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Archive for January 20th, 2023

New Book By Warren Feld! Conquering The Creative Marketplace

Posted by learntobead on January 20, 2023

CONQUERING THE CREATIVE MARKETPLACE:
Between the Fickleness of Business and the Pursuit of Design

How dreams are made
between the fickleness of business
and the pursuit of jewelry design

This guidebook is a must-have for anyone serious about making money selling jewelry.   I focus on straightforward, workable strategies for integrating business practices with the creative design process.   These strategies make balancing your creative self with your productive self easier and more fluid. 

Based both on the creation and development of my own jewelry design business, as well as teaching countless students over the past 35+ years about business and craft, I  address what should be some of your key concerns and uncertainties.   I help you plan your road map.

Whether you are a hobbyist or a self-supporting business, success as a jewelry designer involves many things to think about, know and do.  I share with you the kinds of things it takes to start your own jewelry business, run it, anticipate risks and rewards, and lead it to a level of success you feel is right for you, including   

  • Getting Started:  Naming business, identifying resources, protecting intellectual property
  • Financial Management: basic accounting, break even analysis, understanding risk-reward-return on investment, inventory management
  • Product Development: identifying target market, specifying product attributes, developing jewelry line, production, distribution, pricing, launching
  • Marketing, Promoting, Branding:  competitor analysis, developing message, establishing emotional connections to your products, social media marketing
  • Selling:  linking product to buyer among many venues, such as store, department store, online, trunk show, home show, trade show, sales reps and showrooms, catalogs, TV shopping, galleries, advertising, cold calling, making the pitch
  • Resiliency:  building business, professional and psychological resiliency
  • Professional Responsibilities:  preparing artist statement, portfolio, look book, resume, biographical sketch, profile, FAQ, self-care

548pp.

Kindle, Print, Epub

OTHER BOOKS BY WARREN FELD

SO YOU WANT TO BE A JEWELRY DESIGNER
Merging Your Voice With Form

So You Want To Be A Jewelry Designer reinterprets how to apply techniques and modify art theories from the Jewelry Designer’s perspective. To go beyond craft, the jewelry designer needs to become literate in this discipline called Jewelry Design. Literacy means understanding how to answer the question: Why do some pieces of jewelry draw your attention, and others do not? How to develop the authentic, creative self, someone who is fluent, flexible and original. How to gain the necessary design skills and be able to apply them, whether the situation is familiar or not.

588pp, many images and diagrams Ebook , Kindle or Print formats

The Jewelry Journey Podcast
“Building Jewelry That Works: Why Jewelry Design Is Like Architecture”
Podcast, Part 1
Podcast, Part 2

PEARL KNOTTING…Warren’s Way
Easy. Simple. No tools. Anyone Can Do!

I developed a nontraditional technique which does not use tools because I found tools get in the way of tying good and well-positioned knots. I decided to bring two cords through the bead to minimize any negative effects resulting from the pearl rotating around the cord. I only have you glue one knot in the piece. I use a simple overhand knot which is easily centered. I developed a rule for choosing the thickness of your bead cord. I lay out different steps for starting and ending a piece, based on how you want to attach the piece to your clasp assembly.

184pp, many images and diagrams Ebook, Kindle or Print

SO YOU WANT TO DO CRAFT SHOWS:16 Lessons I Learned Doing Craft Shows

In this book, I discuss 16 lessons I learned, Including How To (1) Find, Evaluate and Select Craft Shows Right for You, (2) Determine a Set of Realistic Goals, (3) Compute a Simple Break-Even Analysis, (4) Develop Your Applications and Apply in the Smartest Ways, (5) Understand How Much Inventory to Bring, (6) Set Up and Present Both Yourself and Your Wares, (7) Best Promote and Operate Your Craft Show Business before, during and after the show.

198pp, many images and diagrams, Ebook, , Kindle or Print

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