
Often Unexpected, Always Exciting:
Your First Jewelry Sale
How many times have you heard a jewelry artist say…
I can’t bear to part with my pieces.
My jewelry is too precious to me.
I only give a few pieces that I make away as gifts to friends and family.
I’ve never sold anything.
Selling would take the fun out of it.
And then, while you are filling your cart in the grocery store, someone offers to buy a piece you are wearing, and the rest is history. A sale! Sold! They paid so much more than it cost you! Right off your wrist! Gotta make another! That was so fast! That was so easy!
My friend Connie used to make things only for friends. She always wore the things she made. At one point, she was repeatedly approached in various stores around town by women who wanted to buy the pieces around her neck.
At first, Connie quoted them, what she thought were outlandish prices. No one hesitated. Connie was awe-struck, but didn’t say No. I don’t know if she secretly wore a sign on her back — JEWELRY FOR SALE — or, somehow stuck out her cheek in such a way, as if asking to be kissed, that people came over to her, but she was getting quite good at attracting buyers. At TJMAX, at TARGET, at MACY’s, at DILLARDS, at SEARS, at KROGERS and PUBLIX. She kept upping her prices each time, and no one had yet to blink!
Jona had made many things before, but had never sold anything. Then…
…FINISH READING ON MY JEWELRY DESIGNERS’ HUB

Thanks for being here. I look forward to sharing more resources, tips,
sources of inspiration and insights with you.

WarrenFeldJewelry.com
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Coaching by Warren Feld
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Conquering The Creative Marketplace

Many people learn beadwork and jewelry-making in order to sell the pieces they make. Based both on the creation and development of my own jewelry design business, as well as teaching countless students over the past 35+ years about business and craft, I want to address what should be some of your key concerns and uncertainties. I want to share with you the kinds of things (specifically, a business mindset and confidence) it takes to start your own jewelry business, run it, anticipate risks and rewards, and lead it to a level of success you feel is right for you. I want to help you plan your road map.
I will explore answers to such questions as: How does someone get started marketing and selling their pieces? What business fundamentals need to be brought to the fore? How do you measure risk and return on investment? How does the creative person develop and maintain a passion for business? To what extent should business decisions affect artistic choices? What similar traits to successful jewelry designers do those in business share? How do you protect your intellectual property?
The major topics covered include,
1. Integrating Business With Design
2. Getting Started
3. Financial Management
4. Product Development, Creating Your Line, and Pricing
5. Marketing, Promotion, Branding
6. Selling
7. Professional Responsibilities and Strategic Planning
8. Professional Responsibilities and Gallery / Boutique Representation
9. Professional Responsibilities and Creating Your Necessary Written Documents






