CONQUERING THE CREATIVE MARKETPLACE: Naming Your Business: What’s Involved
Posted by learntobead on July 18, 2025
STEP 1. NAMING YOUR BUSINESS: WHAT’S INVOLVED
It’s Really Difficult To Pick A Business Name
Would you ever buy a Swarovski necklace or a bead crocheted rope lariat from a company called “Flan”?
The FLAN CORPORATION sells handcrafted, bead strung and bead woven jewelry.
The name “FLAN” doesn’t suggest anything associated with jewelry or the emotions jewelry should evoke. The name “FLAN” doesn’t connect in any way with people who might be looking to buy some jewelry. The name “FLAN” doesn’t lend itself very well to the kinds of imagery you might use in a logo, or on a business card or on a website. The name doesn’t really make you want to find out more information about the company.
As the people at the FLAN CORPORATION discovered early on in their new, budding jewelry business, as new customers failed to knock down their doors.
IT’S REALLY DIFFICULT TO PICK A BUSINESS NAME.
Your name choice can make your business the talk of the town, or doom it to obscurity. …
… CONTINUE READING THE ARTICLE ON THE JEWELRY DESIGNERS’ HUB
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