The Journey

I was burnt out in my job as Director of a non-profit, health care organization when I met Jayden at a local bar. I was so bored in my job. Bored with the people I worked with. Bored with the tasks. Bored with the goals. I felt so disconnected from the field of health care. I wanted to stop the world and jump off. But into what, I had no idea.

I so much yearned for some creative spark. Some creative excitement. Something that challenged me, was artistic, was fun. And someone to do these things with. And, in 1987, I met Jayden. Jayden epitomizes creativity.

Soon after we met, Jayden moved to Nashville. But she was having difficulty finding a job. There was a recession going on at the time. At one point, I asked her what she could do, and she said that she could make jewelry. I thought we could build a business around that.

And so we did. Land of Odds was born.

Initially the business was oriented around Jayden’s design work. She made all kinds of jewelry from beads to wire to silver fabrication to lampwork. And at first, I had little interest in actually making or designing jewelry. But gradually, very gradually, I began learning the various techniques and the different kinds of materials and components. We took in a lot of repairs. I found it intellectually challenging to figure out why something broke — construction, technique, something about the wearing. I began to formalize some ideas and hypotheses into rules and principles.

Around 1998, Jayden and I wanted to offer jewelry making classes in our shop. But we did not want to repeat and replicate the types of classes already offered at other craft and bead shops in town. We did not want to do the Step-by-Step paint-by-number approach to jewelry making. We wanted to integrate architectural considerations with those of art. While we recognize that all jewelry making has some aspect of craft to it, we wanted to inspire our students to go beyond this. Jewelry beyond craft.

Over the next couple of years, with the help and guidance from many local artisans and craft teachers, we developed an educational curriculum embedded within what is called the Design Perspective. That is, our classes would teach students how to manage both beauty and functionality, and how to make the necessary tradeoffs between these within their finished pieces. Our classes would guide students in developing a literacy and fluency in jewelry design.

Eventually Jayden retired and our business began to revolve around my own designs and my developing understanding of the Design Perspective. After 35+ years in the business, I came away with some strong beliefs about what jewelry designers should be taught and how they should be taught. I’ve encapsulated all this within this text So You Want To Be A Jewelry Designer and its companion book Conquering The Creative Marketplace.

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Thanks for being here. I look forward to sharing more resources, tips,
sources of inspiration and insights with you.

WarrenFeldJewelry.com
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SO YOU WANT TO BE A JEWELRY DESIGNER
Merging Your Voice With Form

So You Want To Be A Jewelry Designer reinterprets how to apply techniques and modify art theories from the Jewelry Designer’s perspective. To go beyond craft, the jewelry designer needs to become literate in this discipline called Jewelry Design. Literacy means understanding how to answer the question: Why do some pieces of jewelry draw your attention, and others do not? How to develop the authentic, creative self, someone who is fluent, flexible and original. How to gain the necessary design skills and be able to apply them, whether the situation is familiar or not.

588pp, many images and diagrams Ebook , Kindle or Print formats

The Jewelry Journey Podcast
“Building Jewelry That Works: Why Jewelry Design Is Like Architecture”
Podcast, Part 1
Podcast, Part 2