nOir Jewelry – Capturing a Fantastic Style
Posted by learntobead on December 2, 2010
nOir Jewelry is a phenomenal hit among the celebrity set, and a visit to their website shows you why. Fantastic, imaginary pieces.
Leeora Catalan is the owner and designer of this 14 year old company. She produces jewelry that is glamourous, fun and edgy at the same time. She has produced special pieces for various clothing designers, musicians and actors.
From a marketing standpoint, how do you capture the excitement and thrill her pieces generate?
Let’s look at some of her pieces, and then look at one of her marketing ads, and compare.
And now the promotional ad:
Now, I’ve only presented a sample of her pieces, so it may not be fair to compare what I’ve shown to the ad-copy. However, to me, the ad seems to showcase nOir as art deco jewelry. But it seems to be so much more than that. Her jewelry has power and artistry beyond deco.
What do you think? How would you begin to get ahold of noir jewelry, from a marketing and ad-copy perspective?
With or without the marketing, it’s clear that Talent has found Talent.