KICKSTARTER.COM
A Novel Way To Fund Creativity
I had recently read an article about Kristy Lin, a jewelry artist who was attempting to launch a new jewelry line, and was searching for money. She turned to a website called Kickstarter.com to get some assistance in creating a fund-raising campaign. Now-a-days, you need to be very creative to get your creative endeavors off to a start.
Kickstarter.com is one of a new set of fundraising platforms called “crowdfunding”. The website facilitates gathering monetary resources from the general public. This model circumvents traditional avenues for raising money.
People must apply to Kickstarter to have a project posted on the site. Projects are promoted for a fixed timeframe. They have millions of visitors to their site daily. They can invest as little as $1.00. The artist much reach the full target amount to receive any funds. Otherwise, no funds are provided. Kickstarter keeps 5% of the funds raised. They do NOT keep any rights over your intellectual property.
Kickstarter offers an online tutorial for how to package and write up your project for maximum impact.
They promote both big and small projects. They define a “small” project as something a group of friends might want to accomplish in a weekend.
And Kristy Lin was successful. She sought $10,000 in start-up funds, and received $10,015 within the alotted time. Click Kristy‘s name to view her Kickstarter.com campaign.
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