Warren Feld Jewelry

Taking Jewelry Making Beyond Craft

Posts Tagged ‘art’

FLUENCY IN JEWELRY DESIGN: How Do You Learn?

Posted by learntobead on June 30, 2025

HOW DO YOU LEARN?

Many people who begin to bead and make jewelry want to rush to the finish line. They want to learn everything at once. They buy beads and parts indiscriminately. They try to use stringing and other materials insufficient to meet their design goals. They fail to anticipate how to finish off the clasp assembly. Their choices of colors often less than appealing. They don’t have the right tools. They purchase every book they can find. They take classes and view video tutorials on anything that interests them or catches their eye, no matter what the skill levels involved. They want to create those perfect, elaborate pieces Now. Not later. Now.

Beading and jewelry making are not things to rush into, however. These are not things to learn haphazardly. Not everything is something you can easily pick up without having someone else show you.

This is a hobby and avocation and even a career which requires you to know a lot of things. You need to know a lot about materials. You need to know a lot about quality issues underlying these materials, and what happens to these materials over time. You need to be mechanical and comfortable using tools to construct things. You need to learn many basic techniques. You need to understand physical mechanics and what happens to all these materials and pieces, when jewelry is worn. You need to be familiar with art theories and design theories and their applications. You must be aware of some architectural basics and physical mechanics which inform you how things keep their shape and how things move, drape and flow. You need to understand people, their psychology, the dynamics of the groups they find themselves in, and their cultural rules which get them through the day.

There is so much to learn, that you can’t learn it all at once. And there is so much to bring to bear, when making a piece of jewelry, that it is difficult to access all this information, if you haven’t learned how everything is interrelated and interdependent.

Where can you learn jewelry making skills?…

It’s important to learn in an organized, developmental way. You want to be always asking how things are interrelated. What depends on what? You want to pose what-if questions so that you can train yourself to anticipate the implications and consequences of making one choice over another. What happens If? What happens When? What enhances? What impedes? What synergizes? What can be leveraged, and toward what objective? You want to reflect on your outcomes.

Towards this end, you learn a core set of integrated and inter-dependent skills. Then learn another set of integrated and inter-dependent skills, perhaps at a slightly higher skill level, and how these link back to the core. Then learn yet another set of skills, again, increasing the skill level, how they link back to the first set, and then link back to the core. And so forth. Only in this way will you begin to know if you are learning the right way, and learning the right things.

There Are Many Ways To Learn

People apply different learning styles, when developing their beading and jewelry-making knowledge, skills and understandings. Each has pros and cons. Different people come to learn with different strategies or combinations of strategies. What is your preferred learning style? These learning styles and strategies include:

(1) Rote Memory

(2) Analogously

(3) Contradictions

(4) Assimilation

(5) Constructing Meanings

Most people learn by Rote Memory. They follow a set of steps, and they end up with something. They memorize all the steps. In this approach, all the choices have been made for them. So they never get a chance to learn the implications of their choices. Why one bead over another? Why one stringing material over another? How would you use the same technique in a different situation? You pick up a lot of techniques, but not necessarily many skills.

Other people learn Analogously. They have experiences with other crafts, such as sewing or knitting or woodworking or other craft, and they draw analogies. Such and Such is similar to Whatnot, so I do Whatnot the same way I do Such and Such. This can work to a point. However, beading and jewelry making can often be much more involved with composition, construction and manipulation, requiring making many more types of choices, than in other crafts. And there are still the issues of understanding the quality of the pieces you use, and what happens to them, both when jewelry is worn, as well as when jewelry is worn over time.

Yet another way people learn is through Contradictions. They see cheap jewelry and expensive jewelry, and analyze the differences. They see jewelry people are happy with, and jewelry people are not happy with, and analyze the differences. They see fashion jewelry looked down upon by artists, and art jewelry looked down upon by fashionistas, and they analyze the differences.

Assimilation is a learning approach that combines Analogous Learning and Learning Through Contradictions. People pursue more than one craft, keeping one foot in one arena, and another foot in the other. They teach themselves by analogy and contradiction. This assumes that multiple media and multiple techniques mix, and mix easily. Often, however, this is not true. Philosophies of design and technique differ. That means, the thinking about how a media and technique assert needs for shape and drape will have a different basis, not necessarily compatible. Usually one medium (or technique) has to predominate for any one project to be successful. So assimilative learning can lead to confusion and poor products, trying to meet the special concerns and structures of each craft simultaneously. It is challenging to mix media and/or techniques. Often the fundamentals of each particular craft need to be learned and understood in and of themselves.

The last approach to learning a craft is called Constructing Meanings. In this approach, you learn groups of things, and how to apply an active or thematic label to that grouping. For example, you might learn about beading threads, such as Nymo, C-Lon and FireLine, applying each one separately to accomplish the same project. In this way you begin to learn to evaluate each one’s strengths and weaknesses, especially in terms of Managing Thread Tension or allowing movement, drape and flow. You might learn about crystal beads, Czech glass beads, and lampwork beads, and then again, concurrently and in comparison, learn the pros and cons of each, in terms of achieving good color blending strategies. You might learn peyote stitch and Ndebele stitch, and how to combine them within the same project.

In reality, you learn a little in each of these different learning styles and strategies. The Constructing Meanings approach, what is often referred to as the Art & Design Perspective, usually is associated with more successful and satisfying learning. This approach provides you with the tools for making sense of a whole lot of information — all the information you need to bring to bear to make a successful piece of jewelry, one that is both aesthetically pleasing and optimally functioning.

The Types of Things You Need To Learn

There is so much to know, and so many types of choices to make. Which clasp? Which stringing material? Which technique? Which beads? Which strategy of construction? What aesthetic you want to achieve? How you want to achieve it? Drape, movement, context, durability.

Types of Beading and Jewelry Making

Lots to know. One mistake most people make is that they learn everything randomly. Some things on their own. Some from books. Some from friends. In no special order. Without any plan.

And because there are so many things that you need to bring to bear, when creating a piece of jewelry, that it is difficult to see how everything links up. How everything is inter-related and mutually dependent. And how to make the best, most strategic and most satisfying series of inter-related choices.

Types of Tasks Jewelry Makers and Beaders Do

And this is the essence of this book — a way to learn all the kinds of things you need to bring to bear, in order to create a wonderful and functional piece of jewelry. When you are just beginning your beading or jewelry making avocation, or have been beading and making jewelry awhile — time spent with the material in these segments will be very useful. You’ll learn the critical skills and ideas. You’ll learn how these inter-relate and are mutually inter-dependent. And you’ll learn how to make better choices — fluent, flexible and original.

In the class curriculum I teach,
students are guided to learn the following objectives:

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For more articles about FLUENCY IN DESIGN, go to the JEWELRY DESIGNERS’ HUB

https://www.patreon.com/collection/613906?view=expanded

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Thanks for being here. I look forward to sharing more resources, tips,
sources of inspiration and insights with you.

WarrenFeldJewelry.com
Shop.warrenfeldjewelry.com
School.warrenfeldjewelry.com
Coaching by Warren Feld

Add your name to my email list.

SO YOU WANT TO BE A JEWELRY DESIGNER
Merging Your Voice With Form

So You Want To Be A Jewelry Designer reinterprets how to apply techniques and modify art theories from the Jewelry Designer’s perspective. To go beyond craft, the jewelry designer needs to become literate in this discipline called Jewelry Design. Literacy means understanding how to answer the question: Why do some pieces of jewelry draw your attention, and others do not? How to develop the authentic, creative self, someone who is fluent, flexible and original. How to gain the necessary design skills and be able to apply them, whether the situation is familiar or not.

588pp, many images and diagrams Ebook , Kindle or Print formats

The Jewelry Journey Podcast
“Building Jewelry That Works: Why Jewelry Design Is Like Architecture”
Podcast, Part 1
Podcast, Part 2

Posted in architecture, art, Art or Craft?, art theory, bead stringing, bead weaving, beads, beadwork, business of craft, color, Contests, craft, craft shows, creativity, cruises, design management, design theory, design thinking, enrichment travel, Entrepreneurship, fashion, handmade jewelry, jewelry, jewelry collecting, jewelry design, jewelry making, Learn To Bead, literacy, pearl knotting, professional development, Resources, Stitch 'n Bitch, Travel Opportunities, wire and metal, Workshops, Classes, Exhibits | Tagged: , , , , | Leave a Comment »

FLUENCY IN JEWELRY DESIGN: Learning Technique: Finishing Off The Piece

Posted by learntobead on June 30, 2025

FINISHING OFF THE PIECE

Finishing Off The Piece. We always need to step back and reflect whether the piece as designed and implemented will be judged as finished and successful by each of the myriad audiences we hope to please. Will their judgments confirm or reject our philosophy of the particular technique(s) we used?

It is the challenge for the designer not to make the piece under-done or over-done. Each and every material and component part should be integral to the piece as a whole. In fact, the sensation of the piece as a whole should be greater than the sensation of any of its individual parts.

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For more articles about FLUENCY IN DESIGN, visit the JEWELRY DESIGNERS’ HUB

https://www.patreon.com/collection/613906?view=expanded

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_______________________________________________________

Thanks for being here. I look forward to sharing more resources, tips,
sources of inspiration and insights with you.

WarrenFeldJewelry.com
Shop.warrenfeldjewelry.com
School.warrenfeldjewelry.com
Coaching by Warren Feld

Add your name to my email list.

SO YOU WANT TO BE A JEWELRY DESIGNER
Merging Your Voice With Form

So You Want To Be A Jewelry Designer reinterprets how to apply techniques and modify art theories from the Jewelry Designer’s perspective. To go beyond craft, the jewelry designer needs to become literate in this discipline called Jewelry Design. Literacy means understanding how to answer the question: Why do some pieces of jewelry draw your attention, and others do not? How to develop the authentic, creative self, someone who is fluent, flexible and original. How to gain the necessary design skills and be able to apply them, whether the situation is familiar or not.

588pp, many images and diagrams Ebook , Kindle or Print formats

The Jewelry Journey Podcast
“Building Jewelry That Works: Why Jewelry Design Is Like Architecture”
Podcast, Part 1
Podcast, Part 2

Posted in architecture, art, Art or Craft?, art theory, bead stringing, bead weaving, beads, beadwork, business of craft, color, Contests, craft, craft shows, creativity, cruises, design management, design theory, design thinking, enrichment travel, Entrepreneurship, fashion, handmade jewelry, jewelry, jewelry collecting, jewelry design, jewelry making, Learn To Bead, literacy, pearl knotting, professional development, Resources, Stitch 'n Bitch, Travel Opportunities, wire and metal, Workshops, Classes, Exhibits | Tagged: , , , , | Leave a Comment »

CONQUERING THE CREATIVE MARKETPLACE: Your Getting Started Story

Posted by learntobead on June 27, 2025

Your Getting Started Story

When did you first realize you wanted to make a business out of your passion for making jewelry?

[While you are thinking about this, now is a good time to get out your pen and paper and jot down some thoughts.]

Everyone has a Getting Started Story.

This is a story you tell over and over again. In it, you express your wonderment and passion. You talk about your excitement, your inspirations, your aspirations, your motivations and how you decided to channel them. You go over the steps you went through to discover what it is that drives you to create. You recall who influenced you, when and why. You remember different pathways and crossroads, where you decided to pursue your interests in one direction or another. You reflect on your expectations before you got started, and how these evolved or changed as you began to make and design jewelry.

Sometimes your story begins by touching some beads. Or running a strand of pearls through your hand. Or the sight of something perfectly worn around the wrist, upon the breast, or up near the neck. Other times, it may begin by taking a class, or deciding to make a special pair of earrings to match a particular outfit. Or thinking you want to make a piece of jewelry you saw someone wearing on TV or in a photospread in some magazine.

Your Getting Started Story is a measure of what you have discovered, and what you need to discover still. It is a foil against which to measure your successes, and some not-so-successful things. It represents your insight and foresight when making both personal development and jewelry design choices.

And, it is very important to be cognizant and aware of how your Getting Started Story follows you throughout your career …

… CONTINUE READING ON THE JEWELRY DESIGNERS’ HUB

Posted in architecture, art, Art or Craft?, art theory, bead stringing, bead weaving, beads, beadwork, business of craft, color, Contests, craft, craft shows, creativity, cruises, design management, design theory, design thinking, enrichment travel, Entrepreneurship, fashion, handmade jewelry, jewelry, jewelry collecting, jewelry design, jewelry making, Learn To Bead, literacy, pearl knotting, professional development, Resources, Stitch 'n Bitch, Travel Opportunities, wire and metal, Workshops, Classes, Exhibits | Tagged: , , , , | Leave a Comment »

CONQUERING THE CREATIVE MARKETPLACE: Explain Who You Are As A Designer

Posted by learntobead on June 20, 2025

The Challenge To Explain Who You Are As A Designer

It is very challenging to explain who you are to people who do not know anything about you. You have several vehicles for conveying this information. These include how you name your business or name your jewelry and jewelry lines. These include your getting started story. Your tag line. Your elevator pitch. Your brochures, business cards and stationery. The types of inventory you carry, and do not carry. The consistent and coherent features of your jewelry designs.

In this book, I go over in detail how to begin to develop the kinds of information and the vehicles for conveying this information to influence how people see you, want to come to you, want to buy your jewelry, want to recommend you to others. Then it comes down to planning, strategy and practice.

TELL YOUR STORY

The story of your jewelry passion and career is a critical component of business success. The story can be real. It can be partially real and partially embellished. It can be a fantasy. However, it is important to have a story. It will always be a foundational element of your business. Jewelry design doesn’t speak for itself. Storytelling helps design stand out. People are attracted to stories and like to follow narratives. Always remember this maxim: Facts Tell, but Stories Sell!

With your story, you begin to establish that personal, emotional connection between your customer, you and your products. When you establish a very personal connection with your customer, you will more likely make the sale. And keep making the sale. Over and over again.

People are not just buying your work. They are buying an experience. The more they know about you, your techniques, and the particulars of the work, the more likely they are to buy something.

You, in effect, are building a brand. The brand is you.

Your story could be real or imagined. Whatever it is, it must be relevant and ring true to what you are selling. AND, it must be to the point and easily repeatable.

Telling her story was something Sarsaparilla Sue did very, very well.

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For more articles about Conquering The Creative Marketplace, click over to our Jewelry Designers’ Hub

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Thanks for being here. I look forward to sharing more resources, tips,
sources of inspiration and insights with you.

WarrenFeldJewelry.com
Shop.warrenfeldjewelry.com
School.warrenfeldjewelry.com
Coaching by Warren Feld

Add your name to my email list.

Conquering The Creative Marketplace

Many people learn beadwork and jewelry-making in order to sell the pieces they make. Based both on the creation and development of my own jewelry design business, as well as teaching countless students over the past 35+ years about business and craft, I want to address what should be some of your key concerns and uncertainties. I want to share with you the kinds of things (specifically, a business mindset and confidence) it takes to start your own jewelry business, run it, anticipate risks and rewards, and lead it to a level of success you feel is right for you. I want to help you plan your road map.

I will explore answers to such questions as: How does someone get started marketing and selling their pieces? What business fundamentals need to be brought to the fore? How do you measure risk and return on investment? How does the creative person develop and maintain a passion for business? To what extent should business decisions affect artistic choices? What similar traits to successful jewelry designers do those in business share? How do you protect your intellectual property?

The major topics covered include,

1. Integrating Business With Design

2. Getting Started

3. Financial Management

4. Product Development, Creating Your Line, and Pricing

5. Marketing, Promotion, Branding

6. Selling

7. Professional Responsibilities and Strategic Planning

8. Professional Responsibilities and Gallery / Boutique Representation

9. Professional Responsibilities and Creating Your Necessary Written Documents

548pp, many images and diagrams
Kindle or Ebook or Print

Posted in architecture, art, Art or Craft?, art theory, bead stringing, bead weaving, beads, beadwork, business of craft, color, Contests, craft, craft shows, creativity, cruises, design management, design theory, design thinking, enrichment travel, Entrepreneurship, fashion, handmade jewelry, jewelry, jewelry collecting, jewelry design, jewelry making, Learn To Bead, literacy, pearl knotting, professional development, Resources, Stitch 'n Bitch, Travel Opportunities, wire and metal, Workshops, Classes, Exhibits | Tagged: , , , , | Leave a Comment »

FLUENCY IN JEWELRY DESIGN: Merging Your Voice With Form

Posted by learntobead on June 16, 2025

Merging Your Voice and Inspiration With Form

Jewelry design is an ongoing process of finding how to merge your artistic voice and inspiration with form. As you become more fluent and comfortable with all the vocabulary and materials and techniques, you take on more and more challenges.

Jewelry design is a conversation. It is a quiet conversation between what you come to feel and understand as inspiration, and what logical options you might bring to bear on translating that inspiration into a design. It is a conversation between you the designer and someone else as the wearer. It might also be a conversation between you the maker with someone else as the viewer, buyer, seller, exhibiter or collector.

The conversation is never done. It is a dialog. It is a back-and-forth process of refining, questioning and translating your feelings, impressions, ideas, influences into a visual grammar, forms and arrangements, and content, intent and meanings. Everything comes into play, and everything matters.

Some of the conversation is inward, and some of the conversation is very interactional. Part of the conversation focuses on generating a lot of possibilities. Another part concentrates on narrowing down those possibilities. During all this iteration, your artistic voice gets closer and closer to merging with that final jewelry form.

As your fluency in jewelry design grows, you find that all this conversation and all divergence and convergence of ideas and feelings and choices, gets reflected and sensed within your jewelry designs. This is how you develop and channel your excitement and passion.

This is how your jewelry begins to resonate.

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For more articles on FLUENCY IN JEWELRY DESIGN, visit the JEWELRY DESIGNERS’ HUB.

https://www.patreon.com/collection/613906?view=expanded

_______________________________________________________

Thanks for being here. I look forward to sharing more resources, tips,
sources of inspiration and insights with you.

WarrenFeldJewelry.com
Shop.warrenfeldjewelry.com
School.warrenfeldjewelry.com
Coaching by Warren Feld

Add your name to my email list.

SO YOU WANT TO BE A JEWELRY DESIGNER
Merging Your Voice With Form

So You Want To Be A Jewelry Designer reinterprets how to apply techniques and modify art theories from the Jewelry Designer’s perspective. To go beyond craft, the jewelry designer needs to become literate in this discipline called Jewelry Design. Literacy means understanding how to answer the question: Why do some pieces of jewelry draw your attention, and others do not? How to develop the authentic, creative self, someone who is fluent, flexible and original. How to gain the necessary design skills and be able to apply them, whether the situation is familiar or not.

588pp, many images and diagrams Ebook , Kindle or Print formats

The Jewelry Journey Podcast
“Building Jewelry That Works: Why Jewelry Design Is Like Architecture”
Podcast, Part 1
Podcast, Part 2

Posted in architecture, art, Art or Craft?, art theory, bead stringing, bead weaving, beads, beadwork, business of craft, color, Contests, craft, craft shows, creativity, cruises, design management, design theory, design thinking, enrichment travel, Entrepreneurship, fashion, handmade jewelry, jewelry, jewelry collecting, jewelry design, jewelry making, Learn To Bead, literacy, pearl knotting, professional development, Resources, Stitch 'n Bitch, Travel Opportunities, wire and metal, Workshops, Classes, Exhibits | Tagged: , , , , | Leave a Comment »

THE JEWELERS’ PALETTE, 6/15/2025

Posted by learntobead on June 14, 2025


From Warren and Land of Odds
Join my community of jewelry designers on my Patreon hub
June 15, 2025
Sign up for a Free or Paid Subscription

[Note: Paid Subscribers on Patreon Hub get 25% Off @Land of Odds]

www.landofodds.com

Hi everyone,

Some Updates and Things Happening.
(Please share this newsletter)

In this Issue:
1. Exhibitions Not Just Seen But Felt
2. Why jewelers are championing ‘ugly’ gems
3. Jewelry Deserves A Place In Art History
4. Call For Submissions: Smithsonian Craft Show, 2026
5. The Artist Who Captured the Contradictions of Femininity
6. Some Tips For Designing Your Website
7. The Mirror Motif In Contemporary Jewelry
8. FEAST -Contemporary Jewelry From the Susan Beech Collection 

Some articles you may have missed
Featured

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1. Exhibitions Not Just Seen but Felt, Beyond the Vitrine.
By matt lambert, Art Jewelry Forum

(Left) Leo wearing a necklace by (right) Sofia Tekela-Smith. Sofia Tekela-Smith, Untitled, 2025, necklace in mother-of-pearl, waxed thread, photo: Jamie Berry

Read the full article here

At the start of my Munich Jewellery Week adventure, I made my way to the Museum Fünf Kontinente (Museum Five Continents) to attend the KOHĀ ceremony led by Aotearoa (New Zealand) adornment practitioners Neke Moa, Sofia Tekela-Smith, and Stevei Houkāmau. The Munich Jewellery Week website described it as a performance and activation.

Fijian Wasekaseka Necklace, in sperm whale teeth, acquired in 1900 from Parisian dealer Emile Heymann, further provenance unknown, collection Fünf Kontinente Museum. (On stage, right) Stevei Houkāmau assists (left) Sofia Tekela-Smith in securing the necklace from the Fünf Kontinente Museum collection. Tekela-Smith is wearing a “Tofua,” a traditional Rotuman pandanus skirt from the island of Rotuma, a Parā /head lei of artificial hibiscus and leaves made of silk, 2024, necklace by Stevei Houkāmau, Korero with Our Ancestors, 2025, in black clay, wax cord, paint, photo courtesy of matt lambert

Koha is a vital concept in te ao Māori (the Māori world). It references the act of offering a gift or contribution as an expression of gratitude. Koha exists in both formal ceremony and everyday life.

The happening was rich and layered with many components. I cannot properly do it justice. In a highly emotive moment, Moa, Tekela-Smith, and Houkāmau showed works they made in response to works in the museum’s collection. In a surprise move by the museum, during the ceremony they were allowed to handle pieces from the historic collection, even permitted to wear one of them.

Read the full article here

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2. Why jewelers are championing ‘ugly’ gems

By Milena Lazazzera, CNN. 5/29/2025

Read the full article here

“Using the scientific precision of terms like “IF Type IIa” — to describe diamonds so pure they show no inclusions under 10x magnification — jewelry purveyors have long placed heavy emphasis on the clarity and cut of a gem. The sharper the facet and flawless the sparkle, the more valuable a stone once appeared.”

“Until now. Once dismissed as “ugly ducklings” — too marked, too dark, or too strange — imperfect gems are now stepping into the spotlight, as high-end jewelers increasingly champion stones with unique inclusions or less-than-perfect clarity.”

“The popularity of unconventional stones signals a broader shift in consumer behavior. More women are now buying jewelry for themselves, often valuing design and emotional resonance over traditional notions of investment — contrasting with male buyers who typically view jewelry as a store of value or a gift, according to several jewelry executives interviewed by CNN. “

Read the full article here

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3. Jewelry Deserves A Place In Art History

Beyond Adornment explores what the depiction of jewelry in art says about adornment, artists, and their subjects, from Charlemagne to Frida Kahlo.

Aida Amoako, 5/28/2025

Read the full article here

Unknown English artist, “Armada Portrait” (1588), oil on oak panel (image courtesy Woburn Abbey, Woburn, Bedfordshire, England)

“In Albrecht Dürer’s idealized, early-16th-century portrait of Charlemagne, the Holy Roman Emperor wears a dazzling crown. The diadem, topped by a cross, was itself very real. But it did not exist until around 962 CE, over a century after Charlemagne’s death. “

Jean-Auguste-Dominique Ingres, “Portrait of Madame Moitessier” (1851), oil on canvas (image courtesy National Gallery of Art, Washington, DC)

“Considered the oldest decorative art, jewelry has such a power to communicate that artists have been willing to bend the truth to exploit its associative capacities — or so argues Beyond Adornment: Jewelry and Identity in Art (2025). Yvonne J. Markowitz, jewelry curator at the Museum of Fine Arts (MFA), Boston, and Susanne Gänsicke, senior conservator of Antiquities at the Getty Museum, explore what the depiction of jewelry in art says about adornment, artists, and their subjects.”

“This practice of eschewing historical accuracy in order to build a compelling narrative is a prevalent theme, and the book’s discussion of Archaeological Revival jewelry — European and American pieces from the 18th and 19th centuries that sought to recreate ancient styles — is particularly fascinating. In Spanish painter Vicente Palmaroli y González’s 1870 portrait of aristocrat Enid, Lady Layard, the sitter wears jewelry made from “numerous ancient cylinder seals and stamp seals” found in excavations at Nineveh, the effect of which Gänsicke describes as a “historical melange.” Her husband was a prominent Assyriologist known for uncovering the Library of Ashurbanipal. Perhaps, Gänsicke suggests, “the set’s purpose was as much to declare her husband’s accomplishments as to adorn the wearer.” “

Read the full article here

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4. Call For Submissions, Smithsonian Craft Show 2026

Read the full prospectus here

Juried Art Services
Edit descriptionjuriedartservices.com

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5. The Artist Who Captured the Contradictions of Femininity

In her too-short career, the painter Christina Ramberg studied the many contortions that being a woman can demand.

By Jane Yong Kim
The Atlantic, 5/30/2025

Read the full article here

Christina Ramberg in her studio (Photograph by Mary Baber)

“Observing a woman get ready to go out is, for many girls, an early glimpse at the ritualistic preparations that femininity can entail. For the artist Christina Ramberg, watching her mother getting dressed for parties — in particular, putting on a corset called a merry widow, which gave her an hourglass figure — revealed the extent to which the female form was a ruse. “I can remember being stunned by how it transformed her body, how it pushed up her breasts and slendered down her waist,” Ramberg later observed. “I used to think that this is what men want women to look like; she’s transforming herself into the kind of body men want. I thought it was fascinating,” she said. “In some ways, I thought it was awful.””

The estate of Christina Ramberg
Probed Cinch, 1971

“These dueling reactions, fascination and repulsion, come up in Ramberg’s paintings, which, especially early in her career, fixated on the artifice of the female body — all the different ways that women construct themselves, with the aid of the mass market. Her striking portraits of women’s body parts feature torsos strapped into corsets, feet shoved into high heels, intricately arranged updos. The images are crisp, flat, and slyly cropped or angled to never show faces. And although they’re sensual, they’re also depersonalized and often off-kilter; sometimes, hair is parted in unnatural directions, or skin is patchy. The dueling presence of unruly and taming forces in these paintings recalls the consumer products that divide women’s bodies into conquerable parts: the sprays that restrain, the undergarments that shape. As the artist Riva Lehrer puts it in one of several essays accompanying a traveling exhibit of Ramberg’s work, currently at the Philadelphia Museum of Art, “Without the face, the body must tell all.””

The estate of Christina Ramberg
Untitled (Hand), 1971; Untitled (Hand), 1971

Read the full article here

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6. Some Tips For Designing Your Webiste

📊 Simplify your website for multiple audiences.

If your art website serves different audiences — like collectors, store owners, individual buyers, and publishers — don’t overwhelm visitors with too many options.

Instead, divide your homepage into clear sections, each labeled for its audience (e.g., “For Collectors,” “For Store Owners,”, “For My Customers”, “For Authors”).

  • Let each section guide visitors to the relevant content and products, so they instantly know where to go.
  • Use simple language and align your navigation menu with those same categories.

A clear structure not only reduces confusion — it helps the right people find what they’re looking for, fast.

💻 Quick tips on designing a clear and engaging artist website:

  • Start with messaging that speaks to your audience’s experience, not just your own story.
  • Break long paragraphs into short, scannable chunks to keep visitors engaged.
  • Simplify your menu by grouping offerings into “artworks” and “services.”
  • Move exhibitions to your About page to keep your navigation clean and current.
  • Aim for a clean, professional layout that feels like a curated gallery space.

🖼️ When building your website, treat it as a portfolio — not an archive.

  • Focus on showcasing only your strongest work that represents who you are today as a creator, especially if you’re multidisciplinary.
  • Resist the urge to include everything you’ve ever made; too much content can overwhelm visitors and dilute your message.
  • Highlight only key exhibitions that add credibility, and keep the layout clean and intentional to avoid a “garage sale” feel.

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7. Perceptual Surfaces in Flux: Mirrors, Embodied Vision and Optical Fields in Contemporary Jewellery

By Sotiria Vasileiou 
Klimt02, 6/3/2025
Read the full article here

From 1479 BC, Met Museum

Herman Hermsen, Be aware! Watch your back!, Pendant necklace, 2023, glass blind spot mirrors, computer hard disk, metal mirror, chain.
Image Credit: Courtesy of the Artist ©.

iro Kamata, WG SpiegelNecklace, 2021, camera lens, rose-gold coating, PVD coating, 18K palladium white gold.
Image Credit: Courtesy of the Artist ©.

Read the full article here

__________________________________________


8. FEAST — Contemporary Jewelry From the Susan Beech Collection

Feast: Contemporary Jewelry from the Susan Beech Collection

Tour the home of American collector Susan Beech. Since 1991, she has been transforming her house into an extraordinary environment in which the themes of her extensive jewelry collection interact with craft and fine art, all against a backdrop of Art Deco glamour. Beauty is entwined with darker forces of death and decay, and glimpses of pleasure are complicated by a nod to the surreal and uncanny. The result is a wholly original and fascinating stage for a major collection of contemporary jewelry thoughtfully assembled over four decades.

Purchase your copy in AJF’s bookstore.


__________________________________________

UPCOMING WORKSHOPS by Warren Feld

Sat, 6/21, 1–4, PEARL KNOTTING, Hoamsy, Nashville, LC Goat, Germantown, 1220 2nd Ave N

Register: www.hoamsy.com

Sat, 7/19, 9am-Noon, INTRODUCTION TO WIRE WEAVING and MAYAN PENDANT

Middle Tenn Gem & Mineral Society, Donelson Fifty Forward
Registration begins June 21http://www.mtgms.org/schools.htm
Sat, 7/19, 1–4pm, WIRE WORKING INTRODUCTION and MIX N MATCH BRACELET

Middle Tenn Gem & Mineral Society, Donelson Fifty Forward
Registration begins June 21http://www.mtgms.org/schools.htm
Sat, 7/26, 1–4pm, WIRE WOVEN MAYAN PENDANT, Hoamsy, Nashville, LC Goat, Germantown, 1220 2nd Ave N

Register: www.hoamsy.com

Sat, 8/16, 9am-Noon, WIRE WRAPPED CABOCHON PENDANT

Middle Tenn Gem & Mineral Society, Donelson Fifty Forward
Registration begins June 21http://www.mtgms.org/schools.htm
Sat, 8/16, 1–4pm, WIRE WEAVE 2 and SUN PENDANT

Middle Tenn Gem & Mineral Society, Donelson Fifty Forward
Registration begins June 21http://www.mtgms.org/schools.htm 
Sat, 8/23, 1–4pm, WIRE WRAP MIX N MATCH BRACELET, Hoamsy, Nashville, LC Goat, Germantown, 1220 2nd Ave N

Register: www.hoamsy.com

Sat, 9/20, 9am-Noon, LEARN BEAD WEAVING: RIGHT ANGLE WEAVE and CURVY RAW BRACELET

Middle Tenn Gem & Mineral Society, Donelson Fifty Forward
Registration begins June 21http://www.mtgms.org/schools.htm
Sat, 9/20, 1–4pm, INTRO TO EVEN COUNT, FLAT PEYOTE and JUNGLE FLOWER BRACELET

Middle Tenn Gem & Mineral Society, Donelson Fifty Forward
Registration begins June 21http://www.mtgms.org/schools.htm


9/15/2025–10/15/2025 Art Jewelry Exhibit at Pryor Gallery, Columbia State Community College

My pieces will be showcased an this exhibit. In the works is a possible Seminar and a beading workshop.

__________________________________________

__________________________________________

SOME POSTS YOU MAY HAVE MISSED:

CONQUERING THE CREATIVE MARKETPLACE: Audit Memorandum To Yourself

Where can I source ethically and sustainably produced gemstones and metals?

SIGNATURE READY? You Judge!

FLUENCY IN JEWELRY DESIGN: Surviving As A Jewelry Designer

CONQUERING THE CREATIVE MARKETPLACE: Do These Thing FIRST

__________________________________________

Feature your jewelry Here next week

In This Newsletter, as well as, on our Jewelry Designer’s Hub!

Email a post (text and/or image) to warren@warrenfeldjewelry.com.

Promote your current projects, promotional copy, News & Views, videos, reels, tutorials, instructions, social media posts online in this newsletter and on our jewelry designers’ Patreon hub.

No deadlines! Opportunity available all the time. No fees. 

But don’t wait to take advantage of this opportunity.


This copyrighted material is published here with permission of the author(s) as noted, or with Land of Odds or Warren Feld Jewelry. All rights reserved.

__________________________________________

Repairs Stumping You?
Let Me Take A Look

I take in a lot of jewelry repairs. People either bring them to me in Columbia, TN, or, I pick them up and deliver them back in Nashville. I am in Nashville at least once a week. It’s been convenient for most people to meet me at Green Hills Mall. But if not, I can come to your workplace or your home. This is perfectly fine for me. My turnaround time typically is 3–4 weeks.

I do most repairs, but I do not do any soldering. I also do not repair watches. These are the kinds of repairs I do:

o Beaded jewelry
o Pearl knotting, hand knotting
o Size/Length adjustment
o Re-stringing
o Wire work/weave/wrap
o Micro macrame
o Broken clasp replacfement
o Earring repair
o Replace lost rhinestones or gemstones
o Stone setting
o Stretchy bracelet
o Metal working which does not involve soldering
o Bead woven jewelry and purses
o Beaded clothing
o Custom jewelry design

View my How-To-Repair-Jewelry videos on our Jewelry Designers’ Hub.
My most recent how-to: Converting 3-Strand Stretchy Bracelet to Cable Wire W/ Clasp

WARREN FELD JEWELRY (www.warrenfeldjewelry.com)
Custom Design, Workshops, Video Tutorials, Webinars, Coaching, Kits, Group Activities, Repairs
~~~~~~~~~~~~~~~~~~~~~~~
Join our community of jewelry designers
on my Patreon hub
Be part of a community of jewelry designers who recognize that we have a different way of thinking and doing than other types of crafters or artists.
One free downloadable Mini-Lesson of your choice for all new members!
~~~~~~~~~~~~~~~~~~~~~~~

Follow me on social media: facebook, instagram

shop.warrenfeldjewelry.com
Where you can buy:
Seed Beads and Delicas, Kits, Books, Finished Jewelry

school.warrenfeldjewelry.com
Take advantage of our video tutorials, mini-lessons, projects and our coaching services:

Read articles about jewelry design and about the business of craft:
Articles on Medium.com 

Books (in kindle, ebook or print formats) by Warren Feld, purchase from Amazon.com or BarnesAndNoble.com:

Kits by Warren Feld

Ask about my COACHING services

Arrange a GROUP ACTIVITY

Add your email address to my Warren Feld Jewelry emailing list here.

Thanks for being here. I look forward to sharing more resources, tips,
sources of inspiration and insights with you.

Join A Community Of Jewelry Designers 
On My Patreon Hub

Posted in architecture, art, Art or Craft?, art theory, bead stringing, bead weaving, beads, beadwork, business of craft, color, Contests, craft, craft shows, creativity, cruises, design management, design theory, design thinking, enrichment travel, Entrepreneurship, fashion, handmade jewelry, jewelry, jewelry collecting, jewelry design, jewelry making, Learn To Bead, literacy, pearl knotting, professional development, Resources, Stitch 'n Bitch, Travel Opportunities, wire and metal, Workshops, Classes, Exhibits | Tagged: , , , | Leave a Comment »

FLUENCY IN JEWELRY DESIGN: Channeling Your Excitement

Posted by learntobead on May 12, 2025

Abstract:

Why do you want to become (or are already on the way to becoming) a jewelry designer? What drives you? How do you channel your excitement? Is it something to do with what type of person you are? How you view the world? How you want to fill your time? It turns out there are many types of people who become jewelry designers. Although they may have different aspirations and ambitions underlying their excitement about jewelry design, they find common ground and a common way of thinking about making and designing jewelry. But because jewelry design has not yet become a full-fledged, recognizable discipline all its own, it sometimes becomes difficult to get clarity on how to channel your excitement into an avocation or career. Your support group is often made up of a polyglot of crafters and artists, some who do not fully understand jewelry making and design. Advice can be diffuse. Clients have difficulty evaluating the value of your work, frequently expressing misunderstandings about what is good. This can lead to self-doubt, which better designers learn to manage and overcome.

GETTING STARTED:
CHANNELING YOUR EXCITEMENT
What drives you to pursue your passion for jewelry?

“Why Are You A Jewelry Artist?”
As if you had a choice…

It often is difficult for others to understand why you consider yourself a jewelry designer. How did this come to be? How did you get started? Were you always artistic? Is your family crafty? How did you learn these things? Why jewelry? Why do you get so excited about all this? Do you want to make a living out of it? Can you really sell things?

They don’t really feel these things like you do. They don’t feel this pulsing heart, this urge to create, and this passion to make jewelry. When you get started making jewelry, it’s hard to stop. It becomes ingrained in you. What may have begun as a hobby evolves into something you cannot live without. Applying your creative self becomes habit, almost addicting, often relaxing and self-affirming … and painful to do without.

As a jewelry artist, you have a purpose in life. It is something you do because you must do it. It is what helps you function in life. You make new amazing pieces, share these, and make some more new amazing pieces. You have those little conversations with yourself about the various choices you are making, when designing a piece of jewelry, and this can be therapeutic, informative, reaffirming. And, you are ever in search of developing those insightful, smart strategies for merging voice with form, aesthetics with function, your intent with the desires of others. …

… CONTINUE READING ON THE JEWELRY DESIGNERS’ HUB

Posted in architecture, art, Art or Craft?, art theory, bead stringing, bead weaving, beads, beadwork, business of craft, color, Contests, craft, craft shows, creativity, cruises, design management, design theory, design thinking, enrichment travel, Entrepreneurship, fashion, handmade jewelry, jewelry, jewelry collecting, jewelry design, jewelry making, Learn To Bead, literacy, pearl knotting, professional development, Resources, Stitch 'n Bitch, Travel Opportunities, wire and metal, Workshops, Classes, Exhibits | Tagged: , , , , | Leave a Comment »

The Jewelers’ Palette, 5/1/2025

Posted by learntobead on April 27, 2025

From Warren and
Land of Odds
Join my community of jewelry designers on my Patreon hub
MAY 1, 2025
Sign up for a Free or Paid Subscription[Note: Paid Subscribers on Patreon Hub get 25% Off @Land of Odds]www.landofodds.comHi everyone,
Some Updates and Things Happening.
(Please share this newsletter)

Some Updates and Things Happening.
(Please share this newsletter)

In this Issue:
1. Jewels of the Garden
2. HANDWORK: Celebrating American Craft 2026
3. Pearl Knotting…Warren’s Way, 2nd Edition Released
4. 64 Open Courses You Can Apply For
5. Your Artist Statement
6. Call for Entries: Workhouse Arts Center CLAY INTERNATIONAL
7. The Jewelry of Lesley Aine McKeown

Some articles you may have missed
Featured
  1. Jewels of the Garden
Read the full article in Ornament Magazine



Insects and fruits in adornment.   What would jewelry be without them?




  2.  HANDWORK: Celebrating American Craft 2026



To join the celebration, please contact Jen Ruppmann (handwork@craftamerica.org) .
Visit www.handwork2026.org for a full listing of participating organizations.
  3.  Pearl Knotting…Warren’s Way, 2nd Edition Released

 184pp, many images and diagrams EbookKindle or PrintClassic Elegance! Timeless! Architectural Perfection!
Learn a simple Pearl Knotting technique anyone can do. 
No special tools. Beautiful. Durable. Wearable.
In this very detailed book, with thorough instructions and pictures, you are taught a non-traditional Pearl Knotting technique which is very easy for anyone to learn and do. Does not use special tools. Presents a simple way to tie knots and position the knots to securely abut the bead. Anticipates both appeal and functionality. Shows clearly how to attach your clasp and finish off your cords.Most traditional techniques are very frustrating. These can get overly complicated and awkward. They rely on tools for making and positioning the knots. When attempting to follow traditional techniques, people often find they cannot tie the knots, make good knots, get the knots close enough to the beads, nor centered between them. How to attach the piece to the clasp gets simplified or glossed over.Pearl Knotting…Warren’s Way teaches you how to:· Hand-knot without tools· Select stringing materials· Begin and finish pieces by (1) attaching directly to the clasp, (2) using French wire bullion, (3), using clam shell bead tips, or, (4) making a continuous piece without a clasp· Add cord· Buy pearls, care for them, string and restring them, store themPearl Knotting doesn’t need to be this hard. By the end of Pearl Knotting…Warren’s Way, you will have mastered hand-knotting pearls. RE: Second EditionThis second edition takes into account a fuller utilization of technical options for the E-book version. Additional information, clarifications and summaries of ideas are added throughout. Instructions for Variation #3: Using Clam Shell Bead Tips is simplified a little bit.184pp, many images and diagrams EbookKindle or Print

  4. 64 Open Courses You Can Apply ForWhen jewelry making is your passion…

Read the list here.


  5.  Your Artist Statement
📝 Your Artist Statement isn’t about you—it’s about the work.

Curators are looking for clarity, context, and commitment.

A strong artist statement clearly explains what your work is about, what drives it, and why it matters—without over-intellectualizing.

Avoid vague phrases like “exploring the liminal space…” unless you can explain exactly what that means.

Your bio, on the other hand, is your professional snapshot. Lead with location, education, exhibitions, and press—keep it factual and recent.


  6.   Call for entries, Workhouse Arts Center CLAY INTERNATIONAL


 READ THE PROSPECTUS HERE
  7.  The Jewelry of Lesley Aine McKeownVisit her website
“Creating is a process constantly in motion, one that keeps the maker searching for balance. I hope to create work that provokes thought. Bordering between sculpture and jewelry each is thoughtful in design and construction representing a meaning deeper than aesthetics.”“I am fascinated with juxtaposition and fluidity of materials. My work is about exploring the aspects of ephemeral impressions and the urbanity of metal. I use precious metals, stones and alternative materials to explore these expressions.”Using low-tech traditional metal smithing techniques and tools, each piece is created in Lesley’s studio in the tradition of the American Studio Art Jewelry movement of the 1940’s through the 60’s, which dictates that the work is created entirely in the artist’s studio. Her work is hand fabricated using recycled metals and ethically, sustainably-mined gemstones.



Visit her website      UPCOMING WORKSHOPS by Warren FeldSat, 6/7, 1-4, WIRE WRAPPED CABOCHON PENDANT, Hoamsy, Nashville, Nashville, Fait La Force Brewery,1414 3rd Ave S, Ste 101, Nashville
Register :https://www.hoamsy.com/experiences/detail/6azTthSZL5h76jCqKjNp

9/15/2025 – 10/15/2025   Art Jewelry Exhibit at Pryor Gallery, Columbia State Community College
My pieces will be showcased an this exhibit.   In the works is a possible Seminar and a beading workshop.SOME POSTS YOU MAY HAVE MISSED:CONQUERING THE CREATIVE MARKETPLACE SERIES:
At The Beginning
Threading The Business Neede
Strategic Management
Let Business Concerns Influence Your Artistic Choices
Your First Jewelry Sale

 Feature your jewelryHere next weekIn This Newsletter,
as well as,
on our Jewelry Designer’s Hub!


Email a post (text and/or image) to warren@warrenfeldjewelry.com.

Promote your current projects, promotional copy, News & Views, videos, reels, tutorials, instructions, social media posts online in this newsletter and on our jewelry designers’ Patreon hub.

No deadlines!   Opportunity available all the time.    No fees.   

But don’t wait to take advantage of this opportunity.

  This copyrighted material is published here with permission of the author(s) as noted, or with Land of Odds or Warren Feld Jewelry.    All rights reserved.Repairs Stumping You?
Let Me Take A Look

I take in a lot of jewelry repairs.    People either bring them to me in Columbia, TN, or, I pick them up and deliver them back in Nashville.   I am in Nashville at least once a week.    It’s been convenient for most people to meet me at Green Hills Mall.    But if not, I can come to your workplace or your home.   This is perfectly fine for me.   My turnaround time typically is 3-4 weeks.

I do most repairs, but I do not do any soldering.    I also do not repair watches.    These are the kinds of repairs I do:

o Beaded jewelry
o Pearl knotting, hand knotting
o Size/Length adjustment
o Re-stringing
o Wire work/weave/wrap
o Micro macrame
o Broken clasp replacfement
o Earring repair
o Replace lost rhinestones or gemstones
o Stone setting
o Stretchy bracelet
o Metal working which does not involve soldering
o Bead woven jewelry and purses
o Beaded clothing
o Custom jewelry design


View my How-To-Repair-Jewelry videos on our Jewelry Designers’ Hub.
My most recent how-to:   Converting 3-Strand Stretchy Bracelet to Cable Wire W/ Clasp

WARREN FELD JEWELRY (www.warrenfeldjewelry.com)
Custom Design, Workshops, Video Tutorials, Webinars, Coaching, Kits, Group Activities, Repairs
~~~~~~~~~~~~~~~~~~~~~~~
Join our community of jewelry designers
on my
 Patreon hub

Be part of a community of jewelry designers who recognize that we have a different way of thinking and doing than other types of crafters or artists.
One free downloadable Mini-Lesson of your choice for all new members!
~~~~~~~~~~~~~~~~~~~~~~~

Follow me on social media:  facebookinstagramshop.warrenfeldjewelry.com
Where you can buy:
Seed Beads and Delicas, Kits, Books, Finished Jewelry

school.warrenfeldjewelry.com
Take advantage of our video tutorials, mini-lessons, projects and our coaching services:

Read articles about jewelry design and about the business of craft:
Articles on Medium.com 

Books (in kindle, ebook or print formats) by Warren Feld, purchase from Amazon.com or BarnesAndNoble.com:

Kits by Warren Feld

Ask about my COACHING services

Arrange a GROUP ACTIVITY

Add your email address to my Warren Feld Jewelry emailing list here.


 Thanks for being here.   I look forward to sharing more resources, tips,
sources of inspiration and insights with you.Join A Community Of Jewelry Designers 
On MyPatreon Hub

Posted in architecture, Art or Craft?, art theory, bead stringing, bead weaving, beads, beadwork, business of craft, color, Contests, craft, craft shows, creativity, cruises, design management, design theory, design thinking, enrichment travel, Entrepreneurship, handmade jewelry, jewelry, jewelry collecting, jewelry design, jewelry making, Learn To Bead, literacy, pearl knotting, professional development, Resources, Stitch 'n Bitch, Travel Opportunities, wire and metal, Workshops, Classes, Exhibits | Tagged: , , , , | Leave a Comment »

FLUENCY IN JEWELRY DESIGN: Q3 How Do You Chose Materials and Techniques?

Posted by learntobead on April 22, 2025

QUESTION 3: What kinds of MATERIALS work well together, and which ones do not? This applies to TECHNIQUES as well. What kinds of TECHNIQUES (or combinations of techniques) work well when, and which ones do not?

A successful jewelry design has a character of its own as well as some kind of evocative essence. Let’s call this a tone. The choice of materials, including beads, clasps, and stringing materials, and the choice of techniques, including stringing, weaving, wire working, glassworks, metalworks, clayworks, cements that tone into place. Techniques link the designer’s intent with the client’s expectations. The successful designer has a depth of knowledge about materials, their attributes, their strengths, their weaknesses, and is able to leverage the good and minimize the bad within any design. The same can be said of techniques.

The choice of materials and the choice of techniques set the tone and chances of success for your piece. Materials and techniques establish the character and personality of your designs. They contribute to understandings whether the piece is finished and successful.

However, there are no perfect materials (or techniques) for every jewelry project. Selecting materials (or techniques) is about making smart, strategic choices. This means relating your choices to your design and marketing goals. It also frequently means having to make tradeoffs and judgment calls between aesthetics and functionality. Last, materials (or techniques) may have different relationships with the designer, wearer or viewer depending on how they are intended to be used, and the situational or cultural contexts….

…CONTINUE READING THIS ARTICLE ON MY JEWELRY DESIGNERS’ HUB

Thanks for being here. I look forward to sharing more resources, tips,
sources of inspiration and insights with you.

Posted in architecture, Art or Craft?, art theory, bead stringing, bead weaving, beads, beadwork, business of craft, color, Contests, craft, craft shows, creativity, cruises, design management, design theory, design thinking, enrichment travel, Entrepreneurship, handmade jewelry, jewelry, jewelry collecting, jewelry design, jewelry making, Learn To Bead, literacy, pearl knotting, professional development, Resources, Stitch 'n Bitch, Travel Opportunities, wire and metal, Workshops, Classes, Exhibits | Tagged: , , , , | Leave a Comment »

CONQUERING THE CREATIVE MARKETPLACE: A Multi-Venue Approach

Posted by learntobead on April 18, 2025

A Multi-Venue Approach
Towards The Creative Marketplace

Successful jewelry designers are able to get the visibility and legitimacy they want and deserve. They know what to expect when exposing their work publicly within the creative marketplace.

They are good at communicating their ideas and their value, when approaching art and craft show vendors, stores and boutiques, galleries, and buyers and collectors, or applying for art grants or doing demonstrations. They are able to get articles written about them in blogs, newspapers, magazines and jewelry editorials. And, very importantly, they use a multi-venue approach (diversification) when introducing their jewelry into the marketplace. At a minimum, this multi-venue approach will include both an on-line strategy and a bricks-and-mortar strategy.

CONTINUE READING ON MY JEWELRY DESIGNERS’ HUB

Conquering The Creative Marketplace

Many people learn beadwork and jewelry-making in order to sell the pieces they make. Based both on the creation and development of my own jewelry design business, as well as teaching countless students over the past 35+ years about business and craft, I want to address what should be some of your key concerns and uncertainties. I want to share with you the kinds of things (specifically, a business mindset and confidence) it takes to start your own jewelry business, run it, anticipate risks and rewards, and lead it to a level of success you feel is right for you. I want to help you plan your road map.

I will explore answers to such questions as: How does someone get started marketing and selling their pieces? What business fundamentals need to be brought to the fore? How do you measure risk and return on investment? How does the creative person develop and maintain a passion for business? To what extent should business decisions affect artistic choices? What similar traits to successful jewelry designers do those in business share? How do you protect your intellectual property?

The major topics covered include,

1. Integrating Business With Design

2. Getting Started

3. Financial Management

4. Product Development, Creating Your Line, and Pricing

5. Marketing, Promotion, Branding

6. Selling

7. Professional Responsibilities and Strategic Planning

8. Professional Responsibilities and Gallery / Boutique Representation

9. Professional Responsibilities and Creating Your Necessary Written Documents

548pp, many images and diagrams
Kindle or Ebook or Print

Posted in architecture, Art or Craft?, art theory, bead stringing, bead weaving, beads, beadwork, business of craft, color, Contests, craft, craft shows, creativity, cruises, design management, design theory, design thinking, enrichment travel, Entrepreneurship, handmade jewelry, jewelry, jewelry collecting, jewelry design, jewelry making, Learn To Bead, literacy, pearl knotting, professional development, Resources, Stitch 'n Bitch, Travel Opportunities, wire and metal, Workshops, Classes, Exhibits | Tagged: , , , , | Leave a Comment »

THE JEWELERS’ PALLETTE, 4/25/2025

Posted by learntobead on April 11, 2025


From Warren and Land of Odds
Join my community of jewelry designers on my Patreon hub
April 15, 2025
Sign up for a Free or Paid Subscription

[Note: Paid Subscribers on Patreon Hub get 25% Off @Land of Odds]

www.landofodds.com

Hi everyone,

Some Updates and Things Happening.
(Please share this newsletter)

In this Issue:
1. How to use AI in your jewelry business
2. Some pointers about the design of your website
3. Take Some Time To Celebrate Yourself!
4. Jewelry in the news
5. Simplify your INSTAGRAM feed — some tips
6. FLUENCY IN JEWELRY DESIGN: Fluency and Empowerment
 
Some articles you may have missed
Featured


1. How to use AI in your jewelry business

Suggestions from Megan Crabtree
Read her full article in INSTORE MAGAZINE here.

Here are nine AI-driven strategies to boost your bottom line.

1. Personalized recommendations. AI analyzes customer behavior, such as purchase history, browsing behavior, and interactions with the brand. It then suggests relevant products, such as a “complete your look” feature at checkout, which increases sales and engagement.

2. Virtual try-ons. Augmented reality, powered by AI, is transforming the jewelry shopping experience. Virtual try-ons allow customers to see how a piece of jewelry would look on them without ever visiting the store, offering more confidence in their purchasing decisions.

3. Inventory management. Predictive analytics can take the guesswork out of inventory management by forecasting demand. This ensures you neither overstock nor run out of high-demand items, which leads to better resource allocation and cost savings.

4. Customer service chatbots. AI chatbots provide instant 24/7 support, freeing staff for in-store interactions. It’s important, however, to have a process in place for a smooth handoff to a human representative to resolve more complex issues.

5. Visual search. Customers can upload an image to find similar jewelry in your inventory, making discovery seamless.

6. Dynamic pricing optimization. AI can optimize your pricing strategy by suggesting pricing adjustments, in real-time, based on competitor rates, demand, and sales trends to maximize profits.

7. Product photography enhancement. AI-powered tools can automatically enhance product images, ensuring consistency and high quality across all visuals. Additionally, 360-degree views of jewelry pieces can be created, allowing customers to examine items from every angle.

8. Appraisal assistance. AI streamlines jewelry appraisals with data-driven valuations, reducing errors and increasing accuracy.

9. PRODUCT DESCRIPTIONS. AI can significantly improve the quality of your product descriptions by translating industry jargon into customer-friendly language. Many shoppers are unfamiliar with terms like “14KWG” and would prefer a description that simply says, “14 karat white gold.” Clear, well-crafted descriptions make it easier for shoppers to purchase with confidence

So how can you get started? Identify your business needs (e.g., design, marketing, customer service, logistics) and explore AI tools already integrated into your existing e-commerce, CRM, or design software. Many platforms offer free trials or demos.


2. Some pointers about the design of your website

With the availability of chatgpt and other ai applications, it has become ever more difficult to do a Search Engine Optimization (SEO) on your website and compete. Every new or upgraded website will have done this making it as difficult as ever to depend on someone doing a search engine search and finding you. 

This means that the look and feel of your website will become its biggest asset.

Some things to think about:

  • Use your website as a portfolio, rather than a sales tool.
  • Keep your website clean and focused on your credibility.
  • Don’t worry about accommodating Google’s ranking and rating search criteria
  • Rely more on social media, like Instagram, and on email to drive traffic to your site
  • Large, high resolution impactful photos on your landing page is ideal
  • Use larger fonts, black type on white background works best
  • If listing collections on your landing page, also include a short description with each one
  • BE SURE: It’s easy to find how to contact you

3. Take Some Time To Celebrate Yourself

When was the last time this year you paused and looked back to celebrate the little wins — or the big ones?

It’s so easy to get caught up on doing, doing, doing… without pause.

At least once a week, sit down in a familiar place, relax, and reflect. 

And celebrate yourself!


4. Jewelry In the News

o MUNICH JEWELLERY WEEK TO RELOCATE TO ALASKA IN 2026
In an effort to fight global warming, the biggest global event in art jewelry will be permanently held in Anchorage. There’s a positive side to it: “Big, heavy parkas are a great surface for displaying brooches,” stated Frau Brosche, a press officer from the Internationale Handwerksmesse.

Bespoke abacus yellow gold ring with yellow sapphire, designed and made by Tamara Gomez, photo courtesy of the artist

o SMITHSONIAN TO OPEN MUSEUM OF THE AMERICAN ART JEWELER
The institution will join the Air and Space and Hirshhorn museums on the National Mall in Washington, DC. Yvonne Montoya, AJF’s former executive director, has been appointed its director. “Pforzheim and Espace Solidor won’t get all the glory,” vows Montoya.

Called Scrambled Head with Glimmer of Hope, this Tamara Gomez statement ring is made with diamond, moissanite, 14-karat yellow gold, and sterling silver, photo courtesy of the artist

o NEW EXHIBITION — FOLLOW YOUR NOSE: SEPTUM RINGS OF THE POWERFUL
“With this type of piercing,” said curator Naz Schnozz, “you can wear a retainer that flips up inside the nostrils. That means the public doesn’t know you have a septum ring.” Many are familiar with Madeleine Albright as a diplomat who spoke with her brooches, “but few realize she wore a septum ring in private,” added Schnozz. Besides Albright’s jewelry, the traveling exhibit features pieces worn by Angela Merkel, Emmanuel Macron, and Michelle Obama. Coming soon to a museum near you!

The 18-karat gold Cherrybomb ring with sapphires, diamonds, and tourmalines, designed and crafted by Aishleen Lester, photo courtesy of the artist

o KIM KARDASHIAN APPLIES TO JEWELRY MASTERS PROGRAMS
She’s already done shapewear, fragrance, makeup, investing. In 2011 Kardashian launched a line of costume jewelry that let fans accessorize like her at an affordable price, but it flopped. The reality star attributed this to the baubles being kind of “basic.” Enrolling in a master’s jewelry program “will hone my understanding of jewelry theory,” says the influencer, “and help me create designs that are more critical of the beauty industry. That’s what my fans really want.” Kardashian hopes to start classes this fall and looks forward to dialog with instructors and fellow students.

Hugo Luis Johnson’s white gold and silver violin won Silver at the 2021 Goldsmiths’ Craft and Design Council Awards, photo courtesy of the artist

o ADRIAN BRODY DESIGNS LINE OF CONCRETE ART JEWELRY
“My stylist has had me wearing brooches on the red carpet,” says the actor, “Her choices are pretty conventional high pieces, but they gave me an interest in jewelry as a medium. Then filming The Brutalist made me want to design my own. I asked a local contractor to show me how to make little molds and mix the cement.” Find the pieces in the MOMA gift shop.


5. Simplify your INSTAGRAM feed — some tips

📱 Simplify your Instagram feed to attract more followers.

  • Avoid adding text directly on images. Keep your jewelry as the main visual and use captions or separate slides for text.
  • If you need to include text or promotional material, make it the last slide rather than the cover image.
  • Promotional content, like event details or newsletter sign-ups, works better in Instagram Stories instead of your feed.

A clean, cohesive feed makes your art look more appealing and increases the likelihood of organic followers staying and engaging with your work.

 📈 Boost Instagram engagement by showcasing your process.

While personal moments add depth, prioritize close-up shots of your jewelry making process, selecting materials, implementing techniques, choosing colors and other design elements. These are visually engaging & highlight skill.

Instead of vague captions, explain why your jewelry is unique. Share insights about your techniques, inspirations, and creative decisions to draw in your audience.

Start reels with attention-grabbing text like “This transformed my jewelry making” or “Here’s how I create rythm” to keep viewers watching.

Experiment with a series of reels following the same engaging format, such as “How I make jewelry [subject],” to create familiarity and encourage followers to return.

NOTE: Instagram’s algorithm now prioritizes content discovery through the Explore page and recommendations rather than hashtags.


6. FLUENCY IN JEWELRY DESIGN: Fluency and Empowerment

The fluent jewelry designer is able to think like a designer. The jewelry designer is more than a craftsperson and more than an artist. The jewelry designer must learn a specialized language, and specialized way of balancing the needs for appeal with the needs for functionality. The jewelry designer must intimately recognize and understand the roles jewelry plays for individuals as well as the society as a whole. The designer must learn how art, architecture, physical mechanics, engineering, sociology, psychology, context, even party planning, all must come together and get expressed at the point where jewelry meets the boundary of the person, that is, as the jewelry is worn.

And to gain that fluency, the designer must commit to learning a lot of vocabulary, ideas and terms, and how these imply content and meaning through expression. The designer will need to be very aware of personal thoughts and thinking as these get reflected in all the choices made in design. The designer will have to be good at anticipating the understandings and judgements of many different audiences, including the wearer, viewer, seller, buyer, exhibitor, client, collector, teacher and student.

With fluency comes empowerment. The empowered designer has a confidence that whatever needs to be done, …

Continue reading on my JEWELRY DESIGNERS’ HUB.



SOME POSTS YOU MAY HAVE MISSED:

PODCAST: WHY JEWELRY IS LIKE ARCHITECTURE

JTV: PETERSBURG CHAIN ROPE

ARCHIVE: THE UGLY NECKLACE CONTESTUpcoming Classes and 

Workshops by Warren Feld

Sat, 4/26, 1–4, PEARL KNOTTING, Hoamsy, Nashville, Fait La Force Brewery,1414 3rd Ave S, Ste 101, Nashville
Register: https://www.hoamsy.com/experiences/detail/z1IFcpOwTimeKRYk1akv

Sat, 6/7, 1–4, WIRE WRAPPED CABOCHON PENDANT, Hoamsy, Nashville, Nashville, Fait La Force Brewery,1414 3rd Ave S, Ste 101, Nashville
Register :https://www.hoamsy.com/experiences/detail/6azTthSZL5h76jCqKjNp

9/15/2025–10/15/2025 Art Jewelry Exhibit at Pryor Gallery, Columbia State Community College
My pieces will be showcased an this exhibit. In the works is a possible Seminar and a beading workshop.


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Posted in architecture, Art or Craft?, art theory, bead stringing, bead weaving, beads, beadwork, business of craft, color, Contests, craft, craft shows, creativity, cruises, design management, design theory, design thinking, enrichment travel, Entrepreneurship, handmade jewelry, jewelry, jewelry collecting, jewelry design, jewelry making, Learn To Bead, literacy, pearl knotting, professional development, Resources, Stitch 'n Bitch, Travel Opportunities, wire and metal, Workshops, Classes, Exhibits | Tagged: , , , , | Leave a Comment »

CONQUERING THE CREATIVE MARKETPLACE: Where Can I Sell My Jewelry?

Posted by learntobead on April 11, 2025

Where Can I Sell My Jewelry?

There are lots and lots of places for selling your jewelry. These include,

1. Wear It and Sell It

2. To Friends, Family and Work-Mates

3. Retail and Wholesale Stores

4. Consignment Shops

5. Art and Crafts Fairs, Flea Markets, Bazaars

6. Jewelry Parties, Home Shows

7. Trunk Shows

8. Galleries

9. Online

10. Catalogs

As well as through Trade Shows, TV and Radio, Webcasts, Through Sales Reps and Agencies, and many more options for profitable venues.

1. Wear it and Sell It

Yes, people do buy jewelry off your back, so to speak. You might be standing in line at the supermarket. Or attending a concert. Or sitting in the shade at a table in a local park. People will come up to you, marvel at your jewelry, and ask if they can buy it.

So, wear your favorite pieces and flaunt them.

2. To Friends, Family and Work-Mates

Arrange showings of your jewelry with friends, families and people you work with. They know you, and you know them….

Continue reading on my JEWELRY DESIGNERS’ HUB

____________________________________________________________________
Conquering The Creative Marketplace

Many people learn beadwork and jewelry-making in order to sell the pieces they make. Based both on the creation and development of my own jewelry design business, as well as teaching countless students over the past 35+ years about business and craft, I want to address what should be some of your key concerns and uncertainties. I want to share with you the kinds of things (specifically, a business mindset and confidence) it takes to start your own jewelry business, run it, anticipate risks and rewards, and lead it to a level of success you feel is right for you. I want to help you plan your road map.

I will explore answers to such questions as: How does someone get started marketing and selling their pieces? What business fundamentals need to be brought to the fore? How do you measure risk and return on investment? How does the creative person develop and maintain a passion for business? To what extent should business decisions affect artistic choices? What similar traits to successful jewelry designers do those in business share? How do you protect your intellectual property?

The major topics covered include,

1. Integrating Business With Design

2. Getting Started

3. Financial Management

4. Product Development, Creating Your Line, and Pricing

5. Marketing, Promotion, Branding

6. Selling

7. Professional Responsibilities and Strategic Planning

8. Professional Responsibilities and Gallery / Boutique Representation

9. Professional Responsibilities and Creating Your Necessary Written Documents

548pp, many images and diagrams
Kindle or Ebook or Print

Posted in architecture, Art or Craft?, art theory, bead stringing, bead weaving, beads, beadwork, business of craft, color, Contests, craft, craft shows, creativity, cruises, design management, design theory, design thinking, enrichment travel, Entrepreneurship, handmade jewelry, jewelry, jewelry collecting, jewelry design, jewelry making, Learn To Bead, literacy, pearl knotting, professional development, Resources, Stitch 'n Bitch, Travel Opportunities, wire and metal, Workshops, Classes, Exhibits | Tagged: , , , , | Leave a Comment »

FLUENCY IN JEWELRY DESIGN: Q1: Art, Craft or Design?

Posted by learntobead on April 7, 2025

Question 1: Should BEADWORK and JEWELRY MAKING be considered ART or CRAFT or DESIGN?

The jewelry designer confronts a world which is unsure whether jewelry is “craft” or “art” or its own special thing I’ll call “design”. This can get very confusing and unsettling. Each approach has its own separate ideas about how the designer should think, speak, work, and how he or she should be judged.

CRAFT: When defined as “craft,” jewelry is seen as something that anyone can do — no special powers are needed to be a jewelry designer. Design is seen as a step-by-step process, almost like paint-by-number. Designers color within the lines. The craft piece or project has functional value but limited aesthetic value. As “craft”, there is somewhat of a pejorative meaning — it’s looked down upon, thought of as something less than art.

If following the Craft Approach, the designer would learn a lot of techniques and applications in a step-by-step fashion. The designer, based on their professional socialization into Craft, would assume that:

a) The outlines and the goals of any piece or project can be specified in a clear, defined way.

b) Anyone can do these techniques.

c) There is no specialized knowledge that a designer needs to know beyond how to do these step-by-step techniques and applications.

d) If a particular designer has a strong sense of design, this is something innate and cannot be learned or taught.

e) There is little need to vary or adapt these techniques and applications.

f) The primary goal is functionality.

g) There are no consequences if you have followed the steps correctly.

As “craft”, we still recognize the interplay of the artist’s hand with the piece and the storytelling underlying it. We honor the technical prowess. People love to bring art into their personal worlds, and the craftsperson offers them functional objects which have some artistic sensibilities.

ART: When defined as “art”, jewelry is seen as something which transcends itself and its design. It is not something that anyone can do without special insights and training. The goal of any project would be harmony with a little variety, and some satisfaction and approval.

Continue reading on my JEWELRY DESIGNERS’ HUB
https://www.patreon.com/posts/fluency-in-q1-or-117173716?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

_______________________________________________________

Thanks for being here. I look forward to sharing more resources, tips,
sources of inspiration and insights with you.

WarrenFeldJewelry.com
Shop.warrenfeldjewelry.com
School.warrenfeldjewelry.com
Coaching by Warren Feld

Add your name to my email list.

SO YOU WANT TO BE A JEWELRY DESIGNER
Merging Your Voice With Form

So You Want To Be A Jewelry Designer reinterprets how to apply techniques and modify art theories from the Jewelry Designer’s perspective. To go beyond craft, the jewelry designer needs to become literate in this discipline called Jewelry Design. Literacy means understanding how to answer the question: Why do some pieces of jewelry draw your attention, and others do not? How to develop the authentic, creative self, someone who is fluent, flexible and original. How to gain the necessary design skills and be able to apply them, whether the situation is familiar or not.

588pp, many images and diagrams Ebook , Kindle or Print formats

The Jewelry Journey Podcast
“Building Jewelry That Works: Why Jewelry Design Is Like Architecture”
Podcast, Part 1
Podcast, Part 2

Posted in architecture, Art or Craft?, art theory, bead stringing, bead weaving, beads, beadwork, business of craft, color, Contests, craft, craft shows, creativity, cruises, design management, design theory, design thinking, enrichment travel, Entrepreneurship, handmade jewelry, jewelry, jewelry collecting, jewelry design, jewelry making, Learn To Bead, literacy, pearl knotting, professional development, Resources, Stitch 'n Bitch, Travel Opportunities, wire and metal, Workshops, Classes, Exhibits | Tagged: , , , , | Leave a Comment »

CONQUERING THE CREATIVE MARKETPLACE: Your First Jewelry Sale

Posted by learntobead on April 4, 2025

Often Unexpected, Always Exciting:
Your First Jewelry Sale

How many times have you heard a jewelry artist say…

I can’t bear to part with my pieces.

My jewelry is too precious to me.

I only give a few pieces that I make away as gifts to friends and family.

I’ve never sold anything.

Selling would take the fun out of it.

And then, while you are filling your cart in the grocery store, someone offers to buy a piece you are wearing, and the rest is history. A sale! Sold! They paid so much more than it cost you! Right off your wrist! Gotta make another! That was so fast! That was so easy!

My friend Connie used to make things only for friends. She always wore the things she made. At one point, she was repeatedly approached in various stores around town by women who wanted to buy the pieces around her neck.

At first, Connie quoted them, what she thought were outlandish prices. No one hesitated. Connie was awe-struck, but didn’t say No. I don’t know if she secretly wore a sign on her back — JEWELRY FOR SALE — or, somehow stuck out her cheek in such a way, as if asking to be kissed, that people came over to her, but she was getting quite good at attracting buyers. At TJMAX, at TARGET, at MACY’s, at DILLARDS, at SEARS, at KROGERS and PUBLIX. She kept upping her prices each time, and no one had yet to blink!

Jona had made many things before, but had never sold anything. Then…

FINISH READING ON MY JEWELRY DESIGNERS’ HUB


Thanks for being here. I look forward to sharing more resources, tips,
sources of inspiration and insights with you.

WarrenFeldJewelry.com
Shop.warrenfeldjewelry.com
School.warrenfeldjewelry.com
Coaching by Warren Feld

Add your name to my email list.

Conquering The Creative Marketplace

Many people learn beadwork and jewelry-making in order to sell the pieces they make. Based both on the creation and development of my own jewelry design business, as well as teaching countless students over the past 35+ years about business and craft, I want to address what should be some of your key concerns and uncertainties. I want to share with you the kinds of things (specifically, a business mindset and confidence) it takes to start your own jewelry business, run it, anticipate risks and rewards, and lead it to a level of success you feel is right for you. I want to help you plan your road map.

I will explore answers to such questions as: How does someone get started marketing and selling their pieces? What business fundamentals need to be brought to the fore? How do you measure risk and return on investment? How does the creative person develop and maintain a passion for business? To what extent should business decisions affect artistic choices? What similar traits to successful jewelry designers do those in business share? How do you protect your intellectual property?

The major topics covered include,

1. Integrating Business With Design

2. Getting Started

3. Financial Management

4. Product Development, Creating Your Line, and Pricing

5. Marketing, Promotion, Branding

6. Selling

7. Professional Responsibilities and Strategic Planning

8. Professional Responsibilities and Gallery / Boutique Representation

9. Professional Responsibilities and Creating Your Necessary Written Documents

548pp, many images and diagrams
Kindle or Ebook or Print

Posted in architecture, Art or Craft?, art theory, bead stringing, bead weaving, beads, beadwork, business of craft, color, Contests, craft, craft shows, creativity, cruises, design management, design theory, design thinking, enrichment travel, Entrepreneurship, handmade jewelry, jewelry, jewelry collecting, jewelry design, jewelry making, Learn To Bead, literacy, pearl knotting, professional development, Resources, Stitch 'n Bitch, Travel Opportunities, wire and metal, Workshops, Classes, Exhibits | Tagged: , , , , | Leave a Comment »

CONQUERING THE CREATIVE MARKETPLACE: Let Business Influence Art

Posted by learntobead on March 28, 2025

Let Business Concerns Influence Your Artistic Choices

To what extent do (and should) business concerns influence the artistic choices bead and jewelry artists make?

If you want to be in business, then I’d say, “A Lot!” But this isn’t what a lot of designers like to hear. Success in business takes something besides being an excellent jewelry designer.

Jewelry making is not a passive art. You make jewelry for others to wear and buy, and you have to anticipate how they will assess your work and recognize your artistry. It is not the same as painting a painting or sculpting a sculpture in the sense that with paintings or sculptures, the artist does not need to communicate interactively with the viewer in order to create the product and be deemed successful. Jewelry making, instead, is more an interactive art. It is like architecture, where success can only be created through some kind of dialectic with others, and only be defined as successful as the product is introduced publicly and understood by others as finished and successful.

Selling your pieces is merely another phase of this interactive art, but sometimes forces upon you some more limits and refinements. You have to market to audiences. You may have to standardize things to be able to make the same thing over and over again. You may have to work in a production mode and repeat making certain designs, rather than freely creating and designing anew each time. You have to price things so that they will sell, and you have to price things so that you can make a sufficient profit. You do not (which translates as never) undersell yourself, like offering discounts to family, friends and co-workers.

You have to conform to prevalent styles and colors and forms. You have to make things which will photograph well for sale online. You have to make things that local stores want and are willing to buy or put on consignment. You may end up with a lot of “one size fits all,” because producing too much variety in sizes, shapes, colors and sizes could overwhelm you financially.

You find that if you want to make your jewelry design into a successful business, you may have to compromise with yourself, your artistic drives and sensibilities. You may have to limit what you offer. In order to make that sale. In order to make a profit. In order to establish your brand and how it is recognized. And stay in business.

As You Get Started,
Ask Yourself These Questions

1. After honestly evaluating my hard and soft skills, am I business-ready?

2. Are there potential customers who will want, need and demand the kinds of jewelry I design?

3. Can I price my products competitively?

4. Where do I want to sell my pieces?

5. Can I get my pieces the visibility and opportunities to get purchased, given where I want to sell my pieces?

6. What are my competitive advantages? How do my works and my business strategies differentiate myself from my competition?

7. Are my pieces consistent and coherent enough to be recognized and understood as a brand, and as a brand designed by me?

8. Do I feel I can organize, manage, control and keep updated all the business functions – Design, Financial Management, Production and Distribution, Marketing and Branding, and Selling, Feedback and Evaluation?

_______________________________________________________

For more articles about Conquering The Creative Marketplace, click over to our Jewelry Designers’ Hub

_______________________________________________________

Thanks for being here. I look forward to sharing more resources, tips,
sources of inspiration and insights with you.

WarrenFeldJewelry.com
Shop.warrenfeldjewelry.com
School.warrenfeldjewelry.com
Coaching by Warren Feld

Add your name to my email list.

Conquering The Creative Marketplace

Many people learn beadwork and jewelry-making in order to sell the pieces they make. Based both on the creation and development of my own jewelry design business, as well as teaching countless students over the past 35+ years about business and craft, I want to address what should be some of your key concerns and uncertainties. I want to share with you the kinds of things (specifically, a business mindset and confidence) it takes to start your own jewelry business, run it, anticipate risks and rewards, and lead it to a level of success you feel is right for you. I want to help you plan your road map.

I will explore answers to such questions as: How does someone get started marketing and selling their pieces? What business fundamentals need to be brought to the fore? How do you measure risk and return on investment? How does the creative person develop and maintain a passion for business? To what extent should business decisions affect artistic choices? What similar traits to successful jewelry designers do those in business share? How do you protect your intellectual property?

The major topics covered include,

1. Integrating Business With Design

2. Getting Started

3. Financial Management

4. Product Development, Creating Your Line, and Pricing

5. Marketing, Promotion, Branding

6. Selling

7. Professional Responsibilities and Strategic Planning

8. Professional Responsibilities and Gallery / Boutique Representation

9. Professional Responsibilities and Creating Your Necessary Written 
 Documents

548pp, many images and diagrams
Kindle or Ebook or Print

Posted in architecture, Art or Craft?, art theory, bead stringing, bead weaving, beads, beadwork, business of craft, color, Contests, craft, craft shows, creativity, cruises, design management, design theory, design thinking, enrichment travel, Entrepreneurship, handmade jewelry, jewelry, jewelry collecting, jewelry design, jewelry making, Learn To Bead, literacy, pearl knotting, professional development, Resources, Stitch 'n Bitch, Travel Opportunities, wire and metal, Workshops, Classes, Exhibits | Tagged: , , , , | Leave a Comment »