NAMING YOUR BUSINESS
Be Smart About Selecting A Business Name
That Works For You
It really is difficult to pick a business name.
Your choice of name can make your business the talk of the town, or doom it to obscurity.
Coming up with that great name for your business takes a little work, some organization, some thinking, some getting opinions from several other people, and some reality-testing.
The material in this chapter will work for all jewelry making businesses, whether you have already gotten started in your business, or are still in the “I’m thinking about starting a business” stage.
I examine the pros and cons of different types of business names. Together, we will be doing some self-marketing analysis. We will rehearse a best strategy for brainstorming and for filtering.
I also review other critical business and marketing tasks which you can do, given the research work you have done generating a business name. These include,
• Registering your business, trademarks, copyrights
• Creating a tag line
• Working on an elevator pitch
• Naming your jewelry and jewelry lines
• Writing short descriptions of your business, as well as a short story to use with your
marketing plans.
The name you pick for your business is so critical, that I am spending a lot of time with you discussing the how’s, whys, pros and cons.
To start,
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For more articles about Conquering The Creative Marketplace, click over to our Jewelry Designers’ Hub
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Thanks for being here. I look forward to sharing more resources, tips,
sources of inspiration and insights with you.
WarrenFeldJewelry.com
Shop.warrenfeldjewelry.com
School.warrenfeldjewelry.com
Coaching by Warren Feld
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Conquering The Creative Marketplace
Many people learn beadwork and jewelry-making in order to sell the pieces they make. Based both on the creation and development of my own jewelry design business, as well as teaching countless students over the past 35+ years about business and craft, I want to address what should be some of your key concerns and uncertainties. I want to share with you the kinds of things (specifically, a business mindset and confidence) it takes to start your own jewelry business, run it, anticipate risks and rewards, and lead it to a level of success you feel is right for you. I want to help you plan your road map.
I will explore answers to such questions as: How does someone get started marketing and selling their pieces? What business fundamentals need to be brought to the fore? How do you measure risk and return on investment? How does the creative person develop and maintain a passion for business? To what extent should business decisions affect artistic choices? What similar traits to successful jewelry designers do those in business share? How do you protect your intellectual property?
The major topics covered include,
1. Integrating Business With Design
2. Getting Started
3. Financial Management
4. Product Development, Creating Your Line, and Pricing
5. Marketing, Promotion, Branding
6. Selling
7. Professional Responsibilities and Strategic Planning
8. Professional Responsibilities and Gallery / Boutique Representation
9. Professional Responsibilities and Creating Your Necessary Written Documents
