Learn To Bead

At Land of Odds / Be Dazzled Beads – Beads, Jewelry Findings, and More

Posts Tagged ‘beading’

Selling Your Jewelry In Recessionary Times

Posted by learntobead on March 30, 2009

Selling Your Jewelry
In Recessionary Times

With a financial crisis in full swing, it has become more difficult to sell your jewelry. Fewer stores, fewer customers, fewer craft shows. At the same time, the costs of all the supplies – beads, stringing materials, jewelry findings – have been increasing at much faster rates than inflation. This adds to the problem.

At the same time, it is getting more difficult to get your “message” to your “customer.” With things like blogs, facebook, my space, twitter, other interactive sites and social networks, people are organizing into ever-smaller market niches.   It’s too expensive and too time-consuming to get enough people to be aware of your business, that you can continue to make a living.

They are no longer reading the mainstream magazines and newspapers to get their primary sources of information, to the extent that they have in the past. They are not going to local craft shows or local stores as much, because they have an online world of Etsy and Ebay and 26 million jewelry sites listed on Google.

Perhaps these times and prospects can be reinterpreted as an opportunity to rethink how you approach your jewelry selling business. At the least, perhaps you can better secure your base during these times, in preparation for more growth and expansion as the financial crisis bottoms out, and then gradually improves.

It’s time to take a hard look at your “business model.” You have probably been operating as a one or two person operation. You, or both of you, do everything. You create the designs. You make the jewelry. You market and sell your jewelry. You wear many hats.

“Unbundling” is a strategy where you give up control of some business functions, and rely on the expertise of other companies or organized groups. One obvious thing is to rely on UPS or FedEX for your shipping needs.

I suggest you think about no-cost and low-cost ways to unbundle some of your marketing and promotion. One inexpensive and effective way is to get a regular group together of others who sell hand-crafted jewelry or other hand-crafted items.

As a group,

– develop and share mailing and emailing lists

– try to brand the group with an identify of having quality, affordable hand crafted items for sale

– have a major presence, even a controlling presence, at a local craft show

– generate a logo that everyone includes on their websites and their packaging

– set up your own blog and try to attract potential customers to your blog

– interlink your websites into a web-ring

– have regular discussions about business strategies

– approach suppliers as a group to bargain for group discounts

On one level, you give up some control in managing these aspects of your business. On another, however, you get to leverage the talents and time and resources of these other businesses. This might be the smartest way to continue to reach your customers, and continue surviving and thriving when things are tough, and the business environment keeps changing and evolving.

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Posted in business of craft, jewelry making | Tagged: , , , , , , , , | 1 Comment »

HOT LINKS by CONNIE WELCH

Posted by learntobead on March 24, 2009

3/24/09

Those of you who have missed BEADS on Wednesday are really missing a good Bead Study. The whole discussion and working of the Shapes is so interesting. Everyone who comes is involved.
 
Look at this – they copied Diane’s necklace
…Bead StudyII  Great job Warren
 
 
 
 
 
 
 
 
 
 
That should keep you buys for a while. – C

Posted in beadwork, Resources | Tagged: , , , , , , , , , | Leave a Comment »

Meet Kathleen Lynam, Bead Weaving Instructor

Posted by learntobead on March 5, 2009

lynam-headshot

Kathleen Lynam is our bead weaving instructor at The Center for Beadwork and Jewelry Arts in Nashville.     She teaches our Stitch of the Month program, as well as intermediate and advanced classes in bead weaving.

Kathleen’s Website

Poke Berry Rope

Poke Berry Rope

Kathleen, by profession, is a puppeteer.    She teaches Head Start teachers and Elementary School teachers how to use puppets to teach concepts, history, health care, among other things.   

The Germ

The Germ

As a teaching artist I am affiliated with several institutions:  The Tennessee Performing Arts Center oversees the regional Wolf Trap Institute for Early Learning through the Arts and ArtSmart programs. I have been a Wolf Trap artist since 1992, working extensively in the preschool classroom providing one week or seven week residencies.  By partnering closely with the classroom teacher, each residency provides original songs, stories, and activities that are developmentally appropriate, educationally sound, and awaken the student’s curiosity for learning. 

Matisse

Matisse

A Master Artist with Wolf Trap since 2001, my workshop, Let Your Voices Be Heard:  Using Puppets to Bring Stories to Life, has been presented to teachers throughout the United States. I became a teaching artist with the ArtSmart program in 2006. This meaningful program prepares students to understand/appreciate a particular performing or visual work of art. A unique partnership with teaching artists, educators, and students creates intense explorations of the work of art.

Beaded Bead

Beaded Bead

Value Plus is a program sponsored by the Tennessee Arts Commission. This five year reform model provides residencies that integrate learning through the arts into non-arts subjects such as math, science and language arts.

Teaching Through Puppetry

Teaching Through Puppetry

As an artist, I am particularly drawn to color, texture, and sculptural design.  I have been commissioned to make puppets by universities, historic homes, and private individuals.  I have designed, sculpted, painted, and dressed all of the puppets used in my shows. I have made hundreds of colorful puppets from simple finger to complex foam puppets that are used in the classroom.  Over 700 hand sculpted finger puppets were sold nationwide by Crizmac Arts Catalog.  In 1999, the Virginia Museum of Fine Arts purchased my Master Artist series of puppets featuring Van Gogh, Gauguin, Picasso, Kandinsky, Monet, and Chagall.

Bead Embroidered Cuff

Bead Embroidered Cuff

Combing a love of bead art and puppetry resulted in a well-reviewed show at the Appalachian Center for Crafts in Smithville, TN in 2002.  As a bead artist and teacher, my original patterns and designs have been published in Beadwork Magazine and Netted Beadwork by Diane Fitzgerald.  My beadwork is currently on display at the Open Window Gallery in Nashville.

Punch Pop-Up - Netted Beadwork

Punch Pop-Up - Netted Beadwork

I love teaching classes on bead weaving at Be Dazzled Bead Store in Nashville, Tn. My students have proven time and time again that they are brilliant, innovative, and a whole lot of fun! These classes are designated “Stitch of the Month” and are designed to teach 12 major bead weaving stitches/techniques. Each class provides a history of the stitch, how to basics, variations applicable to the stitch such as decreasing/increasing, flat/ tubular, and most appropriate beads. Students will work on mastery of the stitch by creating a bracelet.

 

Posted in bead weaving, beads, beadwork, Workshops, Classes, Exhibits | Tagged: , , , , | 1 Comment »