REGISTER ONLINE DOMAIN NAME
Check to see if anyone has registered your business name online as a registered domain name. Go to http://www.networksolutions.com/ or www.GoDaddy.com and type in the name you want. If the name you want is taken, you can always vary the domain type, such as “.net” or “.biz” instead of “.com”. You can vary a name by adding punctuation like a hyphen or period or deleting a space between words. You can vary a name by making it plural. You can vary the name by playing with the spelling of certain words — even making up your own creative spelling for some words.
Next, register a business domain name, so that you protect your business name from other people who might use it on-line. In translating your business name to an internet domain name, keep in mind that your email address will include that domain name. You want people to be able to easily and quickly type in your email address into an email. You do not want people to confuse the spelling or any added punctuation.
Pointers:
The business name does not have to match your domain name
The .com extension would be best, even though there are many other choices
If possible, the domain name should be rich in key words.
To find out if your business name has been claimed online, do a simple web search to see if anyone is already using that name.
Next, check whether a domain name (or web address) is available. You can do this using the WHOIS database (http://www.networksolutions.com/whois/index.jsp) of domain names. If it is available, be sure to claim it right away. This guide explains how to register a domain name (http://www.sba.gov/content/starting-online-business).
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Conquering The Creative Marketplace
Many people learn beadwork and jewelry-making in order to sell the pieces they make. Based both on the creation and development of my own jewelry design business, as well as teaching countless students over the past 35+ years about business and craft, I want to address what should be some of your key concerns and uncertainties. I want to share with you the kinds of things (specifically, a business mindset and confidence) it takes to start your own jewelry business, run it, anticipate risks and rewards, and lead it to a level of success you feel is right for you. I want to help you plan your road map.
I will explore answers to such questions as: How does someone get started marketing and selling their pieces? What business fundamentals need to be brought to the fore? How do you measure risk and return on investment? How does the creative person develop and maintain a passion for business? To what extent should business decisions affect artistic choices? What similar traits to successful jewelry designers do those in business share? How do you protect your intellectual property?
The major topics covered include,
1. Integrating Business With Design
2. Getting Started
3. Financial Management
4. Product Development, Creating Your Line, and Pricing
5. Marketing, Promotion, Branding
6. Selling
7. Professional Responsibilities and Strategic Planning
8. Professional Responsibilities and Gallery / Boutique Representation
9. Professional Responsibilities and Creating Your Necessary Written Documents
