Any Lessons To Learn From Nail Polish Trends?
Posted by learntobead on July 1, 2011
Any Lessons To Learn
From Nail Polish Trends?
I read this article recently in the NYT, how women are using many more colors of nail polish than the traditional reds and pinks, and that the use of the full color palette of nail polish colors is getting very institutionalized and accepted.
The writer offers a point of view here for discussion. Her main point, is that in an era of a weak economy, Chanel nail polish offers at a much lower cost the same cache as purchasing the more expensive Chanel perfume or clothing. People still want status and the qualities associated with it. They can not afford the top of the line items they used to.
Many of us are in the business of selling jewelry. In this economy, how do we survive and thrive as a jewelry design business? How do we preserve our brand — especially if most of what we sell is on the high-end side?
Is it enough to lower our price points? Or must we also maintain very visible links and symbols to ideas of status, quality and sophistication? And if we are to stand out from the pack, should we push things like out of the ordinary colors, textures and patterns? How far do we push things like color, texture and pattern, to get noticed? How far can we push these kinds of things, and still be accepted?