Assignment: WRITE UP YOUR GETTING STARTED STORY
Your story might be 1 to 3 paragraphs long. It should be something you can say out loud to someone within 1 – 4 minutes.
Make this write-up part of your promotional materials. Tell your story out loud to friends and relatives. Eventually telling your story will become second-nature.
Your story will have three parts:
1. INTRODUCTION
Establish a context or situation. Explain why it matters. Identify the various problems or difficulties you had to overcome. The context or situation is something you believe your customer can connect with on an experiential and/or emotional level. If possible, your first sentence should contain a hook – something that captures someone’s attention, curiosity, wonderment, or something that captures a strong connection with the listener.
2. BODY
Detail how you came up with various solutions to the problems or difficulties. Mention your style or design preferences, and why you think they are important or advantageous. Pick 1 or 2 problems that you solved. Keep things simple, short, clear.
3. CONCLUSION
Say something about how your success evolved from how you found solutions to the problems you identified. Indicate how your success guides you now and will guide you into the future.
Practice how you tell your story. Make it impressive!
For more articles about Conquering The Creative Marketplace, click over to our Jewelry Designers’ Hub
_______________________________________________________
Thanks for being here. I look forward to sharing more resources, tips,
sources of inspiration and insights with you.
WarrenFeldJewelry.com
Shop.warrenfeldjewelry.com
School.warrenfeldjewelry.com
Coaching by Warren Feld
Add your name to my email list.
Conquering The Creative Marketplace
Many people learn beadwork and jewelry-making in order to sell the pieces they make. Based both on the creation and development of my own jewelry design business, as well as teaching countless students over the past 35+ years about business and craft, I want to address what should be some of your key concerns and uncertainties. I want to share with you the kinds of things (specifically, a business mindset and confidence) it takes to start your own jewelry business, run it, anticipate risks and rewards, and lead it to a level of success you feel is right for you. I want to help you plan your road map.
I will explore answers to such questions as: How does someone get started marketing and selling their pieces? What business fundamentals need to be brought to the fore? How do you measure risk and return on investment? How does the creative person develop and maintain a passion for business? To what extent should business decisions affect artistic choices? What similar traits to successful jewelry designers do those in business share? How do you protect your intellectual property?
The major topics covered include,
1. Integrating Business With Design
2. Getting Started
3. Financial Management
4. Product Development, Creating Your Line, and Pricing
5. Marketing, Promotion, Branding
6. Selling
7. Professional Responsibilities and Strategic Planning
8. Professional Responsibilities and Gallery / Boutique Representation
9. Professional Responsibilities and Creating Your Necessary Written Documents
