VIEW THE VIDEO TUTORIAL (6:33 minutes):
Take advantage of my online video tutorials, including BASICS OF BEAD STRINGING AND ATTACHING CLASPS.
ONLINE VIDEO TUTORIAL COURSES
and their PREVIEWS:
Orientation To Beads & Jewelry Findings
So You Want To Do Craft Shows…
Pricing and Selling Your Jewelry
Naming Your Business
The Jewelry Designer’s Approach To Color
Basics of Bead Stringing and Attaching Clasps
Pearl Knotting… Warren’s Way
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Thank you. I hope you found this article useful.
Also, check out my website (www.warrenfeldjewelry.com).
Enroll in my jewelry design and business of craft Video Tutorials online. Begin with my ORIENTATION TO BEADS & JEWELRY FINDINGS COURSE.
Follow my articles on Medium.com.
Subscribe to my Learn To Bead blog (https://blog.landofodds.com).
Visit Land of Odds online (https://www.landofodds.com)for all your jewelry making supplies.
Check out my Jewelry Making and Beadwork Kits.
Add your name to my email list.
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Other Articles of Interest by Warren Feld:
What You Need To Know When Preparing A Portfolio
Smart Advice When Preparing Your Artist Statement
Design Debt: How Much Do You Have?
An Advertising Primer For Jewelry Designers
Selling Your Jewelry In Galleries: Some Strategic Pointers
Building Your Brand: What Every Jewelry Designer Needs To Know
Social Media Marketing For The Jewelry Designer
Often Unexpected, Always Exciting: Your First Jewelry Sale
Coming Out As A Jewelry Artist
Is Your Jewelry Fashion, Style, Taste, Art or Design?
Saying Goodbye To Your Jewelry: A Rite Of Passage
So You Want To Do Craft Shows: Lesson 7: Setting Up For Success
The Jewelry Designer’s Orientation To Metals, Metal Beads, Oxidizing
The Jewelry Designer’s Approach To Color
The Jewelry Designer’s Orientation To Stringing Materials
Shared Understandings: The Conversation Embedded Within Design
How Does Being Passionate Make You A Better Designer?
Doubt / Self-Doubt: 8 Major Pitfalls For Jewelry Designers
Essential Questions For Jewelry Designers: 1 — Is What I Do Craft, Art or Design?
The Jewelry Designer’s Orientation To Choosing And Using Clasps
Contemporary Jewelry Is Not A ‘Look’ — It’s A Way Of Thinking
Point, Line, Plane, Shape, Form and Theme
5 Tell-Tale Signs Your Pearls Need Re-Stringing
MiniLesson: Making Stretchy Bracelets
Architectural Basics Of Jewelry Design
Cleaning Sterling Silver Jewelry: What Works
What Glue Should I Use When Making Jewelry?
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CONQUERING THE CREATIVE MARKETPLACE: Between the Fickleness of Business and the Pursuit of Design
How dreams are made
between the fickleness of business
and the pursuit of jewelry design
This guidebook is a must-have for anyone serious about making money selling jewelry. I focus on straightforward, workable strategies for integrating business practices with the creative design process. These strategies make balancing your creative self with your productive self easier and more fluid.
Based both on the creation and development of my own jewelry design business, as well as teaching countless students over the past 35+ years about business and craft, I address what should be some of your key concerns and uncertainties. I help you plan your road map.
Whether you are a hobbyist or a self-supporting business, success as a jewelry designer involves many things to think about, know and do. I share with you the kinds of things it takes to start your own jewelry business, run it, anticipate risks and rewards, and lead it to a level of success you feel is right for you, including
· Getting Started: Naming business, identifying resources, protecting intellectual property
· Financial Management: basic accounting, break even analysis, understanding risk-reward-return on investment, inventory management
· Product Development: identifying target market, specifying product attributes, developing jewelry line, production, distribution, pricing, launching
· Marketing, Promoting, Branding: competitor analysis, developing message, establishing emotional connections to your products, social media marketing
· Selling: linking product to buyer among many venues, such as store, department store, online, trunk show, home show, trade show, sales reps and showrooms, catalogs, TV shopping, galleries, advertising, cold calling, making the pitch
· Resiliency: building business, professional and psychological resiliency
· Professional Responsibilities: preparing artist statement, portfolio, look book, resume, biographical sketch, profile, FAQ, self-care
548pp.
SO YOU WANT TO BE A JEWELRY DESIGNER
Merging Your Voice With Form
So You Want To Be A Jewelry Designer reinterprets how to apply techniques and modify art theories from the Jewelry Designer’s perspective. To go beyond craft, the jewelry designer needs to become literate in this discipline called Jewelry Design. Literacy means understanding how to answer the question: Why do some pieces of jewelry draw your attention, and others do not? How to develop the authentic, creative self, someone who is fluent, flexible and original. How to gain the necessary design skills and be able to apply them, whether the situation is familiar or not.
588pp, many images and diagrams Ebook , Kindle or Print formats
The Jewelry Journey Podcast
“Building Jewelry That Works: Why Jewelry Design Is Like Architecture”
Podcast, Part 1
Podcast, Part 2
PEARL KNOTTING…Warren’s Way
Easy. Simple. No tools. Anyone Can Do!
I developed a nontraditional technique which does not use tools because I found tools get in the way of tying good and well-positioned knots. I decided to bring two cords through the bead to minimize any negative effects resulting from the pearl rotating around the cord. I only have you glue one knot in the piece. I use a simple overhand knot which is easily centered. I developed a rule for choosing the thickness of your bead cord. I lay out different steps for starting and ending a piece, based on how you want to attach the piece to your clasp assembly.
184pp, many images and diagrams Ebook, Kindle or Print
SO YOU WANT TO DO CRAFT SHOWS:16 Lessons I Learned Doing Craft Shows
In this book, I discuss 16 lessons I learned, Including How To (1) Find, Evaluate and Select Craft Shows Right for You, (2) Determine a Set of Realistic Goals, (3) Compute a Simple Break-Even Analysis, (4) Develop Your Applications and Apply in the Smartest Ways, (5) Understand How Much Inventory to Bring, (6) Set Up and Present Both Yourself and Your Wares, (7) Best Promote and Operate Your Craft Show Business before, during and after the show.
198pp, many images and diagrams, Ebook, Kindle or Print
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Warren Feld Jewelry 