Posted by learntobead on March 12, 2011
Opening of their Flagship Beijing Store
On October 29, Tiffany lit up the night sky in a groundbreaking extravaganza. In anticipation of the December 2010 opening of the new Tiffany Beijing flagship, a breathtaking display was projected onto the store’s façade, with jewels coming to life in astounding 4-D.
This is a great video. Runs 3 min 21 seconds.
These videos are also related to their Beijing opening:
Tiffany also makes some great marketing use of YouTube. Here’s where you’ll find some of their other videos:
Posted in business of craft, jewelry collecting | Tagged: beijing tiffany, jewelry display, jewelry marketing, tiffany and co, youtube marketing | Leave a Comment »
Posted by learntobead on September 9, 2009
Because jewelry is small, and the details even smaller, it’s difficult to get good images of your pieces, and it’s difficult to display them well.
Here’s a clever idea for getting people to notice your pieces and spend a little more time exploring their details.
Parking Garage Karlsplatz, Düsseldorf
Ten objects of differing sizes have been threaded into the perforated façade of the parking garage on Karlsplatz. They are greatly magnified pieces of jewelry of the kind that might be worn by the users of the parking garage in the fashion center, Düsseldorf. The modular façade, which cannot be
experienced except as a foreign body in the Old City, is turned by the jewelry worked into it into the display case of a heterogeneously furnished jeweler’s shop.
Fotos: Peter Stumpf
Posted in business of craft | Tagged: exhibit jewelry, jewelry display, marketing jewelry, Peter Stumpf | Leave a Comment »
Posted by learntobead on May 12, 2009
Beautiful Jewelry and Fantastic Marketing Images
From diamond encrusted frog earrings to a stunning pink jasper rose and jeweled monkey bracelet, Lydia Courteille has a talent for transforming aspects of nature into exquisite works of art.
Pay close attention to this promotional photograph of her jewelry. The photo captivates her artistic perspective. It enhances the appeal of her jewelry. It makes you want to buy her pieces and wear them.
It’s difficult to display or present cuff bracelets, whether it’s an image, or on the shelf. You can’t easily get a look at the full piece, or a sense of its essence. This is a great display image for her monkey bracelet.
This wonderful piece is a ring.
Posted in business of craft, jewelry design | Tagged: courteille, handcrafted jewelry, jewelry, jewelry display, marketing jewelry, nature jewelry | Leave a Comment »