight, and directing you to opportunities.

Never miss an update. You won’t have to worry about missing anything. Every new article of interest, and announcements about kits, workshops and webinars, chat group, feedback session, and special promotions, goes directly to your inbox.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Also, check out my website (www.warrenfeldjewelry.com).

Enroll in my jewelry design and business of craft Video Tutorials online. Begin with my ORIENTATION TO BEADS & JEWELRY FINDINGS COURSE.
Take my tutorial on THE JEWELRY DESIGNER’S APPROACH TO COLOR .

Follow my articles on Medium.com.

Check out my books on Amazon.com

Subscribe to my Learn To Bead blog (https://blog.landofodds.com).

Follow my series HOW TO BEAD A ROGUE ELEPHANT.

Visit Land of Odds online (https://www.landofodds.com)for all your jewelry making supplies. Use this coupon code XFOREVER25 to get a 25% discount on your order!

Check out my Jewelry Making and Beadwork Kits.

Add your name to my email list.

___________________________________________

Posted in Art or Craft?, bead stringing, bead weaving, beads, beadwork, business of craft, craft, craft shows, creativity, design management, design theory, design thinking, Entrepreneurship, handmade jewelry, jewelry, jewelry design, jewelry making, Learn To Bead, pearl knotting, professional development, wire and metal | Tagged: , , , , | Leave a Comment »

HOW TO GROW YOUR EMAIL LIST: LEAD MAGNETS

Posted by learntobead on July 21, 2024

You want to influence someone to establish a 1 to 1 relationship with you, when that someone is not familiar with you and your work. Think about what might motivate them. That thing is your lead magnet.

These days, a lot of business marketing and branding activities occurs through and on the computer. One core aspect of your business depends on attracting “eyeballs”. You might be expanding your email contact list. You might be trying to accumulate fans and followers. You might be trying to expand readers, customers, members and subscribers.

Towards these ends, one of the primary things you will do is expand your email contacts list. One of the most productive and successful ways of doing this is to offer a lead magnet. A lead (pronounced ‘leed’) magnet is a tangible thing you promise to deliver to your audience if and when they register their email address with you.

Crafting The Lead Magnet

Your lead magnet should be concrete, focused and actionable. The less abstract it is, the better.

It should be easy to consume. You do not want to overload the target customer with information.

It should have a recognizable value. Do not be cheap here; do not feel you are giving away secrets.

It should trigger and reconfirm a great impression of you and your work.

Again, make it a clear thing. It could be things like:

· Checklist of supplies and tools to have on hand in your studio

· An e-book, such as jewelry silhouettes vis-à-vis body and face shapes, or guide to getting started on Instagram

· A tutorial or project instructions

· A downloadable

· A ticket to access something else, such as getting into a private showing of your work

· A voucher, like a discount coupon for a piece of jewelry you have made

· A short how-to video

physical lead magnet will work better than something nonphysical.

Give your benefit a name. The name should confirm that the benefit is a physical thing of value that the customer will get, thus rewarding the customer for sharing their email address with you (or registering on your website).

#’s, capital letters, symbols in messages catch attention.

Be A Generous Giver

You want to influence someone to establish a 1 to 1 relationship with you, when that someone is not familiar with you and your work. Think about what might motivate them. That thing is your lead magnet. Think about the best way to leverage your lead magnet in order to asset your influence.

You establish a sense of reciprocity. Be generous and they will trust you.

Keep their work simple. Ask them to make a micro-commitment — simple to get, little work for them, but a big asset for you.

Build In A Contingency

You can set some kinds of limits to heighten the customer’s motivation to follow through. Create a sense of urgency to comply with your call to action. For example,

· Your ‘benefit’ runs out in 30 days

· If you are the first 10 to sign up, you get a 2nd benefit

Examples of lead magnets:

· Free mini-lesson, ebook or guide on a technique or project or how to get started making jewelry

· Discount coupon for classes, supplies, pieces of jewelry

· Tutorial videos

· Jewelry making supply list, curated favorite jewelry making supplies, and how to use them

· Exclusive access to a webinar

· Printable color wheels

· Exclusive piece of jewelry, like a stretchy bracelet

· Live preview of new pieces you have made (before showing them to the public)

· Jewelry appreciation guide — techniques, materials, history

· Behind the scenes content so that they can see your creative process

· Personalize jewelry recommendations

· Survey their tastes so you can match these to your jewelry pieces which are currently available

· Collector’s guide: how to get started, caring for jewelry, how to determine value

· Jewelry-themed desk top wallpaper; mobile wallpaper: perhaps featuring your work

· Virtual jewelry show ticket — showcase your latest work

· Local Art and craft show calendar, particularly if you will be showing at these

· Various checklists

· Article about how to buy gemstones

· Invite to ZOOM or chat session for a Q&A about jewelry making or problem solving

Delivering Your Lead Magnet

As a jewelry designer, you want to convert exposure into prospects. This means you want to deliver your lead magnets everywhere you think you can get exposure to the types of people you want to stay in touch with you.

You might list it as your E-signature on emails, or on your business cards, in your social media profiles, on your website.

Example: In your Instagram bio: DM me “LIST” to get my upcoming materials checklist when it is ready. Then in response to their DM, return with, “Which email address should I sent it to when ready?”

If you are directly someone to a form for collecting email addresses, instead of heading that form: Join My Email List, focus on the lead magnet. For instance, you might write: Get my free guide to …

If you are creating videos and reels, your last slide my be that call to action: Get my free guide to…

__________________________________

~~~~~~~~~~~~~~~~~

***Be part of a community of jewelry designers who recognize that we have a different way of thinking and doing than other types of crafters or artists.

SUBSCRIBE

Engage with a community. Benefit from its collective power — insights, reactions, feedback, foresight, and directing you to opportunities.

Never miss an update. You won’t have to worry about missing anything. Every new article of interest, and announcements about kits, workshops and webinars, chat group, feedback session, and special promotions, goes directly to your inbox.

Also, check out my website (www.warrenfeldjewelry.com).

Enroll in my jewelry design and business of craft Video Tutorials online. Begin with my ORIENTATION TO BEADS & JEWELRY FINDINGS COURSE.
Take my tutorial on THE JEWELRY DESIGNER’S APPROACH TO COLOR .

Follow my articles on Medium.com.

Check out my books on Amazon.com

Subscribe to my Learn To Bead blog (https://blog.landofodds.com).

Follow my series HOW TO BEAD A ROGUE ELEPHANT.

Visit Land of Odds online (https://www.landofodds.com)for all your jewelry making supplies. Use this coupon code XFOREVER25 to get a 25% discount on your order!

Check out my Jewelry Making and Beadwork Kits.

Add your name to my email list.

_________________________________________________________________

Posted in Art or Craft?, bead stringing, bead weaving, beads, beadwork, business of craft, craft, craft shows, Entrepreneurship, handmade jewelry, jewelry, jewelry collecting, jewelry design, jewelry making, Learn To Bead, professional development, wire and metal | Tagged: , , , , , | Leave a Comment »