Learn To Bead

At Land of Odds / Be Dazzled Beads – Beads, Jewelry Findings, and More

Posts Tagged ‘art deco jewelry’

nOir Jewelry – Capturing a Fantastic Style

Posted by learntobead on December 2, 2010

nOir Jewelry – Capturing a Fantastic Style
www.noirjewelry.com
blog.noirjewelry.com

nOir Jewelry is a phenomenal hit among the celebrity set, and a visit to their website shows you why.     Fantastic, imaginary pieces.

Leeora Catalan is the owner and designer of this 14 year old company.    She produces jewelry that is glamourous, fun and edgy at the same time.    She has produced special pieces for various clothing designers, musicians and actors.

From a marketing standpoint, how do you capture the excitement and thrill her pieces generate?

Let’s look at some of her pieces, and then look at one of her marketing ads, and compare.

 

 

 

And now the promotional ad:

 

Now, I’ve only presented a sample of her pieces, so it may not be fair to compare what I’ve shown to the ad-copy.     However, to me, the ad seems to showcase nOir as art deco jewelry.    But it seems to be so much more than that.    Her jewelry has power and artistry beyond deco.

What do you think?   How would you begin to get ahold of noir jewelry, from a marketing and ad-copy perspective?

With or without the marketing, it’s clear that Talent has found Talent.


Advertisements

Posted in business of craft, jewelry design | Tagged: , , , , , | Leave a Comment »

Another Collectible Vintage Jewelry Artist

Posted by learntobead on September 22, 2010

Theodor Fahrner
Another Collectible Vintage Jewelry Artist

Fahrner created sterling with gemstone, crystal, or rhinestones, pieces of jewelry in the 1910’s and 1920’s in Germany.    His style varied a bit from avante garde-art nouveau-art deco to more traditional styles.

Fahrner is an example of a big enterprise jeweler.    He patented several processes for mechanically or partially-mechanically reproducing jewelry.    While he designed jewelry himself, he also worked with jewelry artists all over Germany, and reproduced their designs under the Fahrner label.

His jewelry is associated with high quality workmanship.   He tended to avoid flowery and lacey forms within his pieces, because these would be difficult to mass produce.

Fahrner died in 1919, but his “label” continued until 1945.

Posted in jewelry collecting | Tagged: , , , , | Leave a Comment »