One way of keeping and holding someone’s attention is to use what is called a text hook or verbal hook at the beginning — literally within the first 2 seconds.
So, you have created a reel or a video or a slide show, and you want your viewers to take the time to view the entire piece from beginning to end. In our day and age, people spend about 2 seconds on something, then move onto the next. One way of keeping and holding their attention is to use what is called a text hook or verbal hook at the beginning — literally within the first 2 seconds. These hooks are designed to pique curiosity, make the viewer feel like they’ll gain something valuable, and create a sense of anticipation for what comes next.
Some examples for you:
- “What if I told you this one trick can improve your jewelry design instantly?”
- “In just 5 minutes, you’ll see how this technique changes everything.”
- “Ever wonder how pros create stunning jewelry? Keep watching.”
- “This one jewelry making hack saved me hours of frustration.”
- “By the end of this video, you’ll master this powerful jewelry making skill.”
- “I bet you’ve never seen this jewelry making technique before!”
- “Get ready to unlock a new level of creativity.”
- “Stick around for my #1 secret to creating impactful jewelry.”
- “Here’s what no one tells you about improving your jewelry designs.”
- “If you’re struggling with (jewelry making technique), this is for you.”
- “You’ll be surprised at how simple this pro technique really is.”
- “I’m going to reveal how I overcame this major jewelry making block.”
- “Watch until the end to see the transformation of this piece.”
- “This one tool will change the way you approach your jewelry making forever.”
- “The difference between good and great jewelry? I’ll show you.”
- “Want to create jewelry which stands out? Don’t skip this video.”
- “By the end of this video, your perspective on jewelry will shift.”
- “I used to struggle with this, but then I discovered this simple fix.”
- “Stay with me — this final step ties the entire piece together.”
- “If you’ve ever felt stuck as a jewelry artisan, this is what you need.”
- “Are you ready to take your jewelry to the next level?”
- “Let me show you how this one technique will transform your work.”
- “Have you ever wondered how to make your jewelry more dynamic?”
- “This is something I wish I knew when I first started out.”
- “What if I told you that you can master this technique today?”
- “I’m about to show you something that changed the way I create jewelry.”
- “Stay with me — this tip could save you hours in the studio.”
- “Here’s how I achieved this effect with just a few simple steps.”
- “You’re not going to believe how easy this technique is.”
- “If you stick around, I’ll reveal the secret to my process.”
- Watch until the end to see the final result
- Here’s how to …(example/subject) achieve this (result)
- This is what 30 hours of beading looks like.
- Here are the materials I used to (technique used)
- Here’s what I did to (final result)
- This technique changed my life as a jewelry designer.
- The best and worst things about (technique)
_______________________________________________________
Thanks for being here. I look forward to sharing more resources, tips,
sources of inspiration and insights with you.
I have set up a space for our community of jewelry designers — Warren Feld Jewelry’s PATREON HUB — to learn, to interact, and to provide and/or get feedback on what they are working on. Please join here.
Be part of a community of jewelry designers who recognize that we have a different way of thinking and doing than other types of crafters or artists. Access more articles and other resources not included in my medium.com site.
WarrenFeldJewelry.com
Shop.warrenfeldjewelry.com
School.warrenfeldjewelry.com
Coaching by Warren Feld
Add your name to my email list.
CONQUERING THE CREATIVE MARKETPLACE:
Between the Fickleness of Business and the Pursuit of Design
This guidebook is a must-have for anyone serious about making money selling jewelry. I focus on straightforward, workable strategies for integrating business practices with the creative design process. These strategies make balancing your creative self with your productive self easier and more fluid.
Based both on the creation and development of my own jewelry design business, as well as teaching countless students over the past 35+ years about business and craft, I address what should be some of your key concerns and uncertainties. I help you plan your road map.
Whether you are a hobbyist or a self-supporting business, success as a jewelry designer involves many things to think about, know and do. I share with you the kinds of things it takes to start your own jewelry business, run it, anticipate risks and rewards, and lead it to a level of success you feel is right for you, including
· Getting Started: Naming business, identifying resources, protecting intellectual property
· Financial Management: basic accounting, break even analysis, understanding risk-reward-return on investment, inventory management
· Product Development: identifying target market, specifying product attributes, developing jewelry line, production, distribution, pricing, launching
· Marketing, Promoting, Branding: competitor analysis, developing message, establishing emotional connections to your products, social media marketing
· Selling: linking product to buyer among many venues, such as store, department store, online, trunk show, home show, trade show, sales reps and showrooms, catalogs, TV shopping, galleries, advertising, cold calling, making the pitch
· Resiliency: building business, professional and psychological resiliency
· Professional Responsibilities: preparing artist statement, portfolio, look book, resume, biographical sketch, profile, FAQ, self-care
