Warren Feld Jewelry

The Challenge To Explain Who You Are As A Designer

It is very challenging to explain who you are to people who do not know anything about you. You have several vehicles for conveying this information. These include how you name your business or name your jewelry and jewelry lines. These include your getting started story. Your tag line. Your elevator pitch. Your brochures, business cards and stationery. The types of inventory you carry, and do not carry. The consistent and coherent features of your jewelry designs.

In this book, I go over in detail how to begin to develop the kinds of information and the vehicles for conveying this information to influence how people see you, want to come to you, want to buy your jewelry, want to recommend you to others. Then it comes down to planning, strategy and practice.

TELL YOUR STORY

The story of your jewelry passion and career is a critical component of business success. The story can be real. It can be partially real and partially embellished. It can be a fantasy. However, it is important to have a story. It will always be a foundational element of your business. Jewelry design doesn’t speak for itself. Storytelling helps design stand out. People are attracted to stories and like to follow narratives. Always remember this maxim: Facts Tell, but Stories Sell!

With your story, you begin to establish that personal, emotional connection between your customer, you and your products. When you establish a very personal connection with your customer, you will more likely make the sale. And keep making the sale. Over and over again.

People are not just buying your work. They are buying an experience. The more they know about you, your techniques, and the particulars of the work, the more likely they are to buy something.

You, in effect, are building a brand. The brand is you.

Your story could be real or imagined. Whatever it is, it must be relevant and ring true to what you are selling. AND, it must be to the point and easily repeatable.

Telling her story was something Sarsaparilla Sue did very, very well.

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For more articles about Conquering The Creative Marketplace, click over to our Jewelry Designers’ Hub

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Thanks for being here. I look forward to sharing more resources, tips,
sources of inspiration and insights with you.

WarrenFeldJewelry.com
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Conquering The Creative Marketplace

Many people learn beadwork and jewelry-making in order to sell the pieces they make. Based both on the creation and development of my own jewelry design business, as well as teaching countless students over the past 35+ years about business and craft, I want to address what should be some of your key concerns and uncertainties. I want to share with you the kinds of things (specifically, a business mindset and confidence) it takes to start your own jewelry business, run it, anticipate risks and rewards, and lead it to a level of success you feel is right for you. I want to help you plan your road map.

I will explore answers to such questions as: How does someone get started marketing and selling their pieces? What business fundamentals need to be brought to the fore? How do you measure risk and return on investment? How does the creative person develop and maintain a passion for business? To what extent should business decisions affect artistic choices? What similar traits to successful jewelry designers do those in business share? How do you protect your intellectual property?

The major topics covered include,

1. Integrating Business With Design

2. Getting Started

3. Financial Management

4. Product Development, Creating Your Line, and Pricing

5. Marketing, Promotion, Branding

6. Selling

7. Professional Responsibilities and Strategic Planning

8. Professional Responsibilities and Gallery / Boutique Representation

9. Professional Responsibilities and Creating Your Necessary Written Documents

548pp, many images and diagrams
Kindle or Ebook or Print