From Warren and Land of Odds
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April 15, 2025
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Hi everyone,
Some Updates and Things Happening.
(Please share this newsletter)
In this Issue:
1. How to use AI in your jewelry business
2. Some pointers about the design of your website
3. Take Some Time To Celebrate Yourself!
4. Jewelry in the news
5. Simplify your INSTAGRAM feed — some tips
6. FLUENCY IN JEWELRY DESIGN: Fluency and Empowerment
Some articles you may have missed
Featured
1. How to use AI in your jewelry business
Suggestions from Megan Crabtree
Read her full article in INSTORE MAGAZINE here.
Here are nine AI-driven strategies to boost your bottom line.
1. Personalized recommendations. AI analyzes customer behavior, such as purchase history, browsing behavior, and interactions with the brand. It then suggests relevant products, such as a “complete your look” feature at checkout, which increases sales and engagement.
2. Virtual try-ons. Augmented reality, powered by AI, is transforming the jewelry shopping experience. Virtual try-ons allow customers to see how a piece of jewelry would look on them without ever visiting the store, offering more confidence in their purchasing decisions.
3. Inventory management. Predictive analytics can take the guesswork out of inventory management by forecasting demand. This ensures you neither overstock nor run out of high-demand items, which leads to better resource allocation and cost savings.
4. Customer service chatbots. AI chatbots provide instant 24/7 support, freeing staff for in-store interactions. It’s important, however, to have a process in place for a smooth handoff to a human representative to resolve more complex issues.
5. Visual search. Customers can upload an image to find similar jewelry in your inventory, making discovery seamless.
6. Dynamic pricing optimization. AI can optimize your pricing strategy by suggesting pricing adjustments, in real-time, based on competitor rates, demand, and sales trends to maximize profits.
7. Product photography enhancement. AI-powered tools can automatically enhance product images, ensuring consistency and high quality across all visuals. Additionally, 360-degree views of jewelry pieces can be created, allowing customers to examine items from every angle.
8. Appraisal assistance. AI streamlines jewelry appraisals with data-driven valuations, reducing errors and increasing accuracy.
9. PRODUCT DESCRIPTIONS. AI can significantly improve the quality of your product descriptions by translating industry jargon into customer-friendly language. Many shoppers are unfamiliar with terms like “14KWG” and would prefer a description that simply says, “14 karat white gold.” Clear, well-crafted descriptions make it easier for shoppers to purchase with confidence
So how can you get started? Identify your business needs (e.g., design, marketing, customer service, logistics) and explore AI tools already integrated into your existing e-commerce, CRM, or design software. Many platforms offer free trials or demos.
2. Some pointers about the design of your website
With the availability of chatgpt and other ai applications, it has become ever more difficult to do a Search Engine Optimization (SEO) on your website and compete. Every new or upgraded website will have done this making it as difficult as ever to depend on someone doing a search engine search and finding you.
This means that the look and feel of your website will become its biggest asset.
Some things to think about:
- Use your website as a portfolio, rather than a sales tool.
- Keep your website clean and focused on your credibility.
- Don’t worry about accommodating Google’s ranking and rating search criteria
- Rely more on social media, like Instagram, and on email to drive traffic to your site
- Large, high resolution impactful photos on your landing page is ideal
- Use larger fonts, black type on white background works best
- If listing collections on your landing page, also include a short description with each one
- BE SURE: It’s easy to find how to contact you
3. Take Some Time To Celebrate Yourself
When was the last time this year you paused and looked back to celebrate the little wins — or the big ones?
It’s so easy to get caught up on doing, doing, doing… without pause.
At least once a week, sit down in a familiar place, relax, and reflect.
And celebrate yourself!
4. Jewelry In the News
o MUNICH JEWELLERY WEEK TO RELOCATE TO ALASKA IN 2026
In an effort to fight global warming, the biggest global event in art jewelry will be permanently held in Anchorage. There’s a positive side to it: “Big, heavy parkas are a great surface for displaying brooches,” stated Frau Brosche, a press officer from the Internationale Handwerksmesse.
Bespoke abacus yellow gold ring with yellow sapphire, designed and made by Tamara Gomez, photo courtesy of the artist
o SMITHSONIAN TO OPEN MUSEUM OF THE AMERICAN ART JEWELER
The institution will join the Air and Space and Hirshhorn museums on the National Mall in Washington, DC. Yvonne Montoya, AJF’s former executive director, has been appointed its director. “Pforzheim and Espace Solidor won’t get all the glory,” vows Montoya.
Called Scrambled Head with Glimmer of Hope, this Tamara Gomez statement ring is made with diamond, moissanite, 14-karat yellow gold, and sterling silver, photo courtesy of the artist
o NEW EXHIBITION — FOLLOW YOUR NOSE: SEPTUM RINGS OF THE POWERFUL
“With this type of piercing,” said curator Naz Schnozz, “you can wear a retainer that flips up inside the nostrils. That means the public doesn’t know you have a septum ring.” Many are familiar with Madeleine Albright as a diplomat who spoke with her brooches, “but few realize she wore a septum ring in private,” added Schnozz. Besides Albright’s jewelry, the traveling exhibit features pieces worn by Angela Merkel, Emmanuel Macron, and Michelle Obama. Coming soon to a museum near you!
The 18-karat gold Cherrybomb ring with sapphires, diamonds, and tourmalines, designed and crafted by Aishleen Lester, photo courtesy of the artist
o KIM KARDASHIAN APPLIES TO JEWELRY MASTERS PROGRAMS
She’s already done shapewear, fragrance, makeup, investing. In 2011 Kardashian launched a line of costume jewelry that let fans accessorize like her at an affordable price, but it flopped. The reality star attributed this to the baubles being kind of “basic.” Enrolling in a master’s jewelry program “will hone my understanding of jewelry theory,” says the influencer, “and help me create designs that are more critical of the beauty industry. That’s what my fans really want.” Kardashian hopes to start classes this fall and looks forward to dialog with instructors and fellow students.
Hugo Luis Johnson’s white gold and silver violin won Silver at the 2021 Goldsmiths’ Craft and Design Council Awards, photo courtesy of the artist
o ADRIAN BRODY DESIGNS LINE OF CONCRETE ART JEWELRY
“My stylist has had me wearing brooches on the red carpet,” says the actor, “Her choices are pretty conventional high pieces, but they gave me an interest in jewelry as a medium. Then filming The Brutalist made me want to design my own. I asked a local contractor to show me how to make little molds and mix the cement.” Find the pieces in the MOMA gift shop.
5. Simplify your INSTAGRAM feed — some tips
📱 Simplify your Instagram feed to attract more followers.
- Avoid adding text directly on images. Keep your jewelry as the main visual and use captions or separate slides for text.
- If you need to include text or promotional material, make it the last slide rather than the cover image.
- Promotional content, like event details or newsletter sign-ups, works better in Instagram Stories instead of your feed.
A clean, cohesive feed makes your art look more appealing and increases the likelihood of organic followers staying and engaging with your work.
📈 Boost Instagram engagement by showcasing your process.
While personal moments add depth, prioritize close-up shots of your jewelry making process, selecting materials, implementing techniques, choosing colors and other design elements. These are visually engaging & highlight skill.
Instead of vague captions, explain why your jewelry is unique. Share insights about your techniques, inspirations, and creative decisions to draw in your audience.
Start reels with attention-grabbing text like “This transformed my jewelry making” or “Here’s how I create rythm” to keep viewers watching.
Experiment with a series of reels following the same engaging format, such as “How I make jewelry [subject],” to create familiarity and encourage followers to return.
NOTE: Instagram’s algorithm now prioritizes content discovery through the Explore page and recommendations rather than hashtags.
6. FLUENCY IN JEWELRY DESIGN: Fluency and Empowerment
The fluent jewelry designer is able to think like a designer. The jewelry designer is more than a craftsperson and more than an artist. The jewelry designer must learn a specialized language, and specialized way of balancing the needs for appeal with the needs for functionality. The jewelry designer must intimately recognize and understand the roles jewelry plays for individuals as well as the society as a whole. The designer must learn how art, architecture, physical mechanics, engineering, sociology, psychology, context, even party planning, all must come together and get expressed at the point where jewelry meets the boundary of the person, that is, as the jewelry is worn.
And to gain that fluency, the designer must commit to learning a lot of vocabulary, ideas and terms, and how these imply content and meaning through expression. The designer will need to be very aware of personal thoughts and thinking as these get reflected in all the choices made in design. The designer will have to be good at anticipating the understandings and judgements of many different audiences, including the wearer, viewer, seller, buyer, exhibitor, client, collector, teacher and student.
With fluency comes empowerment. The empowered designer has a confidence that whatever needs to be done, …
Continue reading on my JEWELRY DESIGNERS’ HUB.
SOME POSTS YOU MAY HAVE MISSED:
PODCAST: WHY JEWELRY IS LIKE ARCHITECTURE
ARCHIVE: THE UGLY NECKLACE CONTESTUpcoming Classes and
Workshops by Warren Feld
Sat, 4/26, 1–4, PEARL KNOTTING, Hoamsy, Nashville, Fait La Force Brewery,1414 3rd Ave S, Ste 101, Nashville
Register: https://www.hoamsy.com/experiences/detail/z1IFcpOwTimeKRYk1akv
Sat, 6/7, 1–4, WIRE WRAPPED CABOCHON PENDANT, Hoamsy, Nashville, Nashville, Fait La Force Brewery,1414 3rd Ave S, Ste 101, Nashville
Register :https://www.hoamsy.com/experiences/detail/6azTthSZL5h76jCqKjNp
9/15/2025–10/15/2025 Art Jewelry Exhibit at Pryor Gallery, Columbia State Community College
My pieces will be showcased an this exhibit. In the works is a possible Seminar and a beading workshop.
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