Learn To Bead

At Land of Odds / Be Dazzled Beads – Beads, Jewelry Findings, and More

NAMING YOUR BUSINESS A Video Tutorial By Warren Feld

Posted by learntobead on April 26, 2021

SCHOOL HOME PAGE:  https://so-you-want-to-be-a-jewelry-designer.teachable.com

CLASS HOME PAGE:  https://so-you-want-to-be-a-jewelry-designer.teachable.com/p/naming-your-business

FREE PREVIEW PAGE:  https://so-you-want-to-be-a-jewelry-designer.teachable.com/courses/naming-your-business/lectures/22712033

It really is difficult to pick a business name.

Your choice of name can make your business the talk of the town, or doom it to obscurity.

Coming up with that great name for your business takes a little work, some organization, some thinking, some getting opinions from several other people, and some reality-testing.

Some of you may be selling pieces of jewelry to your friends and acquaintances.   Others may be selling at craft shows or home shows, or selling wholesale or consignment in stores.  Some of you may be planning to go into business but haven’t gone very far yet.  And some of you may have store fronts or online businesses through which you sell your jewelry.

Whatever your jewelry making business, the basic goals, strategies and steps for naming your business are the same. You want a business name that

  • Works for you
  • That your customers can relate to
  • And that makes your business a success

What is important are:

…how your business name looks and sounds

…how your customers recognize and respond to your business name, and

…how appealing it is today, but also how adaptable it is over time, as you grow or change your business

In this video tutorial, I go step by step, in great detail.  We cover a lot of ground together to get you thinking and critically evaluating your options for naming your business

In this video tutorial, these lessons work for all jewelry making businesses, whether you have already gotten started in your business, or are still in the “I’m thinking about starting a business” stage.

We will be examining the pros and cons of different types of business names. We will be doing some self-marketing analysis. We will rehearse a best strategy for brainstorming and for filtering.

We also are going to review other critical business and marketing tasks which you can do, given the research work you have done generating a business name. These include,

  • registering your business, trademarks, copyrights
  • creating a tag line
  • working on an elevator pitch
  • naming your jewelry and jewelry lines
  • writing short descriptions of your business, as well as a short story to use with your marketing plans.

This class includes 14 video modules (over 2 hours of materials), plus 11 practice exercises, and a downloadable handout summarize all the materials in this course. 

FREE PREVIEW PAGE:  https://so-you-want-to-be-a-jewelry-designer.teachable.com/courses/naming-your-business/lectures/22712033

Warren Feld
warren@warrenfeldjewelry.com

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